5 SEO Strategies to Get More Patients for Your Practice

People are searching for everything online – from restaurants that will deliver food to their doorstep, to the latest fashion trends. Searching for a health practitioner is no exception.

Your potential patients are looking for you online. The search engine is usually the first place people go to when looking for a healthcare provider. As such, the goal is to make sure you show up at the top of the search engine results page.

When done properly, SEO has the potential to earn an impressive ROI for your practice and attract the leads you need to grow.

Here are 5 SEO strategies to get more patients for your medical practice.

Optimize your website

A well-optimized website can help bring in people who are interested in your service, but who aren’t necessarily familiar with you. Not only will it help boost awareness of your practice, but you’ll also look more credible to prospective patients.

Doing SEO requires knowing who your target audience is, as well as their pain points. You need to start by conducting keyword research.

Using keywords that best describe your business and industry will help make your website more visible. Tools like Keyword Tool and Google Keyword Planner can help you find keywords and key phrases people search online to find your practice.

Create high-quality content

Building a website that highlights your service isn’t enough to get you the top spot on the search engine results page. You also need to create high-quality content.

Not too long ago, ranking your website on search engines was easy. All you need to do is write keyword-packed contents and you’ll start seeing results. But not anymore.

Search engines like Google love fresh, unique content. While keywords are still a vital ranking factor, you also have to consider the quality of your content. Write for your audience first and then search engines.

Having more custom content on your site can drive more traffic to your site and help you rank higher in search results. Write content that is interesting, informative, and unique. Make sure that you do it better than your competition.

Claim and optimize business listing

If you want to attract more patients, then you need to get listed in local directories. While most patients do use search engines when finding healthcare providers, not all of them would book an appointment immediately after making a quick Google search. In fact, studies suggest that 77% of potential patients do further research and read reviews before making a decision.

Claiming and optimizing listing on local business directories can increase your chances of being found by search engines.

Prospective patients usually visit third party sites such as Google My Business, Healthgrades, and more. You want to increase your local footprint to ensure that they find you no matter which site they are looking for. Having customer reviews will also help you gain the trust of prospective patients.

Optimize for local search

One of the best ways to convert a searcher to a patient is to ensure that your location shows up at one of the top three positions in a search engine’s “near me” map.

Potential patients usually search for facilities and doctors nearby. Optimizing your site for local search will make you more visible to people in your area, and ultimately contact you right when they need you.

Be sure to register your business on Google maps. Don’t forget to add your location to your page titles and content on your site.

Build a strong social media presence

Living in the digital world, having a social media presence is a must. While social media isn’t a direct SEO ranking factor, it does help with your ranking somehow.

If you want to get SEO benefits from your social media marketing, then you need to optimize your profile first. Also, make sure that you post updates regularly. You don’t need to create an account on different social platforms. Just choose one or two platforms and maintain an active presence on those channels.

Share your blogs on social media. This will help you reach a wider audience as well as build trust. If people start sharing your content, it’s more likely that more people will link to it. Links are a hugely important SEO ranking factor.

Final thoughts

With the world going digital at a rapid pace, more and more people are turning to the internet to find answers to their health queries and find health practitioners.

Your medical practice can’t grow if it lacks the attention of prospective patients. It’s time to start taking a more focused and strategic approach in getting your practice in front of thousands of potential patients with search engine optimization. If you still haven’t invested in SEO, then you’re giving away clicks to your competitors.

5 SEO Strategies to Get More Patients for Your Practice

5 SEO Strategies to Get More Patients for Your Practice5 SEO Strategies to Get More Patients for Your Practice

Facebook Ads Mistakes Blog

With over 2.6 billion monthly active users and a sophisticated algorithm that understands intent and behavior, there is no doubt that Facebook is an excellent platform for advertising.

By placing an ad on the platform, your chances of reaching your target audience skyrocket. This is why it’s no surprise that businesses, big and small, continue to devote substantial marketing budget to Facebook ads.

Facebook advertising requires a bit of a learning curve. Many of us tend to make a lot of mistakes, especially when we’re starting out. Understanding some of the most common Facebook ads mistakes will help you get more bang for your advertising buck.

Here are 6 common Facebook ads mistakes that are destroying your campaign.

Choosing the wrong objective

If you’re running ads and you don’t know what an objective is, then that would be big problem. In this case, you’re probably just boosting the post (we can talk about that in a separate blog post).

Choosing the right objective is vital to the success of your advertising campaign. Facebook has 11 objects, and each of them helps get you closer to your goals.

Basically, you’re telling Facebook what you expect to gain for this specific campaign. Let’s say you want to make your video viral, then an engagement campaign would be a great option. If you want to generate leads, then choose lead generation as your objective. If you’re running an e-commerce business and you’re looking to get more purchases, then choose conversion as your objective.

Choosing the wrong objective will not only give you unfavorable results, you’ll also be wasting money.

Poor targeting

There are billions of people on Facebook. Showing your ads to all of them doesn’t make sense. That’s why it’s important that you know who your target audience is before you start creating a campaign.

Targeting is a vital element when creating an ads campaign. Try to be as detailed as possible with your targeting. Narrow down your audience by targeting by gender, age ranges, geographic areas, and interests. The more specific you can get with your targeting, the better results you’ll see.

