Did you know that healthcare-related queries account for about 7% of all Google searches? According to David Feinberg, head of Google Health, they get approximately 70,000 healthcare queries every minute. This translates to about 1 billion searches a day. With these statistics, it’s pretty clear that people need a trusted and reliable source of healthcare […]
Do you read product reviews before you purchase something new? Do you trust customer ratings better than the sales pitch of a seller? From deciding which smartphone to buy to where to eat and finding a new doctor, at least 93% of people read through reviews before making a decision. The majority of them are interested in knowing what previous customers and clients have to say before making a purchase or booking an appointment. How Impactful are Customer Reviews? Customer reviews had become the layperson’s gauge for the trustworthiness of a product, service, or company. According to a Spiegel Medill research, products with reviews are 270% more likely to be bought than unreviewed ones. For more costly items, this probability increases to up to 380%. This simply shows how important and impactful customer reviews are. Positive reviews can feel like a warm hug that validates the work that you do, but it does way more than that. It can establish your business’ credibility and trustworthiness to the general public. This can directly increase your market and translate to sales. It’s a waste of a free resource if you don’t use customer review in your sales plan. How can you maximize the power of a review in your everyday marketing? Through what strategy can you use it in boosting your sales? Let us give you some ideas. Include them on all the pages of your website Customer reviews should be on your website’s landing page. This is where you can create conversions and build a customer base. Since the landing page is dedicated for readers to make a transaction, seeing reviews and testimonials on this page can influence their actions. Beyond the landing page, it will also benefit you to include at least one review or testimonial on each of the pages of your website. This way, no matter what page your readers are on, they are subtly assured of your good reputation with consumers just like them. Share them on social media It’s no secret how most of us rely on social media for information. Globally, at least 4 billion of us are on this platform. That’s a massive reach! This then becomes the perfect venue to share your customer reviews. Reviews on social media are from random people. Your readers perceive them as unbiased. Most people take it as a personal recommendation rather than as a sales pitch. They are more likely to be persuaded by it. Posting exceptional reviews and those from influencers and celebrities can boost not only your confidence but that of your potential consumers, too. Make use of your social media reach to highlight what others have to say about you. Include it in your emails Digital marketers can attest that until now, email marketing is still the most profitable tool out there. It can generate $44 for every $1 spent, so it only makes sense to use it in your marketing strategy. Including customer reviews in your emails will increase your credibility off-site. Reviews in emails can give recipients an idea of the benefits they can get should they transact business with you. They would want to know more about you, and would thereby generate higher conversion rates. Incorporate them in your marketing collateral On a non-digital platform, collaterals continue to be an effective marketing tool. Include snippets and shots of customer reviews on your posters, brochures, and flyers. You may even consider including it in your […]
When you manage several social media channels and create lots of content, it can be challenging to keep up. A social media content calendar helps you plan your content and visualize your strategy over time. It allows plenty of time to fill the spaces with relevant content, preventing you from publishing poorly written posts. It […]
LinkedIn is an amazing networking tool. It provides a valuable opportunity to connect with decision makers, business leaders, and other professionals within your industry. That said, it is best to include LikedIn into your social media marketing mix. An optimized LinkedIn profile will contribute to better networking opportunities and help you stand out from the […]
When Instagram stories were first introduced in 2016, most users didn’t even give it much attention. They thought of it as a “copycat” of Snapchat. After all, Snapchat came up with the idea first, right? It was a bold, unthinkable move… or so we thought. Over the years, Instagram stories have continually evolved, introducing new […]
In today’s digital world, social media has become the go-to place for brands and businesses. It’s no longer optional. It’s an essential way to reach your audience, generate leads, and grow your business. As someone who has worked as a digital marketer for years, it pains me to see businesses and healthcare providers who struggle […]
Most people think of Facebook, Twitter, and Instagram when we talk about social media marketing. But Youtube is the second biggest search engine globally, and it’s also considered a social media platform. With over 2 billion monthly average users, Youtube isn’t showing any signs of slowing down. If you’re looking for ways to get your […]
Everyone is talking about Clubhouse right now and for good reason. Where else can you listen in on conversations with influential entrepreneurs, celebrities, politicians, and venture capitalists? Most of you have probably heard of Clubhouse by now, but if you still haven’t joined, here’s what you need to know about this exclusive, invite-only app and […]
By now, you probably already know that Linkedin is a great place to generate leads. And publishing valuable content on the platform positions you as an authority in your industry, so you started writing content. You spent hours researching, writing, and editing. Finally, your article is ready for publishing. Beaming with excitement, you clicked “post”. […]
For most people, Pinterest is nothing but a big visual search engine. It is a platform users turn to when looking for DIY projects to tackle, put-together outfits to wear, or recipes to make. But a lot of people fail to realize that Pinterest also provides a great opportunity, not only for businesses but also […]
