5 Reasons Why Social Media Contests Should be a Part of Your Marketing Strategy

With the digital space getting saturated by different brands trying to capture the attention of their target audience, social media contests provide an excellent way to generate buzz around their brand and re-engage their audience. When done properly and effectively, social media contests can bring a number of benefits to your brand. In fact, businesses, both big and small, are using this tactic to generate more leads,  promote their products and services, and increase brand awareness?

While your brand might not garner the same level of enthusiasm that game shows get, you can certainly benefit from hosting a contest or a giveaway on social media.

Here are 5 reasons why contests should be a part of your
marketing strategy.

Give people a reason to follow your brand

Most brands would share interesting and informative content in the hopes of capturing the attention of their audience. But despite their efforts, many of them are having a hard time standing out from the competition. If you want to have more followers and expand your reach, consider hosting a contest on social media.

When running a contest, most brands would ask people to like their social media accounts and share their content. Knowing that they’ll get an opportunity to win something, most people would gladly do as they are asked. This is a win-win for both the brand and consumers. You get the opportunity to reach more people while they get the chance to win something – a gift, a discount voucher, a gift certificate or a free period of service.

If you’re looking to grow your fan base, contests and giveaways are a great way to do it. We’ve seen brands grow their following from 100 to 1,ooo or 10,000 to 25,000 in a matter of days or weeks. While some may argue that follower count is just a vanity metric, having more followers will certainly be beneficial for you if you can keep your engagement rate high. So don’t just stop at running a contest. Make sure that you keep your audience engaged and you’ll reap all the benefits soon enough.

Improve brand awareness

Most people aren’t aware that your business exists until they hear it from their family and friends. Social media contests allows you to get the word out about your business without directly promoting it.

Regardless of how well established your brand is, contests can be a simple yet effective way to improve brand awareness. If your contest includes a voting component, people would tag their family and friends for support. This strategy helps generate buzz around your brand. People are already talking about your brand and promoting your business on your behalf. People get to join in on the fun. Some even walks away with a prize, and you get to reach a wider audience. It’s a win-win for everyone.

Collect data

Often, people are hesitant to share their information for the fear of identity theft. Social media contests provide an easy way to grow your email list and collect data. People will be more willing to provide you with their personal information, knowing that they get something in return.

You can ask people to leave their name, contact number, and email address to enter the contest. Also, think of the type of information you need for your future marketing campaigns. Want to know how many of them went to the local university? How many of them have kids? Now is your chance to find out.

Increase engagement

Contests are one of the best ways to boost your engagement. When you host a social media contest, your post is likely to get a lot of likes, shares, and comments. It’s a fun and interactive way to get people to interact with your brand.

More than the number of fans and followers, engagement is the most important element in social media. The engagement rate represents the number of people who are talking about your brand. The higher the engagement rate is, the higher the reach rate. That means, your content will be viewed by a wider audience. In addition to that, hosting a contest gives you more opportunity to interact with your audience and deepen the connection as well.

Collect user-generated content

Let’s face it. Most customers won’t leave  a review unless you ask them to. And if you’re looking for a way get tons of reviews and user-generated content fast, contests are the way to do it. Simply ask your audience to provide their photos to enter, and you’ll be flooded with user-generated content in no time.

Not only will you have lots of photos to use for your future marketing campaigns, but it will also give your target audience the perception that people love your brand. After all, those who submitted their photos are already invested in your brand.

 

Why social media contests are a good idea

Holding contests and campaigns

on social media is more popular than ever, and we don’t see that changing anytime soon. Any company can give out free gift cards or electronics, so that really is not enough to hold the attention of social media users anymore. What is taking your contest to the next level? If you are running a contest, you must make sure your contest stands out from the rest.

As we know, consumers are constantly interacting with social media on their mobile phones. This means it is vital to take advantage of location. Urge users to check-in on social media when they are interacting with your company’s physical location. Offer some sort of incentive such as a discount, a charitable donation, a few points in a contest, etc. Getting social media users to check in not only allows you to generate more traffic but also creates a deeper user interaction (physical and digital).

Do your users have a reason to keep coming back to your page? Include your fans and contest participants in every possible step of the contest. Brands often do this by allowing the fans to vote on a winner, respond to a question, or answer a poll. Get creative here and choose what seems most relevant to your brand and product.

Although your contest is Facebook based, ask yourself if other social media platforms would enhance your contest. For example, say you are the marketer for a line of gluten-free butter and your Facebook contest asked users to post pictures and recipes of things they made with your butter. In this case, it would make sense to start a Pinterest board, displaying the recipes.  Using more than one social media platform can allow you to reach a larger audience. The key here is to make sure your second social media platform is relevant to your contest.

The general goal of Facebook contests is to allow users to interact with your brand. Anybody can make a Facebook contest, but your goal is to expand that user interaction as far as possible. Think of ways to take your contests to other social media platforms, physical locations, and beyond.

5 Reasons Why Social Media Contests Should be a Part of Your Marketing Strategy

5 Reasons Why Social Media Contests Should be a Part of Your Marketing Strategy5 Reasons Why Social Media Contests Should be a Part of Your Marketing Strategy

5 Ways to Use Tiktok to Promote Your Business

If you think of Tiktok as a platform for teens and Gen Zs sharing their dance routines, funny lip-syncing videos or cute animal videos, think again. The truth is, there is a wide variety of content niches and communities within the platform, which allows you to reach a diverse audience.

