Entries by Kathlyn Angeles-Timbol

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How Much Should Home Care Agencies Invest in Digital Marketing? 

Let’s face it. In the home care industry, marketing often takes a back seat. Many agencies rely heavily on word-of-mouth referrals and traditional methods, believing that a big marketing budget isn’t necessary  Studies suggest that the average home care agency allocates less than 2% of its revenue to marketing, significantly lagging behind other industries. In […]

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Crafting a Compelling Digital Message for Your In-Home Care Agency

The digital world is buzzing with activity, including families searching for the perfect in-home care for their loved ones. Your agency might offer the best care in town, but if you don’t have a strong online presence, you could miss out on connecting with those who need you most.  That’s why it’s important to go […]

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Building a Solid Digital Strategy for Home Health Care Agencies

In today’s digital age, having a strong online presence is no longer optional for home healthcare agencies. It’s essential. A solid digital strategy can help you stand out from the competition, attract more clients, and grow your business.  In this article, we’ll walk you through the key steps to build a successful digital strategy tailored […]

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The AI Revolution: How Artificial Intelligence is Shaping Social Media Marketing

Remember the days when social media was just a place to share funny cat videos and vacation selfies?  A lot has changed since then. Fast forward to today, it’s a whole different ball game. Businesses are now using social media as a powerful tool to engage with customers, build brand loyalty, and stay ahead in […]

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Ditch the Guesswork, Embrace the Data: Why Your Marketing Needs a Makeover

Ever feel like you’re throwing your marketing budget into a black hole, crossing your fingers, and hoping something sticks? In today’s data-driven landscape, businesses need more thoughtful strategies to reach the right customers and maximize their marketing ROI.  That’s where data-driven marketing comes in. What is data-driven marketing? So, what exactly is this data-driven marketing? […]