Forgetting about Facebook Pixel

Pixel provides a way to track interactions that are happening with your ad. By installing it on your website, it would be easier for you to track your visitor’s behaviors and gather data.

From the data you have collected, you can learn how your audience engages with you off of the Facebook platform. It also provides a way to measure your ads effectiveness in driving results.

Without Pixel, how else are you going to prove that what you are doing to drive opportunity to your business is working?

Sticking to one type of media

The primary goal of creating ads is to get people to take notice and take action. But since most people aren’t on Facebook to shop or checkout ads, it can be extremely difficult to get people to do that.

It takes an intriguing, creative, and a compelling ad copy to capture the attention of your audience. Video ads are one of the most powerful ways to capture the attention of your audience. But if you’re using videos on all your FB ads campaign, it can start to feel a bit stale after a while.

Consider using a variety of media – videos, photos, animated photos etc. Also, create a variety of ad copies and test them out. This way, you can determine which one resonates best with your audience and provides the best results for your business.

Impatience

Like any other digital marketing campaign, it takes time to create and optimize a Facebook ads campaign. Your Facebook Pixel is smart, but you need to give it time to learn and gather data.

The problem is that some people get impatient, thinking that they are losing money but still not getting results.

For instance, if your Pixel is fresh and you set your campaign objective to conversion, Facebook may not even know what a “purchasing” customer will look like, especially when you’ve never had any sales before. You’ll have to wait until you’ve gathered enough data before making any decisions on your ads like pausing or tweaking them.

Don’t think of it as an expense. Rather, think of it as an investment. Remember, you’re paying Facebook for the data.

Set it and forget it mindset

This is one of the biggest mistakes we’ve seen over the years. While it’s important to be patient and allow Facebook to do the work, it’s also important to check your ad campaign once in a while.

If you leave the ad campaign as is after it went live, there’s a good chance that the results will diminish over time. Why? It’s because of ad fatigue.

Let’s say you’ve been running the same ad for a month and you didn’t make any changes since it went live. Chances are the same people will be seeing the same ad over and over again. Not only will people find it annoying, you’re also losing money in the process. Read the data and make the necessary changes to get better results.

6 Common Facebook Ads Mistakes That Are Destroying Your Campaigns

6 Common Facebook Ads Mistakes That Are Destroying Your Campaigns6 Common Facebook Ads Mistakes That Are Destroying Your Campaigns

Email Marketing for Healthcare

In this blog we talk about email marketing for your healthcare practice or your wellness practice. Email marketing helps to serve a lot of different purposes. And so, we’ll talk about what those purposes are for your practice, as well as the different types of emails that we recommend making sure that you are sending out.

First and foremost, email marketing helps you to increase the ROI from your digital marketing efforts.

Increase ROI of Healthcare Digital Marketing

How does it do this? Well, the first thing that it does is it keeps you top of mind with the folks on your email list. Sometimes your email list might be comprised of past patients, or it might be comprised of somebody who just downloaded a resource from your website, or even somebody who just requested a consultation with your practice.

By receiving emails in their inbox at set frequencies, whether it’s daily, monthly, weekly, you are able to stay top of mind with them. When they think of your specialty, you immediately are the person that they think of. Just because you keep on popping up in their inbox.

Additionally, email marketing helps you to build trust with your patients and with your email list.

Build Trust with Prospects Online

Now you’re able to build trust because whenever you send out an email, you are sharing valuable and educational information with your email list. So the more you share this valuable and educational material, the more they will learn to trust what you have to say.

Put a Face to the Name with Email Marketing

Lastly, email marketing helps you to really get your email list knowing your physicians or your specialist. And so, by including things like videos or pictures of your staff and of your physicians, you are able to get them to know who you are as an office and who your specialists really are. So these are really important for making sure that you are increasing the ROI of your digital marketing efforts.

Types of Email Marketing to Include in Healthcare Digital Marketing Strategy

Now, what types of emails do we send out? So there are a few different types of emails, and the two most important ones that we’re going to talk about today are the automated emails that somebody would receive right when they request a consultation or right when they download a resource from your website and ongoing email newsletters.

Automated Emails Immediately After A Prospect Joins Your List

How many times have you had that happen where somebody fills out the form, you give them a call, and they have no idea what you’re calling about?

The reason why we want to send them something immediately is that online people are busy, they might click to download something on their phone or even click for a consultation, and then they forget about it.

We see this sometimes, especially when we’re running ads on Facebook, where somebody will fill out a form, and then after 30 minutes or an hour, they might forget that they filled out the form or not recognize your call when you call them to schedule that actual appointment.

By sending a follow-up email, especially one that includes a short message from your specialist, it helps them to remember who you are and to put a face to the name, so that they actually have a lasting relationship connection with your practice. So we definitely recommend any time you collect name and email address, to then send out a email immediately. Now, you can set this up through your contact management system, and through your medical record system that sometimes those have the capability to do this, or if you utilize something like MailChimp or Salesforce, that is an option there as well.

Integrating Email Newsletters into Healthcare Marketing

The next thing that you will be wanting to have the emails for is your newsletter. We recommend sending out a newsletter at least monthly, though a lot of our clients do send them out weekly. These newsletters are great places to share educational information with the folks on your email list. We recommend including videos of your physicians or your specialist, as well as tips, and even sometimes recipes, or exercises that your email list can do at home to help with the things that your specialty is around as well.