No matter what type of business you have, there’s a space for your brand to make its mark on the platform. In fact, it is now seen as one of the biggest marketing machines for businesses of all sizes.

Tiktok has over 1 billion monthly active users, and the numbers seem to be rising day by day. It looks like Tiktok is here and doesn’t seem to be going anywhere

Looking to start using Tiktok to promote your brand? Here are 5 tips to help you get started.

Have fun!

Tiktok’s nature is fun, playful, and casual. So if there’s one thing you shouldn’t do on the platform, it’s being boring.

Most people are on the app to discover new and exciting content. So show off your brand personality and have fun with your content. If people see that you’re enjoying creating your content, chances are they’ll enjoy watching your videos too.

Tiktok is a great platform to test out new ideas and a different side of you. Feel free to explore different content formats until you find one that resonates with your audience. Once you do, keep replicating it to build on your success.

Post often

Let’s face it. Growing your brand on Tiktok can be exhausting, especially when you’re just starting out. Sure, it only takes one video to go viral to make a mark on this billion-dollar platform. But most of the time, success doesn’t happen overnight.

There are millions of videos that are being published on a platform everyday, and it can be quite difficult the capture the attention of your audience. If there’s one thing successful Tiktokers have in common, it’s consistency. They post content every single day; sometimes more.

So if you find yourself getting frustrated and you’re still not seeing the results you want, be patient. Post often and consistently.

Watch out for trends

One of the best ways to get more views is to create videos on trending topics. Keep in mind, though, that trends come and go. So if you want to capture the attention of your audience, you’ll have to keep up with the trends and keep your content new and refreshing.

Most users are actually searching and watching content about trending topics, so your videos will be shown to a wider audience.

With Tiktok, you’ll never run out of ideas for your content. Just do a quick search of the most trending hashtags, watch some videos on the platform and you’ll have a long list of ideas for your content.

Social media challenges 

Social media challenges are a big hit on the platform. Some videos even go viral. So if you’re looking to increase brand awareness and grow your following on Tiktok, you might want to consider joining in trending challenges.

But if you’d like to take it a step further, you can also create your own challenges and encourage people to join in on the fun. It has to be fun and easy for your target audience to complete. Otherwise, people may not be interested to participate.

It’s also a good idea to create a branded hashtag for the challenge. Be sure to do some research before creating a hashtag to make sure that it’s hasn’t been taken yet.

Run Tiktok ads

For your ads to work, your target audience must be fully engaged within the platform. And that’s one of the biggest benefits of Tiktok. Users can’t get enough of it.

In fact, the usage of Tiktok is on an upward trend, with the average users spending at least an hour a day watching, sharing, and creating videos on the platform.

The more time users spend on the platform, the higher the chance that they’ll see your ads. The more engaged they are, the better your ads will perform. This makes advertising on Tiktok more worthwhile.

Final thoughts

A lot of businesses have found success on Tiktok. It’s not just because of the fun, entertainment, and creativity it offers. But because the exposure is truly next level. In fact, it opens a whole new connection with your target audience.

If you find Tiktok intimidating or you think it’s already too late to get in, it’s not. Tiktok is new enough for you to get in, yet huge enough to ensure that you’ll be able to reach a wide audience.

5 Ways to Use Tiktok to Promote Your Business

5 Ways to Use Tiktok to Promote Your Business5 Ways to Use Tiktok to Promote Your Business

4 Common Blogging Mistakes to Avoid

Blogging provides several benefits to businesses. Many businesses owners have turned to blogging to reach a wider audience, drive traffic to their site, promote their products and services, and increase conversions. Blogging can help you achieve your business goals, provided that you avoid certain pitfalls.

Here are 4 blogging mistakes you need to avoid, along with some tips to get the results you want.

Inconsistent blogging

Let’s face it. Creating content can be time-consuming. We understand that most of you have a crazy schedule and you’re struggling to find time to write your next blog post. But in order to achieve your goals, you need to stick to a consistent posting schedule. It’s not enough to post content when you have something to say. You should publish new content at least once a week.

Inconsistent blogging is bad enough for your SEO growth; it can also make you look like an amateur. This can sink your blog and can cost your business sales. To make your business blog work, we suggest that you develop a content calendar. Plan your blog topics ahead of time and try to schedule posts in advance.

Your writing is too stiff and technical

A well-written blog is one that strikes a conversation with their readers. Get rid of the jargon and loosen up your writing. It’s okay to be more conversational in your writing. In fact, we encourage you to write like you talk. People want to feel like they’re dealing with people, not robot. The more conversational your writing is, the more people will enjoy reading it.

When you write in a conversational tone, you can convey your message more easily. It also helps you engage with your audience and build a stronger relationship with them. They’ll see you as genuine and human, not as a faceless brand who’s trying to sell to them.

In 2020, Neil Patel ran A/B test on two versions of the same blog post. One was written conversationally, while the other one was written in a formal tone. Here, he discovered that the majority of the readers only spent less than two minutes on the blog post that was written in a formal tone. Whereas, readers spent an average of 4.5 minutes reading the conversational version. Also, 247% more readers consumed the full article when written in a conversational tone.

Being self-centered

A blog is a great platform for giving your audience updates about your business and promoting your products and services. However, not every post in your blog should be about you. Rather, you should focus on who you are writing for.

Create content your audience will find interesting. Be helpful.  Answer all the questions you’ve been asked by customers. Share your expertise. You may also share your opinion on certain topics. Write blog posts that are creative, informative and interesting.

