Did you know that almost half of the people who visit Pinterest have a clear intention of purchasing products? If Pinterest is still not a part in your social media marketing strategy, now is the right time to include it.
Unlike Facebook and Twitter, Pinterest connects people based on their common passion. That being said, this could be beneficial for business owners as users can easily view contents which they find interesting; thus, leading to more sales.
Listed below are a few tips that would help you develop the right Pinterest marketing strategy. Read on to find out more.
Set up a business page
If you have jumped into Pinterest early, chances are great that you are still using a personal account for your business. Now, you can easily turn your old personal page into a business page. Your profile may not appear any different to your previous one, but you’ll get some built-in analytics that would allow you to track which among your pins are the most popular.
Keep your board organized
Pinterest is known for its neat structure. Even large boards consisting of hundreds of posts can be easily understood and looks pleasing to the eye.
If you are planning to use Pinterest for your business, we recommend that you use proper classification so that users would find it easier to browse through your boards. Create multiple boards so you can organize the content based on their category. This way, relevant content can be placed together.
Learn from your customers
In order to help you create a more engaging experience, we suggest observing the interest of your target audience.
Take note of the people who are following you, re-pinning your content and pinning from your domain. From there, you’ll be able to see other contents that they are pinning. This will give you an idea about the latest trends across your fans.
Make inspiring and exciting content
Thousands of pins get posted on Pinterest on a daily basis, but not all of them are engaging. In order to capture the attention of your target audience, your posts should be engaging even if they are not interesting enough.
The best way of doing this is by creating a giveaway event. Everyone loves free merchandises. Well, who wouldn’t want to be rewarded by just sharing a post?
