It’s Friday afternoon. Within a few hours, your target audience will be logging in on their social media accounts to post updates or see what their friends have been up to. Now is the perfect time to post something and remind your followers about your upcoming event. Unfortunately, you haven’t prepared anything yet. You hurriedly write a blog post, posted it on your website and shared it on your social media account. Whew!
We commend you for coming up with good content fast, but wouldn’t it be better if you prepare your posts in advance and then coordinate them across different social media channels? Scheduling tools such as Sprout Social, Buffer and HootSuite can help you with this task.
There are tangible benefits to scheduling your social media content. Here are some of them:
Target your audience
Scheduling your content allows you to post, even if you’re busy or away. Since you can choose your publish date and time, it will be easier for you to reach your target audience. Schedule your post at times when your followers are online.
It saves time
Let’s face it. Social media can be a big distraction. You log in to your account to post an update and the next thing you know, you’ve spent half an hour browsing through your newsfeed.
Scheduling your posts saves time since you can schedule up to 10 posts at a time. This is especially advantageous if you are managing a number of accounts. Plus, scheduling tools like HootSuite, Buffer and Everypost allows you to schedule posts through different platforms; hence, freeing up time.
Consistency
Sharing high quality and valuable content will ensure that your audience keeps coming back. In order to turn your visitors to regular readers, you need to be consistent in your posting schedule. Committing to a social media scheduling helps you stick to your publishing schedule.
People are counting on you to provide them with fresh, unique and interesting content every day. Make sure that you post at the same time every day. Eventually, you will notice an increase in engagement.