So what’s the key to selecting the best topics for your blog? It’s knowing your target audience. Once you know who you’re writing for, it will easier for you to create a list of blog topics.

One of the best ways to find out what your audience likes is to check your analytics and identify your top performing posts. You can also reach out to your audience and have a conversation with them. Or you can also do an online survey. Remember that most of a blog’s traffic is driven organically, so choose topics your audience will want to read, not something that will only interest you.

Giving up too soon

If you’ve been writing for several months now and you still haven’t seen a significant increase on your leads and traffic, you’re probably getting frustrated. I understand that it can get frustrating, but you also have to keep in mind that building a successful blog takes time. It requires a lot of hard work, patience, and perseverance.

You’ve spent countless of hours in front of your computer, trying to make boring stuff interesting. Unfortunately, after a few months of blogging, you’re still not seeing the results you want. At this point, you may feel like giving up. That’s understandable. However, please keep in mind that it may take quite a while before you generate positive results. Depending on the online competition and your industry, it may take about 3 to 6 months. Giving up too soon is one of the biggest mistakes you can make.

Keep writing. Focus on creating high-quality posts. Be patient. Soon enough, you’ll get the results you want.

Final thoughts

Anyone can start a blog, but not everyone will be able to build a successful blog. Why? Because most business owners don’t give it the time, effort, and attention it needs.

If you’re struggling to get the results you want from your blog, then we’re here to help. Schedule a free consultation call and we’ll help you get more leads and traffic for your business.

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5 Tips for Building a Content Marketing Strategy for Your Healthcare Practice

The content marketing world is more competitive now than it has ever been before. Big brands, small businesses, influencers, and even healthcare professionals create their own content to reach more people online.

But with so many blog posts, videos, infographics, and other types of content online, it can be challenging to stand out. That’s what we’re going to talk about next.

When developing a content strategy for your healthcare practice, there are five things you need to keep in mind. Let’s dive into those now.

Know your audience

It is estimated that Google processes approximately 5.6 billion search queries every day. According to Google, 5% of those searches are health-related.

There is no shortage of content on the internet. But if you want to get in front of your target audience, you need to create content that is relevant and useful to them. To do that, you must get to know your audience on a deeper level.

Dig deep into what types of content they’re consuming and what topics they’re interested in. This way, you can align your content with your target audience’s specific needs and interests.

Establish your content marketing goals 

Let’s face it. It’s easy to get caught up in the who, what, how, and where of content marketing that people tend to forget about the most important question: why?

Every strategy should start with a specific goal in mind. So ask yourself. What do you want to achieve with your content? Are you hoping to capture more leads? Or maybe you’re looking to grow your brand awareness and social media presence.

By defining your goals, you can ensure that each piece of content works towards meeting those goals. Even better, you can keep track of your data and use them to improve your content marketing strategy in the long run.

Create a content messaging roadmap

Now that you have already created a buyer persona, established your goals, and set criteria for success, it’s time to start building a content messaging roadmap that can help move each persona through the sales funnel.

Patients who are visiting your site for the first time may be looking for a healthcare provider but aren’t ready to book an appointment with you yet. During this stage, getting their trust is of key importance. This is where educational content can help. Articles, podcasts, videos, and case studies can help position yourself as an expert and get potential patients’ trust.

Warmer prospects may have considered booking an appointment already but may still be looking around. At this stage, adding testimonials from other patients, answering frequently asked questions, and offering free consultations may be just what you need to seal the deal.

Make the most of your content 

You spent hours creating those content, so why not make the most out of them? You can repurpose your content to introduce them to new audiences who might prefer a different format.

For instance, you can turn your blog post into an infographic to make it easier to digest and understand. You can turn it into video content, which is perfect for those who prefer watching videos. Another option is to segment your blog post and publish it as a series on social media.

Identify the most relevant platforms 

So you spent so much time and effort researching and writing your content. You wanted to make sure that your audience would find it helpful and informative. But it won’t matter if no one has seen it.

The key is to identify which platforms your audience spends most of their time in. This can help give your content the best possible chance of being seen.

If most of your audience is on Instagram, start by creating an appealing image that would make users stop their scroll. But don’t just stop there. You should also write compelling captions that create more engagement.

Final thoughts

There is no denying that content marketing strategy works. It can help you reach more patients online, retain current patients, and even improve patient journeys. But for it to work, you need to have a well-defined and carefully thought out strategy. Otherwise, you’d be wasting a lot of time and effort creating content that won’t benefit your practice.

If you need help devising a content marketing strategy and plan or need some fresh ideas to include in your plan, we can help. Schedule a free consultation with us, and we’ll help you generate more traffic and leads for your healthcare practice with content marketing.

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6 Ways Healthcare Businesses Can Benefit from Email Marketing

Love it or hate it, email remains to be one of the primary means of communication. Despite its age, ubiquity, and versatility, most business owners assume that it is one of those things that doesn’t work. Maybe that’s even you and your practice. 

Email is actually a great option for marketing and promoting your practice. Here are 6 reasons why healthcare businesses and providers should do email marketing. 

Create a stronger relationship with patients 

According to a study that was conducted by researchers from Pew Internet, 80% of internet users have searched for a health-related topic online.

You know that there is a demand for healthcare content. People have already given you permission to email them. Now, they expect you to give them something in return. 

Email is a great place to share relevant and timely health information. You can share some tips on how to avoid flu at work or how to keep kids safe while playing in the snow. 

