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Boulder Marketing, Boundless Internet Marketing Solutions, Facebook, Instagram, Social Media

Why Are Hashtags So Important?

Once upon a time, Twitter was the only place hashtags were used. As understanding of how hashtags work grew, they became widely embraced by social media users. Today, hashtags have become a prominent feature within other social networks as well. In fact, they are used in all social media channels, except LinkedIn.

Whether you’re a business owner looking to make a splash on social media or looking to grow your business, make sure you incorporate hashtags into your social media marketing campaign. Here’s what hashtags can do for your business.

Track relevant conversations

Sometimes, you want to know what your audience is talking about. Hashtags make it easier to cut through the digital clutter. It provides an efficient way to find specific content or information.

The first thing you need to do is to create a list of keywords that people often associate with your brand. This will help you determine the popular topics and latest news, which will make it easier for you to start a conversation and engage with your fans and followers.

Expand your reach

Although we can’t deny the effectiveness of a unique hashtag, some business owners and marketers seek out popular hashtags and use them to promote their brand. When done right, riding a trending hashtag can help increase your social reach and improve brand awareness.

In this case, relevance is the absolute key thing to remember. Only use hashtags that are relevant to your business, audience and industry.

Promote an event

A well-chosen hashtag can bring all information and online conversations about your event together. It can also increase awareness and visibility of your events. Use the hashtag every time you post something that is related to the said event. Encourage your fans and followers to use the hashtag to gain more exposure. Keep your hashtag short, easy to remember and relevant. Also, make sure that it hasn’t been used recently.

September 27, 2016/by Caitlin McDonald

Connecting with Customers, Instagram, Social Media

4 Ways to Increase Your Instagram Followers and Likes

If there’s one thing on social media that makes people happy, it’s getting more followers and likes. Why? It’s because the more followers you have, the greater the visibility. The more likes you get, the more business you get in return.

If you’re sharing a lot of photos, but aren’t getting a lot of love from fellow Instagram users, don’t fret. In this blog post, we’ll show you how to gain more likes and followers on Instagram. Here’s how.

Connect and interact

There are a ton of activities happening on Instagram. One of the best ways to gain followers and likes is to reach out to other users. Check out some of their contents and let them know that you appreciate their content by liking and commenting on their photos. Hopefully, they’ll like your photos or even follow you in return.

Take better photos

Your Facebook and Twitter followers may forgive a few bad posts, but a bad photo is a big no-no on Instagram.

Picture quality matters on Instagram. Data tells us that high quality photos with interesting captions get the most engagement on Instagram. To improve the quality of your photo, use natural light as often as possible.

Hashtag it

Hashtags can increase the likelihood of your photos being viewed by users, even if they aren’t following your account. Use hashtags that are unique yet relevant to the content you’re posting. This way, you’re targeting a more closely grouped set of people.

Timing is everything

With so many people posting pictures on Instagram, it can be difficult to stand out. If you want to get noticed, you need to be mindful about when your audience uses Instagram.

The time that you publish your content could certainly help in reaching more people. Remember, a photo is most active during the first 3 hours of posting. So if you don’t get some engagement during this time, you are less likely to do so in the succeeding hours.

March 1, 2016/by Caitlin McDonald

Instagram, Internet Marketing, Social Media

4 Top Reasons Your Business Should be on Instagram

Instagram is a social networking platform that allows marketers and business owners to use photos and videos to engage with their target audience. Having reached 150 million active users faster than any other platform, it is easy to see why you should consider it for your business.

In this article, we have compiled a few reasons why we believe you should use Instagram for your business. Check out 4 of them below.

Invite users to window shop

Since this app centers on the use of photographs, you can provide window-shopping opportunities for your target audience.

Instagram users are shopaholics. Attract your followers by giving them a sneak peak to your newest products. Also, find creative ways to showcase your products.

Targeted marketing

Hashtags allow you to reach users who are interested in your products and services. With Instagram, you no longer have to waste time and effort just to capture the attention of your target audience. You can search for hashtags and trending topics that are related to your business in order to find your target audience.

Mobile media consumption

The way people access the internet has changed drastically over the last decade. Not so long ago, people would rely on their laptop or desktop computer to surf the net. With the popularity of smart phones, more and more people are now using their mobile devices to go online.

Unlike other social media channels like Twitter and Facebook, Instagram thrives off of their mobile app. Since 89% of mobile media consumption comes through an app, your business will benefit from having an Instagram profile.

It offers better engagement

Instagram is a very interactive site that allows you to connect directly with your audience. A recent study by Forrester Research revealed that Instagram users are 120 times more likely to share, comment and like a brand’s post as compared to Twitter users and 58 times more likely than Facebook users.

