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Why Your Business Isn’t Getting Enough Calls (And What Could Be Causing It)

Why Your Business Isn't Getting Enough Calls (And What Could Be Causing It)

Every business owner has experienced a slow week. The phone isn’t ringing as often. Your inbox is quieter than usual. Fewer people are filling out your contact form.

After a while, it’s easy to start asking yourself questions.

Is business slowing down?
Is my marketing not working?
Should I spend more on advertising?
Am I doing something wrong?

If you’ve ever felt this way, you’re not alone.

The good news is that a quiet phone doesn’t always mean people don’t need your products or services. In many cases, potential customers are still looking for businesses like yours. The challenge is that somewhere between searching online and making a phone call, something is causing them to stop.

Let’s look at some of the most common reasons your business may not be getting enough calls, and what you can do about them.

Reason #1: People Don’t Know Your Business Exists

It may sound obvious, but customers can’t contact your business if they don’t know it exists.

Today, people have more ways than ever to find local businesses. They might search on Google, browse Google Maps, ask an AI tool for recommendations, look through social media, or ask friends and family for referrals.

If your business isn’t showing up where your customers are looking, you’re missing opportunities before the conversation even begins.

This doesn’t necessarily mean you need to spend thousands of dollars on advertising. Sometimes, improving your online visibility is enough to help more people discover your business.

Keeping your Google Business Profile updated, maintaining your website, and ensuring your business information is accurate across platforms can all make it easier for customers to find you.

But getting found is only the first step.

Reason #2: Customers Find You… But They Don’t Feel Confident Enough to Call

Imagine you’re looking for a contractor to renovate your kitchen. You find two businesses that offer the same service.

One has recent reviews, updated photos, a professional website, and clear contact information. The other has only a few reviews, outdated information, and a website that hasn’t been updated in years.

Which one would you feel more comfortable calling?

Most people choose the business that gives them more confidence. Your customers do the same thing.

Before they contact you, they’re looking for reassurance that your business is legitimate, professional, and capable of solving their problem.

They often look at:

  • Customer reviews
  • Photos
  • Your website
  • Business information
  • Recent online activity

They’re not trying to make things difficult. They’re simply trying to reduce the risk of making the wrong decision. The more confidence your online presence creates, the more likely people are to take the next step.

Reason #3: Your Website Creates More Questions Than Answers

Think of your website as a conversation with a potential customer. When someone lands on your homepage, they want quick answers. Can this business help me?

What services do they offer?
Where are they located?
How do I contact them?

If visitors have to search for basic information, they may decide it’s easier to move on to another business. This doesn’t mean your website needs to be flashy or filled with complicated features. In fact, simple often works better.

A clear message, easy navigation, updated information, and obvious contact details can make a big difference. Your website shouldn’t leave people wondering what to do next. It should guide them toward taking action.

Reason #4: You’re Making It Hard for People to Contact You

Sometimes the problem isn’t your marketing. Sometimes it’s friction.

Imagine a customer is finally ready to call your business. They visit your website but can’t immediately find your phone number.

  • The contact form asks for too much information.
  • Your business hours aren’t listed.
  • Or they send a message and don’t hear back for several days.

Each of these may seem like a small issue on its own. Together, they create frustration.

When customers have several businesses to choose from, convenience matters. The easier you make it for people to contact you, the more likely they are to do it.

Take a few minutes to look at your business from a customer’s perspective.

  • Is your phone number easy to find?
  • Can someone request a quote in just a few clicks?
  • Is it clear what the next step should be?

Sometimes removing a little friction is all it takes to increase inquiries.

Reason #5: Your Marketing Isn’t Reaching the Right People

Getting attention isn’t always the same as attracting customers.

You might have people visiting your website, liking your social media posts, or seeing your business online, but if they’re not the right audience, those numbers won’t lead to more calls. This often happens when businesses try to speak to everyone.

The more general your message becomes, the harder it is for potential customers to see that you’re the right fit for their needs.

Instead of focusing on reaching as many people as possible, focus on reaching the right people. Think about the problems your ideal customers are trying to solve. Does your website clearly explain how you can help? Does your content answer their questions? Does your marketing speak directly to the people you want to work with?

The goal isn’t simply to get more traffic. The goal is to attract people who are ready to become customers.

Before You Assume You Need More Marketing

When business slows down, many owners immediately think they need to spend more money on marketing. Sometimes that’s true. 

But often, the problem isn’t that you need more marketing. It’s that something in your customer journey needs attention.