Your subscribers are already looking for these types of information online. By sending relevant and well-crafted healthcare content regularly, they’ll see that you care about their health and well-being. The more value you provide to your subscribers, the more they’ll look forward to hearing from you. When that happens, you’ll have a better chance of earning their trust and loyalty. 

Personalized communication

People love it when businesses and treats them as an individual. Email marketing is one of the easiest and most effective ways to show your patients and subscribers that you value and care about them. It allows you to keep in touch with your audience on a regular basis. It can be as simple as “Thank you for subscribing”, a sincere “Happy Birthday” or some healthcare tips.  

Personalized emails are more likely to be opened and read. Make sure that you address the recipient by their name. It is also a good idea to use a person’s name in the “from” field. People are more likely to trust and relate to an email that comes from a person as opposed to a business. 

Cost-effective 

There are a number of channels you can use to market your practice online. But email remains among the simplest, most cost-effective ways for you to market yourself and your practice. In fact, sending a monthly newsletter to your email list could cost you nothing more than your time. The best part? It lets you send your message around the world in seconds. 

When done right, email marketing helps you to increase the ROI from your digital marketing efforts. It keeps you top of mind with the folks on your email list and build a more personal relationship with them.

Extensive reach 

With the rise of social media, many businesses have abandoned email marketing, and we’re not surprised. 

There are 4.3 billion internet users across the globe. Approximately 80% of them have social media accounts. That’s huge! But here’s the thing. The average click-through rate for a Facebook post is between 0.5 and 2%. If you have 1,000 followers, that means only 5-20 of them will see your posts. 

Contrary to popular misconception, email marketing has great delivery and conversion rate. Almost everyone has an email, and they check it every now and then – while eating, while working or while waiting for the bus to arrive. 

If you want to reach your target audience, you can do so through email. While not everyone will click and read the email, they are 80% more likely to do so than a Facebook post they might not even see. 

Preferred method of communication 

Email is far less obtrusive than a phone call or in-person visit. Plus, it is perceived as a more private outlet than social media. For this reason, many people prefer to communicate via email when it comes to their healthcare and medical needs. 

A decade ago, people would use email to communicate with their family and friends. But a lot of that has shifted to social media, video chat, and texting. Email, on the other hand, is often reserved for work or business transactions, especially when dealing with very sensitive information. 

Target select audience 

We all know that the content is what makes an email great. But there is no point in sending out well-crafted, high-quality content if they are directed to the wrong audience. 

Email marketing gives you the freedom to organize your contacts into segments. That means you can communicate with them based on their age, location, interest, etc. This way, you can easily customize your message for the different audiences you communicate with. 

If you’re an emergency clinic, age would be an important demographic. For instance, you can send content that is centered on slips and falls to older adults on your list. For young adults, it could be about sports-related injuries.   

By segmenting your list by age group, you can tailor the content of your email to suit the specific health interest and current situation of the recipient. When relevant content reaches the right audience, you’ll stay on top of mind with patients, establish a strong relationship, and build lifelong trust.

 

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How to Create the Best Infographic for Pinterest

One of the best visual tools to use on Pinterest is Infographics. Over the past few years, infographics have become a big deal. They are a great way to visually explain data to people. Not only are they easy to follow and digest, but they are also a powerful tool for capturing the attention of your target audience, teaching them some tips and tricks, and sticking with them long after they’re out of sight. 

Let’s face it. Infographics just look at home on Pinterest. Be in on mobile or desktop, there is no denying that they fit perfectly on the Pinterest feed. And now, you’ll find thousands and thousands of infographics on the platform. So if you’re on those people or brands that are sharing infographics on Pinterest, then you’ll have to find a way to stand out. Otherwise, yours will be lost in the sea of content.   

People can get too caught up in making an infographic, what data do you use, where do you find that data, how do you create the image, what colors do you use, etc. The list goes on and on.

We have created a 5 step system for you to follow to create the
BEST infographics for Pinterest!

  • 1 – Picking the right topic
    • Does it relate to your business?
    • What topics in your industry do people find interesting?
    • Is this topic something you are passionate about?
    • What data do you want people to receive?
    • Can you tell a story within the graphic?
  • 2 – Be creative, funny, or useful
    • Can you get a reaction out of people?
    • Explain something to your audience that will resonate with them
    • Explain the data you want them to learn on their level
    • Will your image be shareable?
  • 3 – Keep it simple
    • Have a simple and clean image
    • Keep your infographic to 3-5 points
    • Using text and images within your infographic
    • Have a good Call-to-action within the graphic, don’t give it all away in one image
  • 4 – Look and feel
    • Make sure you are using clear fonts that your audience can read
    • Tie your infographic into your brand colors only use 2-3 colors per image
    • Put your sources on the bottom and your logo
    • Keep your infographic consistent with your brand
  • 5 – Sizes and dimensions
    • Vertical is the way to go in terms of pins. Make your image longer rather than wider
    • The best dimensions for infographic Pins on Pinterest are 1000 x 3000 with a Pinterest Pin ratio of 1:3
    • Infographic pins should be no larger than 600 x 2400 pixels. Otherwise, they’ll get cut off.

Wonderful, now you know how to create your infographic, what it needs to look like, the things you should have and shouldn’t have, but now the BIG question is where do you get all the data?? I know as an entrepreneur I am always looking at infographics on Pinterest for our company and for our clients, I say WOW that is awesome, I want to create something like that. BUT where did they get the data, how do they know the key points they want to talk about??

