Entries by Caitlin McDonald

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How to Use Facebook Groups to Grow a Health and Wellness Practice

Facebook Groups for Health and Wellness Practices Today’s podcast is about Facebook groups and how to utilize Facebook groups to get in front of prospects, to build a community around your services, and really create that brand image where you are sharing valuable information and building conversations with your target market. So Facebook groups really […]

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Facebook Advertising in Health and Wellness

In this podcast episode we talk about how Facebook Ads work and the top benefits for having a Facebook ad campaign running for your wellness business. The first benefit is getting in front of new people, new prospects. So you’re actually helping your business see an ROI from the social media efforts that you have. […]

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Engaging Patients and Prospects with Empathy – Interview with Rod Thomas of Scorpion

This week I had the pleasure of interviewing Rod Thomas is a Director of Regional Sales for Scorpion Healthcare, an award-winning digital marketing partner that has helped more than 250 hospitals and healthcare providers improve their digital presence and achieve their business goals. Rod has consulted on digital strategy for healthcare organizations of varying sizes and services – […]

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Search Engine Marketing Advice – Interview with Stephen Merrigan of Merrigan Media

In today’s healthcare marketing podcast we have the privileged of interviewing Stephen Merrigan of Merrigan media. Stephen has a track record for success when it comes to marketing online. Through a combination of marketing and copy writing for advertisements and sales, Stephen Merrigan understands how to target the right customers and make your product or […]

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Podcast Interview with Shannon Kuykendall – Linkedin Lead Generation Specialist

Shannon Kuykendall (Kirk-ken-doll) is a Digital Marketer Certified Partner and the Founder of Up Automation, Linkedin Lead Generation Services. She started Up Automation in 2015 after working in the Coaching and Personal Development industry as a Technical Virtual Assistant at Creative VA Services for 12 years. As an agency owner, Shannon struggled to get new […]

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Patient Experience, Brand Awareness, and Transactional Marketing for Healthcare – Interview with Daniel Goldberg of Gold Medical Marketing

In this week’s podcast, I had the honor of interviewing Daniel Goldberg, Founder and CEO of Gold Medical Marketing. Daniel Goldberg is widely regarded as a pioneer in Medical Marketing and Public Relations and was an integral part of the transition to Direct to Patient Marketing. Daniel’s unique knowledge of the business of healthcare and […]