Entries by Caitlin McDonald

White Hat vs Black Hat SEO

Today, I wanted to talk about black hat versus white hat SEO. Basically, black hat SEO is where you’re doing everything you can, you’re finding loopholes, and you’re just working the system in order to have your website ranked quickly for specific keywords. White hat SEO, on the other hand, is a much more long […]

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6 Reasons Why Doctors Should Use LinkedIn

UPDATED BLOG POST – You’ve heard LinkedIn is important but is it really? The short answer is yes. LinkedIn is a social networking site that allows professionals and business people, regardless of their industry, to connect. With more than 600 million users in over 200 countries, it is the world’s largest professional network on the […]

Local SEO for Health Centers and Businesses with Multiple Locations

In this blog post, we review the steps to make sure you are optimized for local searches for your business or health and wellness center with multiple physical locations. Local SEO for Multi-Location Businesses Includes: Creating a page specific for that location rather than having every location only listed on one page Adding content specific […]

Website Maintenance and Malware for 2021

Today we are going to be talking about website security. This includes how to keep your website up-to-date, as well as what to do if you do find that you have malware on your website. We are specifically talking about WordPress websites here, and I will be sharing my screen, so if you are listening […]

Pinterest SEO in 2020

Today, I am going to be talking to you about using Search Engine Optimization strategies in Pinterest marketing. 2020 has created a very interesting landscape for business owners, and this is because we no longer have to stay focused on reaching clients in our local geographic area. Because of telehealth and platforms like Zoom, we […]