This is the Why behind your marketing. What is your brand voice? What are your quarterly goals for your content strategy?
The Roadmap to Digital Marketing
The Social Speak Network Roadmap to Digital Marketing follows our 5 Step Process to ensure your digital marketing leads to real results for your business. We highly recommend utilizing tools such as CoSchedule or Hubspot, but without a plan, business marketing tends to be disjoint and not focused on the big picture.
What is your market searching for online? What content are they already consuming? How does this influence prospect behavior?
What goals are you setting for your marketing team? What KPI’s are you measuring? Is one type of content better suited to help you than another?
The Who, What, Where, and When of your marketing plan. Build a quarterly Roadmap covering the implementation of your strategy.
Coaching and training for your team. An ongoing assessment of how we can optimize your plan in the future.
“The Social Speak Content Strategy and Content Plan gave clarification to our brand voice and outlined actionable steps for our marketing team to take to attract the right audience online and engage your clients. Not only was their strategy spot on, Caitlin and her team were amazing to work with. You can’t find a better group out there…”
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