As you can see there is a lot that goes into making just ONE image, right? This is a process. It’s really about finding that perfect topic that you really want to share with the world and being able to explain it in such a way that everyone gets it! You have to do your research with each infographic, make the process fun. As you think of these ideas for your infographics, keep a journal or word doc to start collecting your data. 

Lastly, you may also want to consider Pinterest SEO. Not only will it help you drive more traffic to your website, but it will also help you improve your reach and ensure your pins are getting maximum results.

Conclusion

Remember you are always going to analyze your data and try to create a story with that data. Once you have your data, story, and image complete you can craft together a successful launch. Where will you place this image first? Each infographic needs to have your call-to-action, visually appealing, and clearly branded. Here are a few steps we recommend for a successful launch:

  • Write a blog post about your Infographic with the image within the blog content
  • Share to Pinterest, Google, Facebook
  • Make another image that is the correct size for Instagram and share it on Instagram

When you follow these steps to create the best infographics and implement our techniques in your data and design process you will be able to deliver an infographic that will resonate with your audience. An image that they will want to share and will build your brand.

If you need a hand in creating Pinterest infographics that stand out or need help with Pinterest marketing, please feel free to schedule a free 30-minute consultation call with us.

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Pinterest SEO: 5 Tips to Make Pinterest Work For You

Pinterest is a visual social network, so you might think that SEO doesn’t play much of a role here. I mean, nobody actually comes to Pinterest to search for content, right? After all, pinning stuff is what Pinterest is all about! But it turns out that Pinterest has a lot of SEO potential.

In fact, Pinterest users love to share links! When creating compelling boards and pinning tons of great stuff, you’re also sending traffic to your website.

Tons of businesses use Pinterest to drive more traffic to their website, but it’s not just about pinning pretty pictures. If you want your Pinterest pins to rank well in search engines, you need to make sure you’re doing SEO correctly.

So how can you use Pinterest for SEO? Read on!

Do keyword research to give you an idea of what users are looking for 

Using the right keywords can help your content reach the right people. So before you get started, it is essential to do keyword research. Create a list of the top keywords in your niche, and use them to inspire your content calendar.

Recipes are a huge hit on Pinterest. Let’s say you’re a nutritionist or a blogger who focuses on healthy living. You might want to create recipes related to the keywords you found.

If you’re a fashion blogger or a clothing retailer, take note of the keywords related to your niche and then create different boards and pins for each season.

Optimize your Pinterest boards

You can optimize your boards by making sure they’re relevant to your blog content or business. So that when someone searches a particular topic, they will find you.

When optimizing your boards, be sure to use keywords that people would search for to find the pins associated with them. Also, make sure you have at least three boards with lots of pins on them. The more boards you have, the more traffic you will get from Pinterest.

Write thoughtful pin descriptions

Including detailed descriptions can help your pins perform better. This, in turn, can help improve your reach and improve your pins’ SEO rankings.

If your Pinterest content isn’t optimized for pinner’s searches, then you’re missing out. You have 500 characters for your descriptions, so make the most out of it. Provide some helpful information about your pin. Give your audience a preview of what they’ll get from your content: what they’ll learn, how it would benefit them, and a call to action. These small bits of information may be just what they need to click through to your site.

If possible, include long-tail keywords in your description. They perform better than single or 2-word keywords since they describe what people are looking for. Just be careful not to overdo it. Google hates it when you stuff keywords into your descriptions, and you’ll likely be penalized for it in search engine rankings.

Use keywords as hashtags

Even though hashtags are optional on Pinterest, they are still considered beneficial. For one, they help users quickly find the content they are looking for. Plus, it helps you quickly get your pins to the top of the search results page.

Only include relevant words and phrases that describe the content in the pin. Avoid using popular but irrelevant hashtags to get people’s attention.

While Pinterest allows users to use more than 20 hashtags per pin, we advise that you limit your hashtags between 2 and 8. Having too many hashtags will make your pins look spammy.

Optimize your website for Pinterest SEO

Linking your website to your Pinterest account is an excellent step towards a better SEO performance.

You can use Pinterest tags to determine what types of Pinterest content deliver the most traffic to your website and what kind of content isn’t working. Plus, it gives you an idea of what people are doing on your website after interacting with your pins. The data is collected and sent back to your Pinterest account, so you can use it to adjust your strategy accordingly.

It’s also a good idea to add share buttons to your product pages. This allows visitors to pin items from your website to their boards.

Final thoughts

Pinterest is a great way to connect with your target audience. It’s visual and social, so it lends itself well to highlighting your content or promoting your products. Whether you’re a blogger, an artist, or a retailer, you can use the platform to drive traffic back to your website and gain followers in the process.

Pinterest may seem intimidating at first, but once you get the hang of it, you’ll realize that it’s easy to navigate. If you need help with Pinterest marketing, please schedule a free 30-minute consultation call with us. We’ll help you leverage Pinterest SEO to ensure your pins are getting maximum results.

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Wondering if Pinterest is worth your time as a blogger

It’s important to think of Pinterest as a search engine, not just a social media platform. This means that people use Pinterest to find things they’re interested in, like your blog posts. Similar to a search on Google.

Pinterest is a great way to drive traffic back to your website and grow your blog’s brand.

Here are 5 reasons how using Pinterest as a blogger can help improve your blog’s SEO, bring in more traffic, and grow your audience.

