Humanizing your brand is crucial to the success of your business. We all know that brands are made by humans. But let’s face it. Some of you have probably dealt with some businesses that use a monotone branded voice across all channels.
People connect to and trust other people. They are more likely to do business with you if they know that know that they are interacting with a real person, not a money-making machine that pushes sales-heavy content and deliver marketing messages like a robot. People are more likely to trust you if you start making your brand’s voice more real.
In this blog post, you’ll find 4 ways to humanize your brand. Use these tips to get you started today.
Be available
Most business just schedule posts on their social media pages to keep people updated about what’s going on in their business. What they fail to realize is that humanizing a brand includes being available to answer people’s questions, concerns and even responding to comments. It’s not enough to post regularly to your social media platforms. Someone has to take time to do engage with your audience.
Use everyday languages
Most brands engage with their fans and followers on social media. To build more meaningful relationships, use everyday language during conversations. Talk to them as you would with your family and friends. This way, you appear more approachable and human to them.
No one wants to listen to industry jargons and business-speak while having casual conversations. Remember, you’re in social media, not in a business meeting.
Show sense of humor
Humor works well for brands, especially when used on social media. People love sharing things that make them laugh. Well-placed humor draws an audience’s attention in and helps you engage with your fans and followers. It shows people that your team enjoys humor just like everyone else and that you’re not taking everything too seriously. It’s fine to inject humor in your posts, as long as your humor isn’t hurting anyone.
Introduce the people behind your brand
People are often curious about the people behind the company and what they do on a regular basis. Go ahead and share photos or videos of your team hanging around and having a blast together. Share photos of during corporate events or team building. Share the photos and videos of your team being human. This will not only help humanize your brand, it will also help you build a stronger relationship with your clients and customers.