I bring up orthopedic surgeons quite a bit, but you could have knee exercises or stretching exercises included in that email list, to help people share it with their friends and family who might be going through the same thing. Or, for a pediatrics office, potentially, you have something in there that is geared towards healthy snacks for children at different age groups or different milestones, as well as some STEM toys or projects that they could be doing at home with their parents. The parent can share this content with their friends and family if they find it educational and share-worthy.

We highly recommend having this email marketing be a large part of your digital marketing strategy, so that once you collect the names and email addresses of individuals and they have opted into your email marketing, they not only receive an immediate email to remind them who you are and put a face to the name, but then they also receive these ongoing email communications so that you stay top of mind and they learn to know, like, and trust you.

If you have any questions about how to utilize email marketing for your wellness center, please head on over to socialspeaknetwork.com and request a consultation. We can’t wait to talk with you in more detail about how you can increase the ROI of your own digital marketing campaigns. And if you like this video, be sure to click that subscribe button or follow us on Podbean or iTunes.

7 Strategies for Building a Bigger Network on LinkedIn


LinkedIn is the world’s most extensive professional network, with over 675 million monthly users in more than 200 countries across the globe. It makes an invaluable addition to your digital marketing strategy – from making connections and improving brand awareness to generating leads and establishing partnerships. But in order for your marketing efforts to be effective, you first need to grow your network.

Building a bigger network on LinkedIn won’t happen overnight. These strategies will help make the idea of growing your connections more realistic and less intimidating.

Make the right impression with your profile photo

We all know that you can’t judge a book by its cover. But let’s face it. If the cover isn’t inviting, people won’t be interested to open the book and read its content.

In today’s digital world, a profile photo represents your sole opportunity to make a strong visual first impression.

Humans are innately wired to make a snap judgment based on appearance. You can’t control how everyone will perceive you. But you can do something to ensure that your picture will portray you in a positive manner.

Use keywords on your profile

A fully optimized LinkedIn profile can ensure your profile is fully discoverable on the platform and even on search engines like Google.

Keywords can make the difference between your profile attracting the views you want or being lost in the digital space, so it is important to understand which keywords matter to attract the right views.

If you work in an industry that has career-specific terms, use those keywords. You can add them everywhere in your profile, but there are 3 main areas that are most important – header, summary, and experience section.

Share content

While building a bigger network is your primary goal, you also want to use LinkedIn to build your relationship with your followers. One way to do this is by sharing valuable, educational content.

Publishing articles is one of the best ways to establish your personal brand and share your expertise in your industry.

It’s common practice to share blogs that you think will resonate well with your audience, but it would be better if those insights are your own. Plus, it creates additional opportunities for engagement since your network will be notified every time you post an article.

Make sure your content mix includes eye-catching visuals. We found that posts with video and visual content heightened the level of engagement on the platform.

Personalize your connection requests

Don’t just hit “connect” when you want to send a connection request. Always go to the person’s profile, hit the “connect” button, and briefly explain why you want to connect with them.

Personalization is the key to getting strangers to connect with you on LinkedIn. Spend a few thoughtful moments to compose a personalized connection request. If you can find a topic to bring up or if you have a mutual connection, that makes all the difference.

Engage with your connections

There are lots of activities that happen on LinkedIn – article mentions, new job titles, birthdays, and more.

Interacting with your connections when they have new things happening is a great way to develop a relationship. So go ahead. Comment on a status update. Say “congratulations” when someone gets a new job. Like new profile pictures. Thank people for their recommendations and endorsements. You never know where a single meaningful connection with another person can take both of you.

Join groups

Joining groups is one of the fastest ways to make hundreds of connections. Please note, though, that there is a difference between simply joining a group and being efficiently engaged.

If you are serious about using LinkedIn to your advantage, then make sure that you join the right groups. Look for 5 to 10 groups you can be active in.

Engaging in group discussions puts you in front of people who are already actively engaged with a particular topic. Spend a bit of time liking and commenting on other’s posts. Once you’ve been in the group for a bit, you can start posting your own content.

By providing valuable information, you’re showcasing your expertise around that subject and build relationships.

Add a follow button to your company’s website

One “set it and forget it” tip is to add a follow button to your company’s website. This simple addition can help turn your website visitors into LinkedIn page followers.

Before you hit the publish button on your next blog post, make sure that you include a CTA that would lead your readers to take action after they finish reading your posts.

7 Strategies for Building a Bigger Network on LinkedIn

7 Strategies for Building a Bigger Network on LinkedIn7 Strategies for Building a Bigger Network on LinkedIn

Types of Adwords Campaigns for Healthcare Marketing

Healthcare practices often have an advertising budget, and typically this advertising budget can be split between digital and traditional marketing. We found in our digital marketing experience that Google Ads is one of the best places to run advertisements for your business to make sure that you are reaching prospects and getting new leads into your practice.

We’ve talked in the past about how it’s important to have a landing page and a lead capture system so that you can then follow up with these individuals as well. So here we’re going to be talking more on the Google advertising side of it.

So I’m going to be showing you a few of the campaigns that we utilize for our clients and that we are seeing tremendous results from. So let me jump over and we will share my screen.