Maybe customers can’t find your business. Maybe they don’t feel confident enough to contact you. Maybe your website isn’t answering their questions. Or maybe you’re making it harder than necessary for people to reach you.

Before investing in new marketing strategies, take time to understand where potential customers might be dropping off.

Finding the real problem makes it much easier to find the right solution.

Every Missed Call Has a Story

A quiet phone doesn’t automatically mean your business is failing. It also doesn’t mean customers no longer need what you offer.

More often than not, it means something is getting in the way between the moment someone discovers your business and the moment they decide to contact you. The good news is that many of these barriers are small and fixable.

Updating your business information, improving your website, collecting more customer reviews, simplifying your contact process, or refining your marketing message can all make it easier for customers to take the next step.

Small improvements may not seem like much on their own, but together they can have a meaningful impact on your business.

At Social Speak Network, we help small businesses identify what’s preventing potential customers from reaching out. Whether you need help improving your website, strengthening your online presence, or creating a marketing strategy that attracts the right customers, we’re here to help.

If your business isn’t getting the calls you’d like, let’s talk. Contact us today for a free consultation, and together we’ll find the opportunities that can help turn more visitors into customers.

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Why Your Google Business Profile Might Be Your Most Overlooked Marketing Tool

Why Your Google Business Profile Might Be Your Most Overlooked Marketing Tool

Imagine someone in your area needs the exact service you offer. They pull out their phone and search for a “roofing company near me,” “best coffee shop,” or “salon near me.” Within seconds, Google shows them a list of local businesses.

Before they visit a website or make a phone call, they do something almost everyone does: they start looking at the Google Business Profiles. They read reviews. They check photos. They look at business hours. They compare ratings. They see how recently the business has posted updates.

In many cases, they’ve already formed a first impression before they ever visit your website. That’s why your Google Business Profile is more than just an online listing. It may be one of the most valuable and most overlooked marketing tools your business has.

Your Google Business Profile Is Often Your First Impression

Many business owners spend time updating their website or posting on social media. Those things are important. But when someone is actively looking for a local business, your Google Business Profile is often the first thing they see. Think of it as your digital storefront.

Just as you wouldn’t want customers walking into a messy or outdated store, you don’t want them finding outdated information, old photos, or unanswered reviews online.

Your profile helps people answer a few important questions right away:

  • Is this business still open?
  • Does it offer the service I need?
  • Can I trust this company?
  • How do I contact them?

When people can quickly find those answers, they’re much more likely to take the next step.

It Helps Customers Find You

Most people don’t scroll through pages of search results. They usually contact one of the businesses they see first.

A complete and well-maintained Google Business Profile gives your business a better chance of appearing when local customers are searching for products or services like yours.

It also makes it easier for people to find important information without having to visit multiple websites. They can see your phone number, business hours, address, website, and services all in one place.

The easier you make it for people to find your business, the easier it is for them to become customers.

Reviews Help Build Trust

Think about the last time you tried a new restaurant or hired a local contractor. There’s a good chance you looked at the reviews first. Your customers do exactly the same thing.

Positive reviews help people feel more confident about choosing your business. They provide reassurance that other customers had a good experience. But reviews aren’t just about collecting five-star ratings.

Responding to reviews shows that you’re paying attention and that you care about your customers. A simple thank-you or a thoughtful response to a concern can leave a positive impression on someone reading those reviews for the first time. Over time, these small interactions help build trust.

Photos Tell Customers What to Expect

People like to know who they’re doing business with. Photos help bring your business to life.

Depending on your business, you might share:

  • Your storefront
  • Your team
  • Finished projects
  • Products
  • Before-and-after photos
  • Behind-the-scenes moments

These images help customers picture what it’s like to work with you. They also show that your business is active and professional.

You don’t need expensive photography. Clear, recent, high-quality photos taken with your phone are often enough to make a positive impression.

Small Details Can Make a Big Difference

One of the easiest ways to lose a potential customer is through outdated information. Imagine someone drives to your location only to discover you’re closed because your business hours haven’t been updated. Or they call an old phone number that no longer works. These small details can quickly create frustration and cause customers to move on to another business.

Take a few minutes every so often to review your profile. Make sure your:

  • business hours are correct
  • contact information is current
  • website link works
  • services are up to date
  • business description reflects what you do today

These simple updates help customers feel confident that your business is active and reliable.

Your Google Business Profile Works Together With the Rest of Your Marketing

Your Google Business Profile doesn’t replace your website or your social media. Instead, it supports them.

