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3 Simple Facebook Marketing Tips to Keep in Mind

This is a great article:

With over 750 million users globally on Facebook, Facebook marketing is a popular way to reach a wider target audience. Since Facebook marketing is totally different from any other type of marketing previously done on the Internet, it is important to learn how to use Facebook properly for business. Otherwise, it will cost you money, time and effort.

Tip #1: Keep it Social Before Selling

With the thought of millions of customers in short reach through Facebook, many businesses make the common mistake of pitching their product or service directly to the users.

The most crucial factor to remember is that people on Facebook are there primarily to socialize with other users. They are not primarily there to shop and purchase products. If you attempt to sell directly or hard sell to members of Facebook, you will not be successful.

However, if your business is serious about using Facebook as a tool to market your product or service, the first step is to create a Business/Fan page on Facebook and invite people to like the page. Use this page to create buzz around what your business has to offer. Your product or service should offer solutions to your target audience.

The next step is to post value driven content to the people on your page. You can post pictures, videos and other commentary that provides some kind of benefit to your target audience and fans. Urge your fans to take action by posting comments and queries pertaining to your post. The key here is to get them to engage with your page, and develop relationships with them. Since Facebook is an online platform where people go to socialize, ensure that it is an exciting experience for them to go to your page.

Tip #2: Increase Your LIKES or Fans

Why is it desirable for your business for people to click LIKE on your page? Every time you put fresh information on your page, each person who LIKED your page will see the post on their newsfeed.

Therefore, if two thousand people LIKED your Facebook page, there is a potential of up to two thousand people to see your post, and potentially create a viral effect.

Tip #3: Use Facebook Advertisements

You can spread the word of your page and increase the number of Likes to your page by using Facebook Advertisement (Ads). Facebook Ads are quite different from Google AdWords. With Facebook, it is easier to target a specific demographic audience. A crucial feature of a Facebook ad is the graphic or picture used in the advertisement. It is essential to select an image that will draw the attention of people, which encourages them to see your advertisement and click on it.

To achieve success with your ad, you should target your possible viewers, and you can use the services of a website like Quantcast.com to access the demographics of the types of people who may be interested in your particular product.

Article Source: http://EzineArticles.com/6656830

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Using Social Media to Improve Your Business

Most of us have used social media at one time or another. Not only is it a good place to find old friends from school, but it can be used for online marketing strategy. You probably have heard of Facebook©, Twitter©, and LinkedIn©, with the latter being geared more towards business people in general. I am going to show you how to use these networks to benefit your business.

Here are some amazing statistics about Facebook© alone.

  • In 2010 a 207% over 2009 in searches.
  • It was the most searched term in 2010.
  • A record-breaking 750 million photos were uploaded over New Years weekend.
  • 71.2% of all U.S. internet users are on Facebook©.
  • Ad revenue for Facebook will top $2.2 billion in 2011.
  • 700 million active users on Facebook©.
  • 175 million users on Twitter©.

 

Using social media can be very advantageous for businesses worldwide. I know myself I use all of the above mentioned social media companies for my business. Your contacts that you acquire by finding someone you know or who might join your network can become a social media tool for you. What I do occasionally on my own Facebook© page is drop a link to one of my websites. I will either have someone give me a comment about the link which opens me up to extend conversation with that person more on a personal basis. Below I have listed what I consider the best free ways to use social media to improve your business.

  • Be your self– What I mean by this is to engage in conversations online like you would in person. Tell the person a little about yourself and what your goals are. Build a relationship and later they could become your customer because you have gained their trust.
  • Place a link to your website on social networks– My placing an occasional link to your website or an offer you may have that would benefit someone you can also receive comments back from people and tell them more about your business. Sites like Facebook© and Twitter© permit links as long as you keep from spamming. Do everything in moderation and you can be rewarded.
  • Create a page for your business– Another free way to gain exposure for your business is to create a page on Facebook©. By creating your own business page you can reach thousands of people.

