Copy Writing for your Products and Services Pages
Website copy writing is often overlooked by businesses. We focus on blogging and distributing content across social media, but the core pages of your site can make or break your business’ online presence. Each product and service page on your site creates a vital opportunity for you to explain the benefits of your business over your competition. These pages work as landing pages for prospects to discover if you are a good fit and to break down your offerings into bite-sized, easy to understand descriptions.
In this webinar, you will learn how to effectively write copy for your Product and Services pages including:
- An optimal flow of information on these pages
- How to speak to your target market
- Sample call to actions and resources you can include for site visitors
- Key SEO components that can’t be overlooked
- The difference between Features and Benefits
- Writing clear and concise descriptions of difficult to understand concepts
- And more!
Join Caitlin McDonald on November 1 at 3:30 PM
The BIMS Team prides itself on keeping on top of the best practices of digital marketing and Caitlin is excited to empower you to feel confident in writing content for your product and services pages.