In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign. While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still […]
(Updated Post from 2016) Increasing sales is undeniably the primary goal of many businesses, small and large. But the biggest challenge business owners face is how to increase traffic to their e-commerce store. Once you’ve accomplished that, your goal is to turn those visitors into paying customers. Here are 4 simple things you can do […]
UPDATED FROM 2015. When you post something on Facebook, Twitter, Instagram, or LinkedIn, you want people to like your post and read it, right? More engagement means more reach. The way you write your social media posts has an impact on engagement. Here are some ways to craft social media posts that create engagement. Use […]
As a business owner, it is important to figure out what steps go into each process, service or product you sell. When we start our business we are excited to serve our customers/clients. We sometimes max ourselves out and take on too much or can’t do everything. We forget to take vacations, spend time with […]
Now, that you have your Instagram Business account set up, and ready to rock and roll, right? We have spoken about the importance of having the business Instagram account, all the data it gives you and how it can help you define your target market. So, what now? It’s time to start posting! Before you […]
For years, businesses, small and big, have been using social media contests to capture the attention of their audience and engage their customers. When done properly and effectively, social media contests can bring a number of benefits to your brand. Here are 4 reasons why contests should be a part of your marketing strategy. Give […]
What’s all the hoopla about hashtags? When it comes to social media, hashtags are a BIG deal! They are the key or more appropriately, the “link” to helping your target market find you. How “#” Hashtags Work: If you click on any given # in a social media post or enter it into a […]
What’s so special about your Pinterest business account, you ask??? Well, first of all, you can get access to some AWESOME analytics! The Pinterest analytics show so many things, from how many daily viewers you are getting to impressions, engagement, most popular posts and more! They give you so much data, that this is a […]
Infographics are a HUGE part of Pinterest and those who love Pinterest absolutely adore infographics. Infographics are an easy way to consume and learn new information. A good infographic can take you step by step through a message with lots of visual content and a minimal amount of text. In this video tutorial, you will […]
Did you know? Pinterest is the 3rd most popular social network and it has become a huge search engine! People turn to Pinterest on the daily to: shop, find information, ideas, educate themselves, organize themselves and so much more. Once you get to know Pinterest and all that it can provide for you, the love […]