  1. Pinterest is a visual search engine –

    People visit with the goal of reading and saving pins in mind. When you pin something from your blog, make sure to add keywords in the title and description so pinners can easily find it. For example, if you write about travel tips, you could use keywords like “travel tips” and “vacation ideas” when you pin. Also, remember to use hashtags, this helps tell Pinterest what that pin is about and allows pinners to find pins. Consistency is key. It’s important to be consistent with your pins. If you only pin a few times a month, people will lose interest and won’t follow you. Try to pin at least once or twice a day to see the best results. You can create templates in Canva where you can easily swap out the text and the images while staying consistent with your brand. This allows you to use those keywords and tips at the text overlay and have eye-grabbing images that make your audience want to click on your image and go to your website.

  2. Utilizing Group Boards –

    You may join groups where you can share comparable material. Group boards are a great way to increase blog traffic because they allow your pins to be seen by more people. When you join a group board, make sure that the topics of the pins on the board fit with your blog content. If you have a travel blog, for example, it wouldn’t make sense to pin recipes on a group board about fashion. Be sure to follow the rules for each group board, most of the time you will find those rules in the notes section.

  3. Pinterest allows you to be creative with your pins –

    You may use your SEO abilities and hashtags to target people who are interested in your pins on Pinterest. When you’re creating pins, make sure they are eye-catching and include text overlays that describe what the image is about. This will help the pinner understand what your pin is about without having to click on it. For example, if you have a blog post about how to pack for a trip, you could create an image with the title. Pinterest also allows different types of pins, you can create animated video pins, video pins of you giving quick tips, or even pin your Instagram square images. Rich Pins make it easier for users to get information from a website by displaying metadata right on the Pin itself. When a user saves content with metadata on your site, it will become a Rich Pin. There are four different types of Rich Pins: app, article, product, and recipe Pins.

  4. Drives traffic to your website –

    When someone pins one of your blog posts to their board, they’re essentially sending people to your website. This is a great way to increase traffic and grow your audience. Make sure the images you pin are high-quality so pinners will want to click on them. Going back to the consistency, this is where a tool like Tailwind comes into play, this allows you to pin up to 200 images per week to your boards and even Tailwind Communities. Each pin you put up should have an SEO-friendly title and description with a link directly back to the blog post. You can then monitor your Pinterest Analytics and your Google Analytics to see where the traffic is coming from. For each blog you post on your website, you should create 10-15 images per blog to pin to Pinterest.

  5. Time Efficient Tools –

    Tailwind is a service that works with Pinterest to help you manage your time and drive more visitors to your website. I was hesitant about this purchase for some time. I expected to just look into the free trial and then cancel, but once I started using it, I couldn’t stop. Tailwind is a social media scheduling software that delivers real results in less time. Boost the effectiveness of your social media marketing efforts! Decide when to post on social media and how much engagement you want. A few bonus tips, you can use Tailwind to schedule to Instagram as well, you can also link your Instagram to Tailwind and post your images from Instagram to different boards on Pinterest. Tailwind will also allow you to create loop pins, these are great for your evergreen content that will always serve value to your audience, you put those pins in a certain loop that pins to the boards you want and over time it will automatically pin those out for you at the best times and days! This is a life-saving and time-saving tool! A must-have!

If you are ready to work with a team to do the leg work for you, meaning, create the images, pin them, write the description, and more, we are your team! We just launched a new blogger marketing program to help take items off your plate to give you as a blogger more time to write and less time worrying about creating images and social media strategy. Schedule a FREE 30-minute consultation today and let’s start increasing your website traffic!

Tips for Creating Video Content for Social Media

Considering how tight the competition is in the business world, businesses need to find creative ways to establish a deeper, more satisfying relationship with their audience. Creating video content will help you achieve your business goals.

The use of videos in content marketing is on the rise, with over 86% of businesses using them to reach their target audience. Videos encourage social shares and capture a wider audience. It makes it easier for people to consume the content, which is why people love it.

If you are planning to create video content, then we urge you to read this blog post. Here are some tips for creating amazing videos that people will want to watch and share.

Focus on the first few seconds

As the use of technology increases, it seems that people’s attention span is getting shorter. In fact, studies suggest that the average attention span of humans has reduced from 12 seconds to 8 seconds. Now, what does this have to do with your videos?

You see, there is so much information available on the internet, especially on social media. If you can’t capture people’s attention within the first few seconds, they’ll leave and scroll to other content. That’s why it’s important that you captivate them right off the bat.

The first few seconds of your video should get people curious and encourage them to watch the entire video. You can start with strong hooks, thought-provoking thoughts, or inspiring quotes.

Tell a story

We understand that many of you are creating video content to promote your products, services, or your blogs. But if you want your videos to stand out and capture the attention of your target audience, we recommend that you do away with the sales speech. Remember, this video will be shown on online platforms, particularly on social media channels.

Unlike on television, people have the option to watch the video or to continue scrolling through their feed.  Make sure that the video is centered on the story, not the sale. Stories can help you build a deeper relationship with your audience and make your brand more relatable. Plus, people are more likely to remember things when it is wrapped around a story.

Provide excellent content

It is important to keep your audience in mind when creating a video. Your video needs to warrant the time of your audience. Focus on topics that are of interest to them. Find out what they care about. Offer tips, information, and advice. You want to educate your audience, but make sure that you do so by providing them with exciting and inspiring videos.

Keep it short

We understand that there are a lot of things you want to tell people about your business, but you wouldn’t want to bore your audience by creating a super long video. Your video should be no longer than 2 minutes. If it’s longer than that, people may not pay attention. The less you say, the more people are going to remember.

