Entries by Caitlin McDonald

, ,

5 Secrets to Writing Engaging Social Media Posts for Your Business

Are you a business owner who is struggling to write compelling social media posts for your business? Don’t worry, you’re not alone! Many business owners find themselves spending hours crafting posts that end up with no engagement or comments. It can be frustrating and disheartening, especially when you’re already juggling the demands of running a […]

,

5 Reasons Why Social Media Contests Should be a Part of Your Marketing Strategy

With the digital space getting saturated by different brands trying to capture the attention of their target audience, social media contests provide an excellent way to generate buzz around their brand and re-engage their audience. When done properly and effectively, social media contests can bring a number of benefits to your brand. In fact, businesses, both […]

, ,

4 Common Blogging Mistakes to Avoid (And What to Do Instead)

Blogging provides several benefits to businesses. Many businesses owners have turned to blogging to reach a wider audience, drive traffic to their site, promote their products and services, and increase conversions. Blogging can help you achieve your business goals, provided that you avoid certain pitfalls. Here are 4 blogging mistakes you need to avoid, along […]

Tips for Creating Effective Video Content

Considering how tight the competition is in the business world, businesses need to find creative ways to establish a deeper, more satisfying relationship with their audience. Creating video content will help you achieve your business goals. The use of videos in content marketing is on the rise, with over 86% of businesses using them to […]