A customer might first discover your business through a Google search. Then they may visit your website to learn more, browse your social media to see recent updates, and read customer reviews before reaching out.

Each of these touchpoints helps reinforce the next. When your online presence feels consistent, customers feel more confident choosing your business. That’s why it’s important to think of your Google Business Profile as part of your overall online presence, not just another task on your to-do list.

A Few Simple Ways to Improve Your Profile

The good news is that you don’t have to spend hours making improvements.

Start with a few simple updates:

  • Check that your contact information is accurate.
  • Upload a few recent photos.
  • Ask satisfied customers to leave a review.
  • Respond to reviews when you can.
  • Keep your business hours updated.
  • Add your services so customers know exactly what you offer.
  • Share occasional updates to show that your business is active.

You don’t have to do everything at once. Even small improvements can help your profile work harder for your business.

Don’t Overlook One of Your Hardest-Working Marketing Tools

Your Google Business Profile is working even when you’re not. People are finding your business, reading reviews, comparing their options, and deciding whether to contact you, all before you’ve had the chance to speak with them.

That’s why it’s worth taking the time to keep your profile complete, accurate, and up to date.

The goal isn’t to have a perfect profile. It’s to make it easy for local customers to find you, trust you, and take the next step.

At Social Speak, we help small businesses improve their online presence so they can attract more local customers with confidence. Whether you need help optimizing your Google Business Profile, improving your website, or staying active on social media, we’re here to help.

Book a free consultation today, and let’s make sure your business stands out where your customers are already looking.

 

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How Local Customers Choose a Business (And What You Can Do to Stand Out)

How Local Customers Choose a Business (And What You Can Do to Stand Out)

Imagine your water heater breaks, your AC stops working in the middle of summer, or you’re searching for a nice restaurant for dinner. What’s the first thing you do?

For most people, the answer is simple. They grab their phone and start searching online. Within just a few minutes, they’ll look at several businesses, compare their options, and decide who to contact. 

In many cases, they won’t look at every business available. They’ll narrow down their choices quickly based on what they see online. Every search, review, social media post, and website visit helps them feel confident they’re making the right choice. 

If your business doesn’t make a good first impression during that short window, you could lose potential customers before they ever pick up the phone.

The good news is that understanding how people make these decisions can help you improve your online presence and stand out from the competition. You don’t need to have the biggest marketing budget. You simply need to make it easy for customers to trust and choose your business.

Let’s take a closer look at how local customers make their decisions and what you can do to help your business get noticed.

Step 1: Customers Start with a Quick Search

When people need a local product or service, they want answers quickly. Instead of driving around town or flipping through a phone book, they turn to the internet.

They might use:

  • Google Search
  • Google Maps
  • AI tools 
  • Recommendations from friends or social media

Most people turn to Google or AI for help with everyday decisions.  Some might ask, “Who is the best local roofer?” or “Can you recommend a family-friendly restaurant nearby?” 

They’re not looking for the perfect business. They’re simply trying to find one that seems capable, trustworthy, and convenient. 

This is why your online presence matters. If your business information is incomplete or outdated, customers may move on to another option without giving you a second thought.

Keeping your Google Business Profile updated, making sure your contact information is accurate, and clearly listing your services can help customers find your business more easily. Having a professional website and active online presence also increases the chances that your business appears wherever people are searching.

Step 2: They Compare Their Options

Finding your business is only the beginning. At this stage, they’re trying to reduce risk. After all, nobody wants to hire the wrong contractor, choose a disappointing restaurant, or trust an unreliable service provider. So they compare several options before making a decision. 

Interestingly, price isn’t always the first thing they look at. Without even realizing it, they’re asking themselves one important question: “Does this business look trustworthy?”

They’ll often compare things like:

  • Star ratings
  • Customer reviews
  • Business hours
  • Distance from their location
  • Services offered

Even small things can influence a decision. Reviews matter because they provide real experiences from other customers. Photos help people understand what to expect. Updated business information indicates that the company is active and pays close attention to detail. 

The good news is that you don’t need hundreds of five-star reviews or expensive professional photography to make a positive impression. Encouraging satisfied customers to leave reviews, adding high-quality photos, and keeping your business details up to date can help you stand out when customers are weighing their options. 

Step 3: They Dig a Little Deeper

Once your business makes the shortlist, customers often want to learn more. They may visit your website, read additional reviews, browse your social media pages, or look for recent updates.

At this point, they’re trying to answer a different question: “Can I picture myself working with this business?” 

Customers want reassurance that you’re professional, reliable, and easy to work with. They’re looking for signs that your business is legitimate, active, and that customers had a positive experience. 