Okay, so this is just a random account that we have that has a small budget, but I’m going to be utilizing it for a demonstration of these different ad groups.

Oftentimes, you will already have a Google Ads account set up. You could create a new account. I like always being able to look back and see old data, so you can always pause the ads that you currently have running, the campaigns that you currently have running, and then start a new one.

Traditional search term campaign

So the first type of campaign that I always recommend for our providers to be running is just a traditional search term campaign. So here we’re going to click New Campaign, and oftentimes we have it where we have the lead conversion set up.

We have talked about this in the past as well. But what you want to do is make sure when you have that “Request a consultation” page, that you then have a “Thank you” page, that’s the easiest way to set it up. You can also use the Google Tag Manager to have a tag in the code up here when somebody clicks “submit” or when the thank you message pops up, we find it just easier to have that “Thank you” page. The reason is that you can then make sure that front and center is the phone number to call immediately, maybe there’s an online scheduling tool in addition to just collecting their name, email address and phone number, or maybe it’s a video from one of your doctors or specialists.

So here, if you check leads and then you want a search campaign. And so what we want to do is website visits, and then you could also do phone calls, for example. And you put on your website here.

Try to be as specific as possible

Now, when we are creating ad campaigns for our clients, we try and have it be as specific as possible. By that, I mean we want to have a campaign that’s specifically for search networks and we have text ads and another campaign that’s specifically for the display network.

Now, some of these do have text ads as well, but they’re also the banner ads and you’re having it show up on womenshealth.com, for example. They might have advertisements that show up as pieces of their content. And so if that’s your target market, you might wanna have ads show up there too.

Target by specific location

But the search network, this is for somebody searching specifically for your specialty within your geographic area, so we want to have the search network and then the location. We want to be able to enter a specific location. So when you’re doing this, click advanced search, and oftentimes we will do a radius around a specific area.

So let’s see, I don’t have an area off the top of my head, but you type in your address here and you can go from, one mile, is the minimum, up to hundreds of miles. So if you are really the only specialist in the entire state, you might want to have this be a state-wide radius. If you have multiple locations, you would want to have a campaign for each of those locations.

Target by zip code

So something else you can do is a target by zip codes. So if you have any sort of report that says X condition is more prevalent in this zip code, this zip code, and this zip code, you might want to create a campaign specifically for those three zip codes, rather than doing a radius around the location or a full state or full setting. So that’s one targeting option there.

Target by neighborhood level

We are also working on, kind of internally, ways that we can get more specific and even go down to a neighborhood level, and that would be by having a location, setting it to one mile apart, so you have a radius around a location, and then excluding specific radiuses that are around there, so that you can get that one-mile radius down to a quarter of a mile, for example.

Using longitude and latitude

Using longitude and latitude, a lot of geofencing companies are able to do this. This is different than what we typically are doing on Google AdWords, but I did want to bring that up that there are ways to get more specific than that one-mile radius. But for the search term, typically we want to go sometimes 20 miles, sometimes six miles, it really depends what the competitive landscape in the area is looking like, how easy it is to travel from place to place, you know your location.

Boulder, Colorado, for example, would have a much larger radius that we would run there potentially, rather than New York City, in which case, that would be a much smaller radius.

Target by language

Now, if you’re writing ads in different languages, let’s say you have a high Hispanic population and you wanna do Spanish, again, I would recommend dividing this out, so you have a campaign that’s specifically for that other population.

Budget

As for the budget, we often start the budget around $3-5 per day and then grow it from there. The reason why is we want to see those leads coming in, especially as we’re putting out new ad text, and we also want to have the focus again, beyond conversions, and this is with that lead capture form.

Target cost per action

Oftentimes, we have a target cost per action, and this is just to help Google be able to estimate whether or not their own optimization is helping us reach that conversion metric that we want. Oftentimes, we set this for a healthcare center around $100 or so. Our cost per conversion is often much less than that over time.

Ad extensions

Then there’s this area for ad extensions, we always recommend filling these in. Just the more tools that you utilize through Google, the better it is. Site linked extensions, these lead people to other parts of your website, maybe to learn more about the position or about the practice in general.

Call extensions

Call extensions, these are just more business information, telemedicine consults available, for example. Call extensions, these are places where somebody would be able to click your phone number, especially on a mobile device, and get to call immediately. Google then could track those calls.

So this is a search campaign, you would create the ads, and these ads are text ads and the ads show up on Google at the top, into the sides of the search results.

Smart campaign

The next item that we are going to show is the smart campaign that is driving conversions as well. So smart campaign is a campaign that ties into your Google My Business page, so this is that Google Maps listing.

We recommend every healthcare center has a Google Maps listing, both for your center and for each of the specialists there. So basically, you create the page, you link it to your Google account, and then you add information here. People then can leave reviews for a specific position or for the practice as a whole.

How to setup a smart campaign

So this type of campaign, again, you click new campaign, you want leads, but you’re going to click the “Smart Campaign.” And so here, we recommend having a campaign that specifically is for calls for your business and potentially one depending on what type of center you are for visits to the store front.

So let’s click “Calls to your business.” And it’s important as you’re setting up this campaign to link it immediately to your business page.

So here, I’ll do “Share Social Speak Network,” and our goal, in this case, you can have it be to get more calls or to get more leads through the website.