When making video content, focus on one subject at a time. If you want to discuss a few things, then we suggest that you create a separate video for each topic.

Always include subtitles

Your videos are likely to reach people from across the globe. And there’s a good chance that some aren’t fluent in English. Subtitles can help non-native English speakers and people with hearing disabilities to easily consume your content.

Also, Google indexes subtitles on videos, so it helps you improve your SEO rankings. So if you want to make it easier for your audience to find your video content, subtitles are the way to go.

Final thoughts

Video content is quickly becoming an essential asset for growing a brand. While there is no secret formula to creating videos that get lots of engagements, there are certain things you need to consider to achieve success. Feel free to use the tips I mentioned above to start producing effective video content.

If you need help creating a more detailed social media campaign strategy that is aimed that driving engagement and brand growth, we’re here to help. Schedule a free 30-minute consultation with us and we’ll help you get started.

Tips for Creating Video Content for Social Media

Tips for Creating Social Media Videos for your BlogsTips for Creating Social Media Videos for your Yoga Practice

Tips for Creating Social Media Videos for your Nutrition Practice

Today, we will go through Pinterest, and we are going to do an audit on our account. So we have been working with Pinterest for a long time. We use Pinterest for many of our clients, driving traffic back to their website through a very strategic Pin strategy, posting to different boards, Tailwind communities, and different Pinterest groups, and also through promoted Pins. We were coming in to do this anyway to make sure we’re doing as we say to do. It’s one of those, “Do as we say, not as we do.” [chuckle] We want to make sure that what we’re doing with our clients, that we’re doing for ourselves as well. So as you’ll see, we are in our business Pinterest account. And when you come to your Pinterest account, you want to make sure that it is a business account. And you’ll see your home feed here. The reason why you want a business account is because of the analytics and the ads. So with a business account, there are also a few different Pins you can create. The analytics are very important because they will show you how many views you have each month on your Pinterest account. It will also show you what pins are being saved and have the most engagement, and your ads to promote those ads to drive more traffic back to your website.

Business Pinterest Account

We’re going to go to the business hub. And this is kind of the behind-the-scenes; this will tell you just a sneak peek of our analytics, which we’ll get to first. What our public profile looks like. So over here, on the right-hand side, you’ll see your logo. If this is a personal account you’ve been using, there should be an option that says “Switch to Business Account,” and that’s what you want to do. So a couple of things, you can change this header. You can have a specific header there as you have on your Facebook or your YouTube channel with your business name, what you do, your logo, things like that. We have it just set up to show our most recent Pins. So that’s more of a personal preference. This is a good space for that brand-building, we work with many different types of bloggers, so this may be a great area for your branded images with your mission or topics you cover. If you are a mom blog that works with kids ten and younger or just giving your audience a little insight into who you are, that’s a great place to have it.

Your logo or image here, your company name, and this all depends on your brand. Caitlin and I have branded Social Speak Network, so that’s our logo; that’s obviously what all of our social media is. But as a blogger, you may be branding your name, so this may be your name if you don’t have a business name for your blog. So it depends on what brand you’re using; that’s what would go here. And then your description, making sure it’s apparent what it is that you do. And then you’ll see we have only 635 followers, we’re following 129 people, but we have over 43,000 monthly views. That’s good for us. Pinterest is not a social media platform, It’s important to have followers, but you’re not banking on the number of followers you have on Instagram, Facebook, or Twitter. It comes down to your Pin strategy. That’s the most important piece.

So you’ll see that these are all the Pins that we have created and that we’ve put up on our account, and you’ll be able to see how many times they have been viewed, and these have just been posted this week, so there’s not a whole whole lot of views on them yet. You’ll see that the ones that we pinned a few months ago have many more views. So what I want to do is look at what the Saved button is, which will change our profile to show the boards that we have. Now, when you think you can click on All Pins, we’ve had 63,000 Pins. And there is a mixture here of what we want to do. We talk a lot about healthcare digital marketing tips. We have social media marketing for small businesses. We have SEO and blogging tips, social media management for bloggers, finding your target market, Instagram marketing tips, Facebook marketing tips.

Setting Up Pinterest Boards

Some of these boards like this one that only has 18 Pins, we have it pinned there for a while, so we can either move those Pins to another board or let that board go if we’re not utilizing it. With our SEO, you can see that we have 663 Pins there and 500 Pins in our healthcare digital marketing. So focus on the boards you’re going to be utilizing the most, and what’s important with those is that you have an SEO-friendly title, so search engine optimization. Remember, Pinterest is that search engine, so what is your audience looking for? Are they looking for how to find your target market? This is great because that is what this board says. And if you click onto the board again, we haven’t used that board a lot because we only had 16 Pins. Then the description. To describe what that board is about and what types of Pins people will be seeing on that board. And again, you want to utilize those keywords here as well.

You can add notes; if you post to a different group of Pinterest boards, they’ll have notes of those rules. That’s a great either way to utilize that Notes section. Doing your Pinterest audit, going through each of your boards, and ensuring that you have a keyword-friendly title, a description, if you click this Edit button, the pencil, this is… So here, I don’t have a description for email marketing, so email, maybe it should be, “Is email marketing dead? No. It is very much alive and works great. In this board, we will show you how to grow your email list and utilize email marketing for your business.” So email marketing tips, you can add a board cover. It’s going to pull up the Pins from that board, and you can pick which one you want, okay? Let’s see; we’ll do this one. Click done. And then if you don’t like that board cover, you can go back, click Edit, and then maybe find this one, and then that looks perfect.

