Contests and giveaways have been around for a long time. But with the growth of social media, they have taken on a new life.
People love getting free stuff. It captures people’s attention. This is why most businesses run contests and giveaways on social media. When run effectively, it can help liven up your community, gain product exposure, generate leads, and grow your network.
Adding Instagram giveaways to your social media marketing campaign can help expand your reach and give your business a boost in terms of awareness. Here are some tips for running a successful Instagram giveaway.
Determine the type of contest
As compared to other social media platforms, Instagram doesn’t have that much promotion limitations. So if you are considering running an Instagram giveaway, you have the option to choose whether you want a photo challenge contest, a comment contest or a like contest.
With the photo challenge, you can ask users to upload their photos on Instagram. To enter, they’ll need to post using a specific hashtag. For the comment contest, users will just have to comment on your post to enter. This is great if your goal is to increase engagement or gain feedback from your audience. Last is the like contest. Here, all you need to do is to ask your followers to like your photo. This is the easiest contest to hold and will surely help boost your engagement.
Choose a deadline
Decide how short or how long you want the contest to run. The key here is to choose an appropriate length of time. If it’s too short, then people may not have enough time to enter. If it’s too long, people may forget about it.
You also need to consider your goal when choosing a deadline. A short giveaway time is ideal if you just want to have fun and give out something to you audience. A longer time is needed if you are planning to give out something valuable. This will capture the interest of your audience and will give you enough time for promotion.
Write the rules
Now that everything has been planned, it’s time to share the rules to the public. Make sure that the rules are easy to read and understand. Otherwise, people may not be interested to enter. Or worse, people may get confused.
Choose a relevant prize
The goal of this contest is to capture the attention of your target audience, not just any audience. As such, it is important to choose a prize that is valuable to them. We also recommend choosing a price that is relevant to your business.
Interested in learning more about Instagram Marketing for your business? Take a look at our Free Guide on writing the perfect Instagram caption!