Caitlin McDonald https://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.png Caitlin McDonald2017-04-10 09:11:182018-04-07 20:46:25Search Engine Optimization For Your Blog
This post about SEO is focused specifically on aspects of your blog that you can easily adjust to help optimize it’s presence.
Below are 5 tips to increase your blog search engine optimization.
Tip 1: Use Header Tags
Breaking up content and using header tags helps search engines (read Google) understand what content is important and the flow of your blog post.
How to create a header tag:
WordPress/Squarespace/most other content management systems: highlight text >> in Style drop down (typically the default is Normal or Paragraph) choose H1, H2, H3, or H4 tag. Best practices is to have one H1 tag per page, 1-2 H2 tags, and then for smaller sections have h3-h4 tags.
If you view the html or page source of your blog, these are noted by <h1> </h1>, <h2> </h2>, etc.
Tip 2: Media in your posts
Upload at least 1-2 images in each blog post and be sure to add an Alt Tag to the image.
How to: In WordPress when you upload a media file, there are text boxes for Title, Description, and Alt tag. We recommend copying and pasting the blog title as the alt tag of an image in your blog.
If you want to go above and beyond, insert an audio or video file into your blog post. Diverse media often works well to make your blog post rank higher than others on the same topic.
Tip 3: Internal Linking
We all know that inbound links to your content from 3rd party websites is useful for SEO, but so are internal links. Basically, these are just links between topics you’ve written about previously on your blog or links to services pages, landing pages, or promotions on your site.
Links like these help search engines to better see within your content what pages are more meaningful.
How to: I recommend making a list of the keywords you want to emphasize on your site and the landing page for these keywords (this can be another blog post). The first time this keyword appears in your blog, simply link it to the existing content. Do this for 3-5 keywords within your blog.
There are also plugins to help streamline this process. With these plugins, you’ll need to identify the keyword phrase, what page you can to link to, how many links should be added to each piece of content, and if the plugin should automatically add links to pages or just posts. These plugins can be incredibly useful, especially if you are writing frequently!
Tip 4: Alternate between different lengths of posts
Recent research showed that posts 350-500 words often received the most comments and shares whereas posts 1500 words long ranked the highest in Google. Our frame of thought is to vary the lengths of your blog posts so some are more apt to be “shareable” and others are meant to rank higher on search engines.
How to: If you’ve always only written shorter posts, combine them to form longer ones! We don’t recommend deleting the old post, but write a new message saying you’ve updated the post to include more information and link to the new blog post. When you combine the posts be sure to separate the different original blogs with H2 tags and the subtopics within these with H3/H4 tags.
Tip 5: Share your post!
Though Google doesn’t necessarily count every share to a social media or social news site (Reddit, StumbleUpon, etc) site as a backlink, however, these provide another opportunity for your target market to find your site online!
How to: You can either manually post each blog to these sites or you can use a variety of tools to make the process easier. We often use a combination of sharing directly to the network or website, using automation tools like OnlyWire, Zapier and IFTTT, and plugins through WordPress that link to our accounts.
What other tips do you have to make sure your blog post is SEO friendly?
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