When given a chance to choose a type of content, most people would choose video. After all, they’re more engaging and easy to grasp. This is why more and more businesses are investing in video content.
But let’s face it. Creating videos can be time-consuming. From research to prep to production and distribution, you’ll need to dedicate a lot of time and resources to the process. Worse, some videos don’t get the attention they deserve.
But why let all those videos gather dust when you can get more mileage from them? This is where repurposing comes in.
Repurposing content not only helps you save time but also captures the attention of a wider audience than if you were to present the information in a single format.
Here are five clever ways to repurpose your video content.
Share the video on different social media platforms
From Instagram to Tiktok and Youtube, there are a variety of platforms where you can upload bite-sized video content.
The maximum length for IG Reels is 15 to 30 seconds, while Youtube shorts can be 60 seconds. Now, Tiktok allows users to upload videos that are 3 minutes long. That means you can add more of that valuable content to your video.
This gives you plenty of opportunities to repurpose your videos, use them to fill up your content calendar, and reach a wider audience.
Create short video snippets
Creating short, bite-sized videos can be used as a teaser. Think of them as video trailers for your content. They can capture your audience’s attention and pique their interest before you even publish the whole video.
For best results, focus on the most exciting parts of the video. Don’t forget to include a link to let people know where they can find the rest of the video.
Write a blog post
Of course, you can always publish an embedded video on your blog. But if you do, you won’t be able to maximize your video’s SEO potential. To do that, we highly recommend that you transcribe the video into text.
Believe it or not, one solid blog article can drive traffic to your site for years. Don’t worry. You don’t need to transcribe it manually. There are lots of software out there that provides you with a transcription of the video.
Turn video into a podcast episode
If you’ve thought of starting a podcast but can’t find the time to start, this would be the perfect opportunity to do so. In fact, you can easily convert your videos into an audio file. Now, all you have to do is to add an intro and outro, and your podcast is ready to go.
Turning your video into a podcast is one of the best ways to get your content in front of a wider audience without much extra work.
Turn it into a lead magnet
Are you looking to generate more leads for your business? Then why not turn your video into a lead magnet?
If you’ve just conducted a webinar, then you shouldn’t let it go to waste. It’s valuable, informative, and something most people can’t say no to. Plus, it can help you capture leads, and who knows… it may even help you convert visitors into paying clients.
Create a pop-up on your website and let visitors know they’ll get access to the webinar in exchange for their email address. Well, if you ask me, that would be a no-brainer. I’d hand in my email address, no questions asked.