Are your videos visually engaging? Utilize the power of video marketing by showing your audience what you are talking about. In other words, do not just tell them. Play on the power of visuals. Video marketing can be incredibly powerful because it allows you to engage and persuade your audience directly. Make sure that your video illustrates the benefits of your product or service. Demonstrate how your product works and why your audience should care.
Does your video tell a story? Make sure your video has a beginning, middle, and an end. In this sense, your video should be formatted like a good story. Good stories make us think and feel. But most importantly, they make us remember. The beginning of your video should establish who you are as a company and as a brand; this would be equivalent to establishing characters in a novel. The middle of your video should explain the product or service and give your audience a call to action; this is similar to the climax or problem in a novel. The end of your video must leave the audience with a reason to interact with your brand.
Is it clear who your video is targeting? Play to your audience. Think about where your video will be displayed. Your video should be targeted to the audience you want to communicate with and in turn, the audience that will be interested in watching video content. The tone of your video should align with the personality of your company. Give your audience a strong sense of who you are through your video.
Is your video interesting? Keep it simple and clear so that your audience views the entire video. You would not want to loose them half way through!
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