So for our healthcare practice, oftentimes people still do want to talk with somebody on the phone as they’re scheduling that consultation, especially if you have a specialist, a doctor who’s a really well-known specialist in the area, you want to make sure that you are advertising his or her Google My Business page, and that you have this get more calls.

Target by specific zip codes or areas

For these campaigns, we recommend having it be in specific zip codes, for example, to make sure that you are targeting the right people. So again, this is driven by leads and then I selected the “Smart Campaign.”

And so you can set up specific areas. We want it more specific than just the location, so let’s say we did Niwot, Colorado, for example. Niwot is a small town, so that is a very specific location right here. However, if you did Manhattan, you’d want to narrow it down to specific zip codes from there.

Keyword themes

Here, you choose what they call them keyword themes. So basically in Smart Campaigns, you have less control over the keywords that you’re going to be bidding on. So it will give you suggestions for things to use.

Now, I would X out all of these and start with a fresh list. So if you are a gynecologist, you’d want to do Gynecologist. If there’s a special type of birthing plan that you do, you can put that in, if you have a doula, you could do that. So really just making it very specific about what type of people you are trying to attract with the ads that are within this campaign.

I didn’t mention this with the search campaign, just ’cause I didn’t go through far enough in it, but when you choose the keywords, you want to have multiple ad groups potentially for each of your centers. For example, we have some clients who have multiple practices and within those practices, they have potentially five different specialties.

Ad campaign settings

So we have an ad campaign, search ad campaign, let’s start with, that is for the center and that so that we can really identify what their budget is and easily track conversions from there. Then within that campaign or a search ad group for each of the different specialties.

Some people do it the other way where they have a campaign that’s just for the specialty, and then each of the ad groups are for the specific locations. It doesn’t really matter which one you do, though we find targeting by geographic location is a lot easier on the campaign level than on the specific ad group level.

For these ones, for example, you’d want to just focus on a singular specialty within these keyword themes, so even if you provide five different services, 10 different services, 30 different services within your center, you want to make sure that these keywords are all very specific towards one of the services that you provide. The reason is because the next thing that you’re going to do is create the ad text. Now, this ad text has to be directly related to the content, the searches that you are wanting your ad to show up for.

So if you have a campaign that’s running in an ad group that’s running a Smart Campaign that’s for knee surgery, you don’t want your ads to all be talking about hip surgery. You want them to be aligned. So in that case, you’re an orthopedic surgery, I would have an ad campaign that specifically is for one type of knee surgery, you could even divide those into two different types of knee surgeries or joint replacement versus ACL tear versus all of these different things, just so that it’s as specific as possible.

You want your ads to directly correlate to the content, keyword, the searches that people are looking for. So the thing to make sure that you do here is when you are writing an ad, you want to make sure that the clicks to the ad go to a special place. You also want to make sure that you have a phone number that’s specified for that call extension.

So when somebody sees the ad, they are going to see that there’s this “Click to call” button with the phone number here, and so they would actually be able to click on this call and then that number, for example. And so that’s really powerful.

Google actually then tracks how long those phone calls are. Basically it says, you have a Google My Business call or a Google phone call, and then it will transfer over to the person who’s calling. So they hear just like a normal phone call, your admin, your staff will hear it, a brief Google message. So just make sure that they know that that message is going to happen, and then you’ll be good to go.

So these are the two types of ads that we really recommend running. Again, in the campaigns, new campaign, we have both of them under the leads and one search and one’s the Smart Campaign.

Video campaign

Now, we also utilize video campaigns in the display network, etcetera, we’ve run Gmail ads before, but these ones we’ve found to be much better for overall branding, whereas the search campaigns and the Smart Campaigns are really driven by those conversions and getting leads, new patients in the door for your practice.

We’ve seen even the day that some of these campaigns are set up, that new leads are coming in for our clients. Sometimes it does take a little bit longer, but as long as you have that content where you’re focusing on a call to action, you’re showcasing your expertise, you’re trying to build trust, even though it’s just a small amount of text, these are really where you’re going to see people calling up and wanting to schedule a consult with you with your business.

Additional tips

So please take a look at your Google ads when you’re creating them. Again, be as specific as possible with the keywords that you’re focusing on, as well as the ad text.

We’ve even run ads and set up campaigns for people where we only want the ads to show up for one single keyword, and that’s because that keyword is so important to us and we’ve seen a majority of the conversions come from that keyword.

So you can get that specific, where you have one keyword, one zip code and it goes to a landing page that’s specifically about that service, has a video of the doctor, and is just really powerful.

The display network, video network, etcetera, these could be used for retargeting ads, for example, but Google does have some pretty strict guidelines on healthcare and who can actually run these remarketing campaigns.

Get a free 30-minute consultation

So please, if you have any questions about how to set up the Google ads for your healthcare center, or just to double-check that they’re set up as we would recommend them to and how we’ve seen results before, please head on over to Social Speak Network, click on that “Free consultation button,” we’re more than happy to set up just a 30-minute call to run through your ad groups, your campaigns, make sure that they’re working as efficiently and effectively as possible for you and for your healthcare center.

Be sure to subscribe to our channel on YouTube, on Podbean, iTunes, and also jump on over to Social Speak to follow us over there.