You’ll have the name, the description, and then click Done, okay? So go through each of your boards and make sure that you are utilizing the space correctly. Here in our content marketing strategy, we have over 1700 Pins. But here on How to Build an authentic business brand, we only have 10 Pins. These tips can go into maybe our business tips, and we can get rid of that board. You can also have secret boards. We love using Pinterest to get ideas on what other people are pinning. So you can create a board here at the plus sign and click Board, and then this can just be Pinterest image ideas. Keep this board secret. So what this means is as you’re scrolling through Pinterest, you can save images to this board, but they will not show up on your profile, this is just for you to see as an admin, and then you can pull that board up and look at, “Oh, okay, this is what I liked about that image,” and… As you need. So, “Oh yes. Oh, I love how they did that. That’s perfect, I like that image. Oh, this is cute.”

Pinterest Images

Because you’re going to see, there are different styles to Pinterest images and different lengths, and the longer lengths work better. Here’s an infographic. This image here is slightly longer than this one, but it’s a little hard for me to read and seems a little cluttered. I may be more apt to click on this one because it’s cleaner. So look at what types of Pins you like, what images you like, and then save them to that private board so then you can get ideas when it comes time to create content, okay? So now you have these four Pins here in my super-secret board, and we are all set. So after you do the audit on your boards, you want to come over to your analytics. And I always just click on the overview. And now, with Pinterest, you also want to try different; Types of content. Images are number one. Try the square images. If you use Tailwind, you can link your Instagram to your Tailwind, and you can pin the exact images you’re putting onto Instagram on Pinterest. So that makes it easy to monitor those square images. Are they getting clicks?

If you pin them, you’ll need to change the link because they’re going to link back to your Instagram account automatically. If that’s where you want them to go, great, otherwise change the link back to your blog. As I said, the long images. And if you’re using Canva, Canva has a great tool to create Pinterest images at different sizes. So you can try different sizes, as I said but also get creative with your Pinterest templates of adding video into these templates. So that will help increase those user views because you can add your video to this image, customize the colors, add a different change of the content, and then be able to put that onto Pinterest. You would also just have animated images like this that say, “10 Great Places To Travel With Kids.” It stops the scroll on Pinterest. So as you use different types of content, you’ll want to monitor it in your analytics. Looking at your Pin’s impressions, you can look at engagements. And this is just going to be the last 30 days.

And then, and you can see okay, so on Wednesday, I had 85 engagements on our Pinterest account. That’s awesome. What about Pin clicks? We want to make sure we’re driving that website traffic to the right places. So we had 60 clicks on Monday, the 27th. Obviously, on Christmas, we still had 30 clicks, which it’s Christmas Day, and people are still on Pinterest, so Pinterest never sleeps. It keeps going and going. This is a great platform for you to be able to look at to say, “When is my audience on Pinterest, what days of the weeks?” And so that’s where you’re gonna wanna monitor your engagement, what are my top boards? Business tips and social media management for bloggers, we’ve had 5700 impressions, 56 outbound/inbound clicks, and this is no promotion, this is just organic, 31 saves, 111 pin clicks. So this is interesting to be able to see the difference between the boards, what’s working more, and what’s not. And then also here are…

Repinning Pins on Pinterest

Some of these are our original content, and many of them are curated content, meaning Repins from trusted sources, like pin, from CoSchedule, Social Media Today, Hootsuite, Buffer, etc. We look at Social Media Examiner Neil Patel, the people in our industry that we get our information from, and we’ll repin their boards, or their pins to our boards. And then many of them are, obviously, with our logo on it, this is our own. So it’s cool to see, okay, so this one here had 2500 views or impressions, but I can create an image similar to this with our branding and see if it gets even more views. So Pinterest gives you all of the data you need to be successful on Pinterest. Here we have 740, so 6.2% engagement on this pin, 2.2% engagement on that pin. So it’s good to know what people are clicking on, what images they’re finding attractive, to draw them to that, and so that’s really where we want to then focus on, okay, what about this post drew people to it, where it makes them wanna click, and keep going, because this pin was created August 27th, and this is the stats for December to this month, so it’s really cool to look at where… What’s working, and what’s not working.

Then the other part is, if you go back to your profile, you can promote some of the pins or as many pins as you want that you have put up, and this is where it helps drive that traffic to your website even more. So here’s why Pinterest is good at driving blog traffic, I clicked promote, and it’s going to bring me here: what is the destination URL you want, what is the daily budget, and how many days?

I think 84% of Pinterest is done mobile-y, so it’s important to see what it would look like computer view, but that mobile. So that’s what it would look like a computer, this is what it would look like mobile. Most people use Pinterest on their phones. So take time, go through your Pinterest account. If you need help figuring out what board names you should have, how you should be creating those pins, what that strategy looks like, let us know, we do have Pinterest management packages, and we are helping our clients with that creative process, but also more the time management process. If you’re using the right tools you can pin from anywhere from 25 times per week up to 200 times per week, if you’re utilizing the right tools, so… And that’s a mixture of organic content, pulling from your blog post, from your social media post, and then that’s also that repining, pulling from people that you know, and trust, that are like-hearted, and like-minded to your business, and being able to pin their pins to your boards as well.

If you need help, head on over to socialspeaknetwork.com today, schedule a free 30-minute consultation, let’s get you pinning correctly today. Thank you so much, have a great day.