Entries by Caitlin McDonald

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5 Reasons Why Social Media Contests Should be a Part of Your Marketing Strategy

With the digital space getting saturated by different brands trying to capture the attention of their target audience, social media contests provide an excellent way to generate buzz around their brand and re-engage their audience. When done properly and effectively, social media contests can bring a number of benefits to your brand. In fact, businesses, both […]

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4 Common Blogging Mistakes to Avoid (And What to Do Instead)

Blogging provides several benefits to businesses. Many businesses owners have turned to blogging to reach a wider audience, drive traffic to their site, promote their products and services, and increase conversions. Blogging can help you achieve your business goals, provided that you avoid certain pitfalls. Here are 4 blogging mistakes you need to avoid, along […]

Tips for Creating Effective Video Content

Considering how tight the competition is in the business world, businesses need to find creative ways to establish a deeper, more satisfying relationship with their audience. Creating video content will help you achieve your business goals. The use of videos in content marketing is on the rise, with over 86% of businesses using them to […]

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6 Social Media Myths That Need to be Busted

In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign. While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still […]

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Tips to Boost Your Online Sales

(Updated Post from 2016) Increasing sales is undeniably the primary goal of many businesses, small and large. But the biggest challenge business owners face is how to increase traffic to their e-commerce store. Once you’ve accomplished that, your goal is to turn those visitors into paying customers. Here are 4 simple things you can do […]

White Hat vs Black Hat SEO

Today, I wanted to talk about black hat versus white hat SEO. Basically, black hat SEO is where you’re doing everything you can, you’re finding loopholes, and you’re just working the system in order to have your website ranked quickly for specific keywords. White hat SEO, on the other hand, is a much more long […]