Types of Adwords Campaigns for Healthcare Marketing

Types of Adwords Campaigns for Healthcare MarketingTypes of Adwords Campaigns for Healthcare Marketing

11 Content Ideas to Fill Your Social Media Calendar


A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published.

Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can be challenging to find fresh social media ideas, especially when you have to post something daily on different platforms.

Next time you think there’s nothing for you to post, think again. Here are 11 content ideas to fill your social media calendar.

Industry news

If you find yourself at a loss when it comes to making updates on social media, sharing industry news is a great idea. Regularly posting informative articles will help turn your page into a trusted resource for relevant information.

Think about what your target audience would find helpful and relevant. Share links to relevant news and blogs.

Blog posts

Do you spend countless hours writing killer, quality content for your blog? Don’t let it go to waste Share your blog posts across your social media accounts.

In addition to giving you something new to post, sharing your blog posts on social media will help deliver a steady stream of visitors to your site. Make sure, though, that you tailor your message to fit each platform and audience.

Polls and surveys

People love answering questions, and polls provide the perfect avenue for this.

Polls are easy to make, encourage interactivity, and get people talking. It allows you to gain a deeper understanding of who your customers are. By reading their responses, you can learn from them directly and better understand their needs.

Videos

Video is the undeniable king of content marketing. In fact, they get exponentially more shares than texts and images combined. Not only are they convenient and efficient for the consumer, but they can also help you create an emotional connection with your audience.

If you aren’t creating video content for your brand or business, now is the time to get in front of the camera. I challenge you to do one this week. You can start by doing a Facebook Live or Instagram story. The first video is usually the hardest, but you’ll get better as you go.

Behind the scenes photo or video

Sharing behind the scenes content gives people an inside look into who you are and what your brand represents. People want to do business with people, not from a company that hides behind a logo. They want to know the people behind your products and services.

Behind the scenes, content humanizes your company and helps you build rapport with your target audience. Trust doesn’t come easily for businesses, but transparency is a great place to start.

Share a tip

Share tips that your audience might find useful. You may also consider turning it into a weekly post. For instance, “Tip Tuesday” or “Fun Fact Friday”. This way, your audience will have something to look forward to.

User-generated content

User-generated content is any content that has been published by fans. Nine out of ten consumers trust organic, user-generated content more than traditional advertising. That means, they’d rather hear from your clients and customers instead of you.

UGCs work well because they’re authentic. Plus, it puts customers front and center. It encourages engagement and helps you grow your audience.

When sharing user-generated content, always give credit where credit is due. Make sure that you tag the original poster in the post.

Infographics

People love information, but most people lean heavily toward visual content. Infographics are easily read, understood, and remembered. Your audience can easily scan the document and understand the message you’re trying to get across. Not only will they appreciate the new-found knowledge, but they’ll also find your information more credible and compelling.

Your employees

Posting photos of your employees help humanize your brand. It allows them to have a sneak peek of the people behind your products and services.

Go ahead and share photos of people who make your business possible. Without them, you won’t be able to operate.

Customer testimonial

Studies suggest that 74% of consumers read an average of 10 online reviews before they can trust a business. Sharing customer testimonials on social media is one of the best ways to build trust with your audience and add credibility to your brand.

Let your customer’s voices be heard on social media. Create an image with their testimonial or retweet their kind words. Don’t forget to include their name or handle.

Meme

Have you noticed more and more brands are incorporating humor into their social media marketing strategy? It’s because humor sells.

People love humorous content. Infusing humor into your social media content helps show your brand’s personality and get more people to engage with your content. Besides, posting only business-related content is simply boring.

11 Content Ideas to Fill Your Social Media Calendar

11 Content Ideas to Fill Your Social Media Calendar11 Content Ideas to Fill Your Social Media Calendar

 

Identifying Your Target Market and Educating Them

We’ve been talking a little bit about really looking at your overall digital marketing strategy. This is something that we help our clients throughout the year. Because as we start a new year, we always look at, “Okay, what do we need to adjust for this year, what are our goals, what do we want to do?”

We usually have those quarterly goals, and now we’re entering in the second part of 2020 and it’s time to reflect on what’s working, what’s not working, and what we need to do for the remaining part of the year, but then also projecting into the new year.

I know it seems a little crazy to already be thinking about 2021, but things change, and so today we’ll talk about your target market and how to educate them.

What do those posts look like? How does building that relationship works with your target market? So a few things that I want you to do is just take a quick minute to reflect on your social media footprint, so to speak.

So what have your social media struggles been? What goals have you set for your social media strategy or that you want to set moving forward? And what social media platforms are you currently using, and which ones would you like to start using? So think of which ones are you using.

Re-evaluate the platforms you’re using

Think of which ones do you think that your target market is using. If you’re spending a lot of time on Twitter, for instance, and you’re not getting a lot of followers and you’re not getting a lot of engagement. But when you post on to Instagram or Facebook, you’re getting a lot more engagement. That may mean you need to re-evaluate the platforms you’re using.

Just because they’re out there doesn’t mean you need to be on all of them. Sometimes Twitter or Instagram works great for some of our clients, and other times they don’t. So it’s really thinking of where your audience is.

Survey your audience

One good way of doing this is sending out a survey, putting together a survey for your email list. “What platforms do you use the most? What times of day are you on those platforms?”

