Entries by Caitlin McDonald

Tips for Creating Effective Video Content

Considering how tight the competition is in the business world, businesses need to find creative ways to establish a deeper, more satisfying relationship with their audience. Creating video content will help you achieve your business goals. The use of videos in content marketing is on the rise, with over 86% of businesses using them to […]

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6 Social Media Myths That Need to be Busted

In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign. While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still […]

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Tips to Boost Your Online Sales

(Updated Post from 2016) Increasing sales is undeniably the primary goal of many businesses, small and large. But the biggest challenge business owners face is how to increase traffic to their e-commerce store. Once you’ve accomplished that, your goal is to turn those visitors into paying customers. Here are 4 simple things you can do […]

White Hat vs Black Hat SEO

Today, I wanted to talk about black hat versus white hat SEO. Basically, black hat SEO is where you’re doing everything you can, you’re finding loopholes, and you’re just working the system in order to have your website ranked quickly for specific keywords. White hat SEO, on the other hand, is a much more long […]

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6 Reasons Why Doctors Should Use LinkedIn

UPDATED BLOG POST – You’ve heard LinkedIn is important but is it really? The short answer is yes. LinkedIn is a social networking site that allows professionals and business people, regardless of their industry, to connect. With more than 600 million users in over 200 countries, it is the world’s largest professional network on the […]