Entries by Caitlin McDonald

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Patient Experience, Brand Awareness, and Transactional Marketing for Healthcare – Interview with Daniel Goldberg of Gold Medical Marketing

In this week’s podcast, I had the honor of interviewing Daniel Goldberg, Founder and CEO of Gold Medical Marketing. Daniel Goldberg is widely regarded as a pioneer in Medical Marketing and Public Relations and was an integral part of the transition to Direct to Patient Marketing. Daniel’s unique knowledge of the business of healthcare and […]

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LinkedIn Marketing in 2019 an Interview with Deb Krier of the Business Power Hour

For more than 10 years, Deb has worked with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level. Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their […]

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Three Tested Ways To Integrate Your Patient Personas Into Your Medical Practice Digital Marketing Strategy

Marketing articles often talk about understanding your buyer persona or your target market, but often times you need to read between the lines to find tactics that you can implement for your health care center. In this article we take advice from some of the top marketing experts for medical center marketing and highlight how […]

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Behind the Scenes Look at How Your Orthopedic Practice Should Use Digital Marketing – Interview with Chris Carr founder for Farotech

Farotech is a comprehensive, growth-driven digital marketing agency that implements a systematic approach to lead generation, nurturing and conversion by utilizing scalable web design, cutting edge inbound strategies, and creative video development. In this interview with CEO and founder, Chris Carr, we focused on inbound marketing, web design, and video marketing for the healthcare industry. We covered: How Inbound Marketing, […]

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Search Engine Marketing vs Digital Marketing – Interview with John McAlpin of Cardinal Digital

John is a technical SEO expert who’s deeply engaged in the local and national SEO community. With over 15 years of web management experience, John has led digital strategy for many enterprise healthcare companies such as Epic Health Services, Aveanna Healthcare, Cornerstone Healthcare Group, and more! Founded in 2009, Cardinal Digital Marketing has been ranked […]

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Inbound Marketing in 2019 – Interview with Abby Thompson Marketing Director at Salted Stone

This week we have the privilege of speaking with Abby Thompson from Salted Stone, a Diamond Tier Partner with Hubspot. Salted Stone is a global agency with an award-winning team. They provide end-to-end solutions for clients focusing on strategic marketing programs, tactical support, and project engagements. In our podcast, Abby and I took a deep dive […]

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See Results From Inbound Marketing Strategy – How to Create a Content Marketing Plan that Works your Healthcare Center

At times, we all struggle to see results from your inbound marketing in health and wellness. Inbound marketing requires persistence and is not a strategy that leads to results immediately; it is a long-term digital marketing strategy that over time leads to an engaged and motivated audience. Your business digital marketing strategy is the starting […]

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Is your Content Marketing Plan Failing your Business [Plus – 2019 National Observances Calendar]

This blog breaks down the difference between a Content Marketing Strategy and a Content Plan. It then dives into National Observances that your team should consider integrating into its content or editorial calendar. As we’ve worked with hundreds of businesses as they work with digital marketing to reach their business goals, we’ve found that more […]

Social Media Post Ideas for 2019

Sometimes, we feel a little overwhelmed with finding new topics to talk about on social media. In this video, I go over 20 different ideas you can incorporate into your 2019 social media marketing strategy. 1- Blog posts 2- Products 3- Videos 4- Company personality 5- Curated content or industry news 6- Gifs 7- Events […]