Really wanting to get that feedback from your audience so you can understand where they’re spending their time as well. And then going more into, “Do you have that target market clearly defined?”

Identify a niche you want to target

Sometimes we ask a business, “What’s your ideal client?” And they’ll say, “Oh, anyone, I work with everyone”.

Well, over the past 12 years of us being in business, we’ve learned that we don’t want to work with everyone. We have a clear niche of people that we want to work with.

If you are a healthcare practitioner, then you have a little bit more of a clear niche if you are an OBGYN, if you’re a family practitioner, if you are an orthopedic surgeon. It’s easier to define that target market because your service is already niched. If you are a realtor or even a massage therapist, a chiropractor, you’ll want to think more about the type of person you want to work with.

Questions to help you define your target audience

  • Do you know who they are?
  • Do you know how to find them and where to find them?
  • Are they using social media?
  • Where and how can you find them?
  • Do their core values align with yours?

And this is something that we’ve talked about in the past that’s really important to us as a company, is defining those core values and making sure that the people you’re working with aligning with that.

Tailor your content for your target audience

Are you engaging with your target market? Are you putting together content that is speaking to them?

If your audience is mostly families with younger kids and you’re putting content up about retirement or AARP, that’s a disconnect of your audience and your content messaging.

If you are a family practitioner, maybe your patients are more 55-plus, and you’re putting out kid activities and healthy kids snacks, you’re missing that connection with your audience.

So really identifying who are your clients or customers now, which ones have you really enjoyed working with and you have that relationship with, and then identifying why. Why do you like working with them? How do you get more clients or customers like them? So that’s really figuring out your target market, and then now that you’ve identified kind of looking at your social media footprint, you’ve looked at your target market.

Set SMART goals

Now let’s set some goals. And so it’s important to think of those smart goals for social media.

Specific. Your goal should be very clear, simple, and defined. Something along the lines of, “We want to grow our Facebook page to reach 3000 likes this year”.

Measurable. So how can you track these goals? Do you have a system in place with your email marketing that you can track how many emails you’ve gotten or how many likes? What are those analytics that are in place for you to be able to measure your results?

Achievable. Going into achievable, so this is kind of like what I said with being specific, make sure you’re setting goals that you can reach it.

If you have 100 likes and you want to get 10 million, that may not happen in a year but setting something simple, “We want to get to 2000. We want to have a thousand  sign-ups from our paid efforts on social media this year.”

If you have 100 likes and you want to get 10 million, that may not happen in a year but setting something simple, “We want to get to 2000. We want to have a thousand  sign-ups from our paid efforts on social media this year.”

Realistic.  So again, if your goal is to reach a million likes on your Facebook page but you only have 146 to start with, that may not be achievable within the next six months or next year. But how can we bring it into, “Okay, I wanna reach 2000 likes, I wanna reach 5000 likes.” And if that’s your number, then put in place that realistic of, “How am I gonna do that? What does it mean for me to reach that goal?”

Time-sensitive. If you say, “Oh, I want a million likes”, well, maybe over the course of 10 years or five years or three years that can happen. But, “This is my goal for the next six months. This is what I want to do, this is how I really wanna build those relationships with my target market to make sure that I am speaking to them.” And that leads me into the next piece, of Educate.

Educate your audience

So now that you identified your target market, you know who they are, you know what their interests are, you know their lifestyle, and they’re already, hopefully, seeing you or doing business with you, and so now it’s really important to educate them.

I love social media brands, whether they are a local business, a big brand, but they tell a story. And they highlight their customers.

The American Diabetes Association and the American Heart Association do an amazing job with their social media campaigns. They are constantly highlighting stories of people that are struggling with diabetes, how they’ve overcome it, how their families overcome it. They’re always putting in place different resources and tools for their audience. And their audience, they have a mix of kids with Type 1 diabetes to adults with Type 2 diabetes, and their marketing is very clear. They’re educating each niche of their target market, they’re speaking to them on their level.

If you are a family practice or a massage therapist or a chiropractor, your clientele may vary in age and interest. So then it’s really figuring out, “What does that content look like? How can you take the time to educate each of them?” And this can be telling stories.

Tell your brand story

This is a great way to see that brand personality behind your business. I want to learn about who you are as a business owner, who your team is, where they come from, what are you guys passionate about.

Sharing stories on a personal level about the business, but then also having your patients share their stories. So when they started to come to see you, maybe they had a really tight cramp in their back and it was really hard for them to sleep. You know, over the course of three months of getting a massage or whatever that time frame is, they were able to feel normal again, and they were back to their old self and being able to play with their kids and go on their morning runs or whatever that story is.

People really resonate with stories. I don’t care what industry you’re in, stories are really important. And they’re educational because people want to say, “They’re like me. They have that issue too, I’m not alone.”

And so the storytelling piece is a very important piece of your marketing, and if you can take it a step further and do some videos around that storytelling if you can have your client or your patient do a video testimonial or story. And then as you do your stories for your side, use those, do videos, interview one of your staff members or your nurses or your doctors. Really have that brand personality there.

Build your network

Make sure that you are building your network. So now that you know your target market, you’re speaking their language. Look at who’s liking your posts and start to educate them and reach out to them. So, people that are liking your post, you can go and invite them to like your page.

