Lead Generation Build content around promoting offer - Landing page, welcome series, and Facebook Ad Step 1 of 3 33% Name First Last Email Website What type of free resource will you be promoting? Checklist E-Book Whitepaper/Case Study Email Course Video Course Quiz Free Consultation Other If other, please specify. What questions, challenges, problems, concerns, or issues does your free resource help to solve?Were you ever faced with the same challenge/concern/problem?YesNoDescribe your free resource in one sentence. Benefits of your ResourceMore information about why an individual would want your free resource.What 3 to 5 things will somebody learn after accessing your free resource?What are the top 3 to 5 benefits of your free resource?How will your resource transform somebody’s life?Follow-Up Business OpportunitiesOnce an individual accesses your free resource, what product or offer can you sell to them?What product or services do you offer that also solves this question, problem, concern?What are the main features of this product or service?"Each is a feature-a factual statement about the product or service being promoted. But features aren't what entice customers to buy." - Entrepreneur.comWhat are the main benefits of this product or service?"A benefit answers the question "What's in it for me?," meaning the feature provides the customer with something of value to them." - Entrepreneur.comWho is your ideal client or customer for this product or service?Do you have an introductory offer for this product or service that you are going to promote to the people who accessed the free resource? Creating a StoryNarratives and personal stories, whether your own or those of a client, can help to make your free resource stand apart.You previously mentioned that you faced the same challenge/concern/problem that your free resource helps to solve. The following section dives into creating your own narrative or story. You previously mentioned that you have not faced the same challenge/concern/problem that your free resource helps to solve. For the following questions, think about a client who did face these challenges. Answer the questions as best you can with them in mind.When you faced this challenge, what was your life like? What was the status quo? List 3 to 5 ways that this challenge made you feel.When your faced this challenge, what was your client's life like? What was the status quo? List 3 to 5 ways that this challenge made your client feel.How did you solve this challenge? How does this solution fit in with your content upgrade?How did your client solve this challenge? How does this solution fit in with your content upgrade?What is your life or business like now that you no longer struggle with this challenge?What is your client's life or business like now that they no longer struggle with this challenge?Do you have any testimonials from people that you have helped solve the same challenge?Please copy and paste these testimonials below for future reference. Welcome SeriesWe believe that a welcome series should include educational information as well as promote your service or product. It should introduce your business and your background to the reader to help get them to know like and trust you as quickly as possible. In traditional marketing, it is sad that it takes between seven and 12 touches for somebody to consider making a purchase or working with your business. A welcome series, additionally, helps to speed this process up. Email 1 OutlineIn this email you are providing access to the content upgrade, reiterating the benefits, and setting expectations for the upcoming communication with the prospect.Email 2 OutlineIn the second email your goal is to establish rapport with the reader. Here, link to the content upgrade again, and introduce yourself. Tell your story through a narrative. Using the notes you took above, write your story of how you want to chase the same challenge, how you felt, how you overcame this challenge, and how it transformed your life or business on the other side. We have seen this email work well to engage individuals on social media accounts and in Facebook groups. It is an easy way to entice them to take the next step in for their in your relationship.Email 3 OutlineIn the third email, share additional educational information with the individual. Here you are still building trust with that prospect. Do you want them to know that you understand the highest quality steps and information. As a P. S. Consider including your first link to the paid offer or re-inviting the individual to join you on social media.Email 4 OutlineIn the fourth email, begin to set the stage for actually working with you. Provide a case study or testimonials from your clients. Explain the benefits and include the offer.