Everyone is talking about Clubhouse right now and for good reason. Where else can you listen in on conversations with influential entrepreneurs, celebrities, politicians, and venture capitalists?
Most of you have probably heard of Clubhouse by now, but if you still haven’t joined, here’s what you need to know about this exclusive, invite-only app and how you can leverage it for your business.
What is Clubhouse?
Clubhouse is an audio-based social media app. Here, users can listen to conversations, interviews, and discussions between interesting people on various topics. It’s something akin to a live, free-flowing podcast.
Unlike other social networking apps, Clubhouse is currently invite-only. You can’t just download the app and create an account. You have to secure an invite to get in. But here’s the thing… Members-only have two invites to handout, so that person must like you enough to get an invite.
The second hurdle is that is only available on the iPhone. So if you’re an Android user, you’re currently out of luck.
Here how you can take advantage of the app’s community and turn it into an asset for your business.
Optimize your Clubhouse profile
To make the most of your Clubhouse profile, we highly recommend that you optimize your bio.
Use the first three sentences in your bio to tell people who you are, what you do, and why they should follow you. Don’t forget to include keywords throughout your bio. This way, if they search for the keyword, your profile will come up.
Make sure your profile looks professional. Remember, the goal is to captivate your potential audience in case you don’t get the chance to be heard on stage.
Build an engaged following
One of the best features of Clubhouse is the ability to build an engaged community grow your sphere of influence.
Since Clubhous isn’t as saturated, this is your chance to ride the wave and get on top. If you constantly engage in conversations and reach out to the right people, you’ll be able to grow your following in no time. Use your time on the platform wisely, and you are likely to see your brand’s community grow and strengthen.
Make new connections
One of the biggest reasons why Clubhouse has grown so quickly is because it has some big-name users. We’re talking Oprah, Elon Musk, Kevin O’Leary, etc. Here, you’ll also have the opportunity to connect and network with people within your industry.
Find like-minded people by joining clubs related to your business or within your industry. Stay for a few minutes and listen to conversations. If you like it, stay. If not, then move to another room. Follow people who seem interesting.
Keep up with current news and trends in your industry
You may not realize it, but Clubhouse is actually a great tool for social listening. You can keep tabs on your competitors or follow influential people in your industry. By doing so, you’ll be able to keep up with the current industry news and trends.
Chances are, your target audience may also be on Clubhouse. You may immerse yourself in the conversation to gain a deeper understanding of your audience’s sentiments, needs, and behaviors.
Learn from experts
We all know the value of networking and learning from experts within our industries, but imagine the value of learning from tech giants and multi-million dollar CEOs.
Clubhouse doesn’t just give you an opportunity to learn from industry experts and big players in the industry, it also makes it possible for you to tune in on their conversations, ask questions, and even share the stage with them.
If you have a business problem you’re struggling with, you can start a conversation with leading experts in your industry and see what solutions they’d recommend.
Position yourself as an industry expert
Everyone on Clubhouse is there to add value, and you should too. As you enter different virtual rooms, you have the option to listen or join in on the conversation. If you have something valuable to add to the discussion, request to be on the stage. You can voice out your opinion, share your experience, or give advice about certain issues or problems. This will not only help you build your reputation as a thought leader, but it can also increase your Clubhouse followers.
Another way to establish yourself as an industry expert is by creating rooms on topics you are passionate about and providing valuable conversations. In Clubhouse, your followers will receive a notification when you go live, giving them an opportunity to tune in or join in on the conversation.