May 19, 2015/by Caitlin McDonald

Instagram, Internet Marketing, Social Media

How To Strengthen Your Business’s Image Through Instagram

Since it’s launch in 2010, Instagram has grown to be one of the most successful social media platforms of all time. What makes Instagram stand out amongst the rest is how it enables it’s users to be creative and to tell a story through images. Whether you are a major brand or a small business, having a presence on Instgarm is crucial to strengthening your success and putting a face to your brand. According to a Q3 2014 Instagram study, 86 percent of the top brands in the world are active on the network, and 73 percent post at least one photo a week. Some of the top brands such as Louie Vuitton and Gucci have over a million followers and their posts have reached over 100,000 likes! Which strategies are these brands employing to drive Instagram engagement and follower growth? First of all, it is important to understand that most small businesses, especially those new to Instagram, are not going to reach a million followers over night. But, it is crucial for any business to follow the same tactics that the big brands use to heighten their success on Instagram.

Campaigns/Contest

The two main aspects of Instagram that people are most concerned about are followers and likes. But if you’re a small business who just set up their Instagram account, how can you engage with a wider audience and gain more followers? A great tactic that has been used by many successful businesses is using a friend and family themed campaign, asking your audience to tag a friend for a chance to win a reward. This could also be done through a photo contest, which are hugely popular on Instagram. Doing this will get your already existing audience to spread brand awareness to their friends and family.

Caption Content

Although Instagram mainly revolves around a creative image and grasping your audience’s eye, that doesn’t mean the content in your caption is less important. The caption under the photo is your place to hashtag, tag people, and lead consumers to your blog. The newest Instagram app update makes it easy for people to search for specific things that they are looking for, which makes the use of hashtags crucial for expanding your reach and gaining more followers. Also, you should not be limited to only getting loyal followers on Instagram, but leading them to your website will ensure that your time on Instagram is being put to good use. Without a link to your site, followers are just liking your photos and not digging deeper to see what else your business offers

Regram

Regramming is a tactic that people often underestimate. If your consumers post a photo with your product, or mention your business in their caption, regramming is like giving them a big “thank you”. Not only does this help you get more exposure, but it also strengthens the bond between you and your audience, and is more likely to lead to loyal followers.

Conclusion

The tactics mentioned above are ones to always keep in mind when marketing your business through Instagram. It is more than just showing off products and posting pretty photos, it is about putting a face to your brand and connecting with your audience. Instagram is continuously growing to be more popular, and the sooner you hop on board, the sooner your business will attract more consumers and overall have more success.

February 19, 2015/by Caitlin McDonald

Instagram, Social Media

4 Ways to Boost Sales Using Instagram

Since its launch in 2010, Instagram has grown and has been steadily growing as one of the biggest social networking platforms. Today, Instagram has been taken full advantage of by businesses to promote their products and services, develop their brand, gain customers and help them drive sales.

Now, it’s your turn to take advantage of this social networking channel. Here are a few ways on how to use Instagram to boost your sales.

Provide valuable content

In order to attract the attention of your target audience, you have to know what they’re interested in and provide content that they find relevant. Once you have found the right content, match it with clever photos and graphics.

Reach out to customers

One of the simplest and most effective ways to build followers is by reaching out to your customers. Re-post customer’s photos and show the world that your customers are highly satisfied with your products.

Re-posting photos is advantageous as it also encourages other people to share photos of their own.

Hashtag everything
Using the right hashtag is important as it is an important formula in attracting potential customers. It’s also effective in building a buzz and developing and maintaining your brand.
You can use your brand name as the hashtag or create unique hashtags that are associated with your products or brand.

Don’t push the sale too hard
Today’s buyers are smart. They can easily sense if they are being pitched and led to the close. And they will only be interested to purchase your products or use your services if they trust your company. So, it is important to build a good reputation before asking them to buy.

Once you have decided that it’s time to present an opportunity to make a purchase, make your call to action clear.

August 19, 2014/by Caitlin McDonald

Advertising, Boundless Internet Marketing Solutions, Instagram, Internet Marketing, Mobile Marketing, Social Media

Tips on How to Get Your Business Started on Instagram

When Instagram was introduced in 2010, no one could have predicted that it would be so popular. In 2 years time, Facebook decided to acquire this app for $1 billion. Interesting, right?

Instagram is a great platform that allows you to provide your followers with unique visual content. With the popularity of photo sharing apps, Instagram has been on top of the list of almost every marketer out there.

There are a lot of little fishes that make it big on Instagram. If you have an Instagram account but are not sure how to use it, read on and get your business started as we give you a few tips on how to get your business started on Instagram.

Connect other social media channels

By connecting your Instagram account to your other social media accounts, you’ll be able to simultaneously share your content on multiple social platforms. Your Twitter and Facebook followers will also see that you are on Instagram and will surely follow you there too.

Share a variety of content

Visual contents like photos and videos usually get great response, especially in social media. In order to capture the attention of your audience, you have to choose a diverse mix of content. Since you don’t want to focus on just 1 aspect of your business, make sure that these posts would feature the different elements of your business.

Use relevant hashtags

When posting a photo, you should make it a point to accompany it with relevant hashtags that are related to your post and business as well.

Hashtags are used by users when searching for specific content. Since you are using a variety of platforms, this is an excellent way of getting your content noticed.

Engage with your followers

Feel free to ask your followers to post their own photos and share their experiences while using your product. It’s a great way of developing a community and gaining more followers. The key is to ask them to post and tag. Most importantly, don’t forget to respond.

May 19, 2014/by Caitlin McDonald

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