In our next vlog, we’re gonna be talking about doing some more, like boosting posts and Facebook ads, and so this is another way you can increase your networks by utilizing boosted posts and ads to reach your target market. So right now you may be going into different Facebook groups or looking on Instagram for certain hashtags.

If you are in a certain city, you want to look for people that are in your area. Start following them. Really work on building that network of your target market on the platforms you’re using. And that is a really important piece because you wanna make sure that once you get your people in that you keep them and you’re staying top of mind with them.

Final thoughts

So those are just a few components of your overall digital marketing strategy. Our next vlogs, as I said, will be around how can you implement email marketing and content upgrades and boosted posts into your digital marketing strategy.

If you need help creating this strategy, if you need help with identifying your target market and really being clear on what your social media strategy should look like, we are here to help you.

Head on over to socialspeaknetwork.com and schedule a free 30-minute consultation. We look forward to working with you. Have a great day.

Identifying Your Target Market and Educating Them

Identifying Your Target Market and Educating ThemIdentifying Your Target Market and Educating Them

Interview with Nick about Chiropratic care in covid

Dr. Nick graduated from Sherman College of Chiropractic in 2004 where he earned the honors of Magna Cum Laude and the Rising Star award given to a recent Sherman College graduate who has demonstrated exceptional achievements and service in the community. Dr. Nick’s focus on education came from growing up in a household with two amazing teachers as his parents. He has lectured both internationally and locally on a wide variety of health and life topics. Dr. Nick first learned about the importance of a healthy functioning body during an internship in a pediatric oncology unit in Madrid, Spain. From that point on, it was his mission to learn as much as possible to be able to help as many people as possible.

When Dr. Nick is away from the office, you will find him spending time with Dr. Rachel and their “magic man” of a son, Noah. He also enjoys spending time with friends, gardening, running, practicing American Sign Language, spending time in nature, reading, and playing basketball.

5 Reasons You Need a Social Media Content Calendar

Social media has become an integral part of many businesses’ marketing strategy. It helps you connect with your audience, increase awareness about your brand, and generate more business.

With so many social media platforms to manage and publish in, it’s important to have a plan and stay organized for what and when you’re going to share on each platform. Having a social media content calendar will make things a lot easier.

What is a social media content calendar?

A social media calendar is a document that is used to plan out and organize future content. It allows you to visualize how your marketing looks like in the coming weeks or months and tweak any scheduled posts as necessary.

Content calendars can come in several forms. It can be a spreadsheet, hand-written calendar or a software. The purpose of a social media calendar is to provide a framework for scheduling out when and which content will be published across different social media channels.

A content calendar do wonders for your business. Here are 5 reasons why you need a social media content calendar.

Save time

You need to post regularly for your business to benefit from social media. But we all know that managing multiple social media accounts can be challenging, not to mention time consuming.

The purpose of using a content calendar is to help you plan out content ahead of time and schedule posts across multiple channels at once. With an effective calendar, you can schedule content weeks or months ahead of time. You no longer have to worry about falling behind if you become too busy or if something comes up.

A content calendar will not only help alleviate some of the day-to-day stressors, but it can also help you reach your long-term business goals. Freeing up more time, you can now focus on more important aspects of the business.

Never forget important dates

Holidays and other important events offer excellent opportunities to create engaging content. With a hectic schedule, it can be easy for important dates to slip your mind. Missing important dates can represent a lost opportunity.

An organized calendar helps reduce the chaos of scrambling to post it on time. Taking note of future events, you’ll have enough time to create the best possible content for the occasion instead of just churning out content at the last minute.

Having a content calendar alleviates the fear of forgetting important dates. Plus, it ensures that your content is being published when your audience is active.

Plan and organize your social media marketing strategy

Providing your audience with relevant, informative, and entertaining content is the key to keep your audience engaged.

When posting on social media, you want it to be a mix of industry news, inspiring content, content from others, and your own content. Using a content calendar allows you to visualize your content strategy over time. You’ll have plenty of time to fill it with relevant topics that resonate with your audience.

Without effective planning, you may run the risk of posting a topic that you have already discussed a few weeks ago. A social media content calendar will help you keep things in check, so you can avoid such blunders.

Brainstorm ideas

Instead of making last-minute decisions about what types of content to publish, you’ll have the advantage of getting feedback from your team members.

Every piece of content start with ideas, and you’ll need a lot of them to fill your calendar. When you plan out your social media content in advance, teams from different departments  can contribute ideas, make edits, and plan future content.

They can use their knowledge to fill the space with relevant content that is valuable to your audience. Hence, you can be sure that you’re putting out the best and most relevant content.

Turn chaos into harmony

Collaboration with team members often lead to fresh ideas and greater return on investment. However, it can also be tricky to pull off efficiently. It can be further complicated by remote work.

A social media content calendar is a great way to collaborate. It can serve as a communication tool for the whole team. This is where topics, ideas, contents, and dates are placed. It helps keep every member of the team on the same page and stay on track of publishing.

Having a central place for different teams across your organization to manage social media content allows for a much smoother implantation of your social media marketing agenda.

5 Reasons You Need a Social Media Content Calendar

 

5 Reasons You Need a Social Media Content Calendar 

5 Reasons You Need a Social Media Content Calendar