 

We just covered a few free ways to get your business seen using social media, now let us look at paid advertising on these networks. As I told you currently 700 million people use Facebook© alone and another 175 million use Twitter©. It only makes sense to target your advertising campaigns on these social media networks. Using social media advertising you can target your audience my age, income, and demographics. Pin-pointing your advertising is more cost-effective and will give you a bigger piece of the pie.

My advice to you is not to overlook the power of social media. Indulge frequently with your contacts and reap the rewards of trust.

Article Source: http://EzineArticles.com/6578589

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Is Social Media Marketing The New SEO?

People who are not familiar with how internet marketing works might think that social media marketing is the new Search Engine Optimization. No, it’s not! Social media marketing is an effective supplement to any standard SEO endeavor that you do, but it can’t be used as a replacement. Implementing this strategy is like employing a PR firm once you’ve released your SEO-optimized website. On-page SEO is obviously not as captivating as social media marketing, but it is still the most significant effort you can implement to your website.

As for your social networking efforts, you should visit your existing social accounts, and focus on how you can bring more visitors to your website. However you have first to determine who your target visitors are, what keywords they use in searching for information in the search engines, and in what way your website can help them. Be sure not to miss any of these as you go through your optimization process. All of the social networking sites and traffic won’t result in anything if your target visitors are not part of your online connection or network.

If you didn’t earn the ROI, don’t fret. Most often, it is based on whom your target visitors are, where they can be find, the kinds of services or products you provide, and if your website genuinely supplies your visitors with what they’re searching for.

Applying basic SEO such as building a crawler-friendly website that is made up of relevant keywords that people often typed in the search engines to find the things you offer, shouldn’t be underestimated. These SEO factors can be considered the foundation of your SEO efforts to achieve results.

SEO & Social Media Marketing Guide is written for companies that don’t have the luxury of a big marketing budget, and don’t have the time or staff to devote to a full-time online marketing project. Get it today!

Article Source: http://EzineArticles.com/5573060

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Social Media Video Tips and How To’s

After doing some videos I realized that I was NOT posting them to my blog! I cannot believe I did not do that. So I wanted to share with you a few videos that I have done to help you with your Internet Marketing. If you need help in any of these areas or have questions please feel free to contact me. Enjoy!

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How to Manage Social Media

Social Media can be a little overwhelming sometimes and time consuming. When you started your business or got into the industry you are in, did you start it to do Social Media? Probably not! Social Media has become so popular over the past couple years that every type of business is doing it. Now, there are companies like mine you can outsource your Social Media campaign to, but not everyone has the budget to do that yet.

Today I am going to share with you a couple tools you can use to make your life much simpler. With Social Media you need to have a plan behind your efforts or you WILL be sucked into the black hole of Facebook, you know what I’m talking about.

Here is a schedule you can go by:
Monday– Schedule your posts (using Hootsuite and Onlywire, read further down in blog for link)
Tuesday – Follow 50 people on Twitter using www.Twellow.com and add 10 new friends on Facebook (add them to your business list to suggest your business page to them)
Wednesday – Follow 50 people on Twitter using www.Twellow.com and add 20 connections on LinkedIn
Thursday – Follow 50 people on Twitter using www.Twellow.com and add 10 10 new friends on Facebook (add them to your business list to suggest your business page to them)
Friday – Add 20 connections and LinkedIn and 10 new friends on Facebook (add them to your business list to suggest your business page to them) Suggest your business page to your new friends

There are two tools I like to use that allows me to schedule my posts out to my networks weeks in advance and one that allows you to post to 40 different profiles.
The first one is called Hootsuite http://hootsuite.com/p_1748 this is a FREE service and an amazing tool. You can add you Twitter, Facebook, Business Page, LinkedIn, FourSquare, Mixi, and WordPress to this service. Once you have all your profiles set up you can schedule your messages to go out.

The second one I like to use is OnlyWire http://www.OnlyWire.com now with this account you don’t need to post to Facebook, Twitter, or LinkedIn but you can post to Delicious, StumbleUpon, Reddit, FriendFeed, and much more. This is a great tool to reach out to all of those other Social Media profiles that Hootsuite does not post to.

I hope these are helpful tips, if you need help on how to use these tools please check out my YouTube videos http://www.YouTube.com/YourMarketingVoice

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