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Onboarding – Lead Generation

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Lead Generation

Build content around promoting offer - Landing page, welcome series, and Facebook Ad

Step 1 of 3

33%
  • Benefits of your Resource

    More information about why an individual would want your free resource.
  • Follow-Up Business Opportunities

    Once an individual accesses your free resource, what product or offer can you sell to them?
  • "Each is a feature-a factual statement about the product or service being promoted. But features aren't what entice customers to buy." - Entrepreneur.com
  • "A benefit answers the question "What's in it for me?," meaning the feature provides the customer with something of value to them." - Entrepreneur.com
  • Creating a Story

    Narratives and personal stories, whether your own or those of a client, can help to make your free resource stand apart.
  • You previously mentioned that you faced the same challenge/concern/problem that your free resource helps to solve. The following section dives into creating your own narrative or story.
  • You previously mentioned that you have not faced the same challenge/concern/problem that your free resource helps to solve. For the following questions, think about a client who did face these challenges. Answer the questions as best you can with them in mind.
  • Please copy and paste these testimonials below for future reference.
  • Welcome Series

    We believe that a welcome series should include educational information as well as promote your service or product. It should introduce your business and your background to the reader to help get them to know like and trust you as quickly as possible. In traditional marketing, it is sad that it takes between seven and 12 touches for somebody to consider making a purchase or working with your business. A welcome series, additionally, helps to speed this process up.
  • In this email you are providing access to the content upgrade, reiterating the benefits, and setting expectations for the upcoming communication with the prospect.
  • In the second email your goal is to establish rapport with the reader. Here, link to the content upgrade again, and introduce yourself. Tell your story through a narrative. Using the notes you took above, write your story of how you want to chase the same challenge, how you felt, how you overcame this challenge, and how it transformed your life or business on the other side. We have seen this email work well to engage individuals on social media accounts and in Facebook groups. It is an easy way to entice them to take the next step in for their in your relationship.
  • In the third email, share additional educational information with the individual. Here you are still building trust with that prospect. Do you want them to know that you understand the highest quality steps and information. As a P. S. Consider including your first link to the paid offer or re-inviting the individual to join you on social media.
  • In the fourth email, begin to set the stage for actually working with you. Provide a case study or testimonials from your clients. Explain the benefits and include the offer.

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If you’ve been writing for several months now an If you’ve been writing for several months now and you still haven’t seen a significant increase on your leads and traffic, you’re probably getting frustrated. I understand that it can get frustrating, but you also have to keep in mind that building a successful blog takes time. It requires a lot of hard work, patience, and perseverance.

You’ve spent countless hours in front of your computer, trying to make boring stuff interesting. Unfortunately, after a few months of blogging, you’re still not seeing the results you want. At this point, you may feel like giving up. That’s understandable. However, please keep in mind that it may take quite a while before you generate positive results. Depending on the online competition and your industry, it may take about 3 to 6 months. Giving up too soon is one of the biggest mistakes you can make.

#blog #blogging #socialmedia #content #contentmarketing #socialmediamarketing
While it is true that social media has eclipsed bl While it is true that social media has eclipsed blogging in terms of popularity, it is still a powerful tool that can help you reach your goals.

If you’re thinking it might be time to start blogging, this article outlines how blogging can change your business forever.

https://socialspeaknetwork.com/blogging-benefits-change-business/

#blog #blogging #bloggingtips #socialmedia #socialmediatips #business #businesstips
Posting thought leadership content from your blogs Posting thought leadership content from your blogs, studies, videos, and research is valuable. But what really gets engagement are posts that start a conversation. So pose a question to your audience or comment on recent developments in the industry to get feedback. Use current events that are buzzing on social media to offer your unique take. 

If people comment on your posts, give meaningful responses to them. Comment on others’ posts, and if that person is looking for recommendations or advice on something you’re knowledgeable about, share your expertise.

#socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business #marketingdigital #seo #onlinemarketing #contentmarketing #socialmediatips
People enjoy learning ways to make their lives eas People enjoy learning ways to make their lives easier, both professionally or personally. Tailor your content with that in mind.
 
Not sure where to begin with content creation? Put yourself in your customer’s shoes. What frustrates them? What is their daily work routine? What’s tedious and time-consuming that your product or service can help solve?
 
Use a mix of short, easily digestible posts with long-form content. The topic and channel will determine which to use. Experiment with both across various channels to see what performs best.

#socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business #marketingdigital #seo #onlinemarketing #contentmarketing #socialmediatips
Twitter makes use of hashtags that allows business Twitter makes use of hashtags that allows businesses to target people who are talking about and engaging with topics related to their business. This social media platform is ideal for sharing real time information, timely trends or live events, and will result in high levels of share and engagement.

Use this social networking platform if your target audience is young adults. 24% of internet users log in on their Twitter account on a daily basis. Younger, more educated crowds aged 18 to 29 use Twitter and lots of it.

#twitter #socialmedia  #business #businesstips #socialmediatips
Right now, Instagram is really prioritizing Reels. Right now, Instagram is really prioritizing Reels. So if you start uploading content there, they’ll essentially roll out the red carpet for you. So why not repurpose your TikToks?

The easiest way to do this is to remove the TikTok watermark. This allows you to only have to film the content once and freely share it on both TikTok and Instagram without facing any guideline trouble.

#tiktok #instagram #reels #content #contentmarketing #socialmedai #socialmediamarketing
What’s your favorite book? The one that you’ve What’s your favorite book? The one that you’ve read over and over again or that had a profound impact in your life. 

#socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business #marketingdigital #seo #onlinemarketing #contentmarketing #socialmediatips
You probably already know that social media posts You probably already know that social media posts with an eye-catching image get more views and engagements. It turns out, the same principle applies to LinkedIn. In fact, studies suggest that LinkedIn posts with images receive an average of 57,000 views; whereas, posts with no image only receive about 6,000 views. That’s a huge difference!

What does this tell us? Visuals play an important role in capturing the attention of readers. Using a visually attractive image with your content will make your posts standout in the LinkedIn feed.

For more tips on how to make your LinkedIn posts standout, read the blog here: https://socialspeaknetwork.com/6-easy-tips-to-make-your-linkedin-posts-standout/ 

#linkedin #socialmedia #socialmediatips #socialmediamarketing #digitalmarketing #contentmarketing
Podcasts have grown in popularity over the years. Podcasts have grown in popularity over the years. Studies suggest that 80 million Americans are listening to podcasts regularly.

Planning to start a podcast, but don’t know where to start? Read our blog for tips on how to start a podcast and build your audience: https://socialspeaknetwork.com/6-tips-for-starting-a-business-podcast/

#podcast #podcasting #podcastlife #contentmarketing #podcasttips #onlinemarketing #business
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