Since business owners have discovered that they could make fans through their Facebook page and market through a broader group of consumers, many of them have slowly abandoned the Facebook groups and focused their time on managing their page.
With so many changes taking place on the said platform, business owners have assumed that groups are no longer effective. But as soon as they abandoned the groups, they seem to forget about the “social” in social media. They focused on paid advertisement, limiting the interaction between the company and it audience.
So how do you use Facebook groups for your business? Here are 4 ways.
Exchange ideas with group members
When thinking of creating a group, one of the main reasons should be to keep in touch with your audience.
While a business page allows a company to broadcast new products, services or content, Facebook groups is a good place to ask questions or start a conversation with actual customers without posting a sales pitch.
Gather people of like interest
We do like to converse with people with the same interest as ours, right?
Through Facebook groups, you can gather people of like interest together. Here, you can ask questions, tell stories and offer advice to others. As the conversation evolves and as you start building a relationship with the group members, they might consider inviting some of their friends to the group.
Provide customer support
For small businesses that are still not capable of hiring people and offer customer support round-the-clock, having an active Facebook group is advantageous as it gives customers a place to share, collaborate and connect with others. Here, people can offer support and advice to fellow customers, even if you’re not online.
Create a secret group
A secret group provides you the chance to interact with your loyal customers. Here, you can give them exclusive updates to your newest products or services. Plus, it gives an incentive to customers who have supported your company through the years.