Social media has tremendous power, especially for businesses. It allows you to build a relationship with your audience and generate leads. While it provides an easy and convenient way to connect with your audience, this connectivity carries risks.
In order to ensure that your business creates respectful, valuable, and welcomed presence on social media, it is important to adhere to the etiquette. Keep in mind that social media is a public forum. One small mistake can have a negative effect on your brand’s reputation. A careless Facebook post or tweet can spiral into a full-blown crisis.
Here is the list of the top 4 social media etiquette tips for business.
Consistency is the key to social media success. You need to have a posting schedule and stick to it. Your audience will forget that you exist if you don’t post regularly. However, posting too often can annoy your fans and followers.
According to studies, one or two posts a day is enough to maintain an active presence on social media. This will help keep you relevant without becoming a nuisance. You are likely to see a 50% drop in engagement per post if you post 3 times or more per day.
Be self-centered in small doses
Most businesses use social media to provide their audience with updates about their business. Often, they use it to advertise their products and services. Although it’s fine to use social to promote your business, make sure that you encourage two-way communication. Don’t just bombard people with promotions, updates and advertisements, communicate with them.
Use social media to engage your audience. If you want people to buy your products, you need to gain their trust. To do that, you first need to build a relationship with them. Encourage people to comment on your posts and join in on the discussion.
Tame your hashtags
Hashtags can be quite beneficial to your social media marketing plan. They can help put your content in front of people and expand your reach. But if you use too much of them, they can be distracting. It can also make you look desperate.
Limit your hashtags to 1-2 per post. To make sure that you get more engagement, choose hashtags that are relevant to your business. For best results, create a unique hashtag for your business.
Don’t badmouth your competition
Some businesses badmouth their competitors in the hopes of discrediting them. However, this can do more harm than good to your business. You probably already hate your competitors, but bashing them makes you look silly and childish.
Focus on the great things about your business and keep the conversations positive. As the old adage goes, “if you don’t have anything nice to say, then don’t say anything at all.”