A family choosing a restaurant might watch TikTok videos to see what the food looks like and hear what other diners have to say. Someone looking for a local contractor may browse Facebook to see completed projects and customer comments. A person searching for a salon might check Instagram to view recent work. 

If your website is outdated or difficult to navigate, customers may wonder if your business is still active. If your social media hasn’t been updated in years, they may question whether you’re still operating. 

You don’t need to post every day or chase the latest trends. Simply showing that your business is active and engaged can make a positive impression. 

Step 4: Trust Makes the Difference

By now, customers have gathered quite a bit of information about your business. Now they’re asking one final question: “Can I trust this business?”

Many business owners assume that customers always choose the lowest price. In reality, people often choose the business they can trust. 

Think about your own buying decisions. If two businesses offer similar services, you’re more likely to choose the one with better reviews, clearer communication, and a stronger reputation.

Trust is built through many small details, including:

  • Positive customer reviews
  • Fast responses to questions
  • Professional photos
  • Clear descriptions of your services
  • Honest communication
  • Recent activity online

One of the simplest ways to build trust is by responding to reviews and customer questions. Thanking customers for their feedback or addressing concerns professionally shows that you care about the people you serve. 

People also appreciate seeing the people behind the business. Sharing photos of your team, highlighting community involvement, or posting updates about your work can help customers feel more connected to your company.

Trust isn’t built overnight, but consistent effort can make a lasting impression.

Step 5: They Make a Decision

Eventually, customers are ready to take the next step. 

They’ve compared businesses, done their research, and found a company they trust. Now they want the process to be simple.

They should be able to:

  • Call your business
  • Get directions
  • Request a quote
  • Book an appointment
  • Send a message

If they can’t quickly find what they need, they may move on to another business. This is one of the easiest areas for business owners to improve.

Make sure your phone number is easy to find, include clear calls to action, simplify contact forms, and check that your website works well on mobile devices.

Remember, convenience is part of good customer service. The easier you make it for people to contact you, the more likely they are to say yes. 

It’s Not About Being Everywhere

Many small business owners feel pressure to be active on every social media platform, post new content every day, and keep up with the latest marketing trends. Fortunately, that’s not the case. 

People aren’t expecting your business to be perfect. They’re simply collecting enough evidence to feel comfortable choosing you. 

They want to see:

  • Accurate business information
  • Good reviews
  • A professional online presence
  • Recent activity
  • Easy ways to get in touch

Keep your business information updated. Maintain your website. Share occasional updates on social media. Make it easy for customers to contact you. 

Small, consistent efforts often make a bigger impact than trying to do everything at once.

Make It Easy to Say Yes

Every day, local customers are searching for businesses they can trust. They’re comparing options and looking for evidence that a business can solve their problem, deliver a good experience, and make the process easy. 

By understanding how customers make these decisions, you can improve your online presence and remove barriers that might keep them from reaching out.

The good news is that many of these improvements are simple. Keeping your Google Business Profile updated, collecting customer reviews, maintaining an easy-to-use website, and staying active online can help your business stand out from the competition.

At Social Speak Network, we help local businesses build a stronger online presence so they can connect with more customers and grow with confidence.

Whether you need help with your website, local SEO, or social media content, we’re here to help.

Contact us today for a free consultation, and let’s make it easier for local customers to find and choose your business.

 

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How Local SEO Can Help Small Businesses Attract More Local Customers

How Local SEO Can Help Small Businesses Attract More Local Customers

Running a great business is important. But today, being good at what you do is no longer enough on its own.

Most customers now search online before choosing where to eat, who to hire, or which business to contact. Whether someone needs a plumber, a salon, a dentist, a repair shop, or a local restaurant, their first step is usually to do a quick Google search.

They search for “coffee shop near me”, “best roofer in Denver”, “family dentist in Florida”. And within seconds, they’re already comparing businesses. That means if your business isn’t showing up in local search results, you’re likely missing opportunities, even if your service is better than your competitors’.

This is where local SEO becomes powerful.

Local SEO helps your business appear in front of nearby customers who are already searching for the services you offer. It increases your visibility online, builds trust, and helps more people discover your business when they’re ready to take action.

Let’s break down how it works and why it matters for small businesses.

 

What Is Local SEO?

Local SEO, or local search engine optimization, is the process of improving your online presence so your business appears in local search results.

These are the results people see when they search for businesses or services in a specific area.

For example:

  • “hair salon in Philadelphia”
  • “mobile mechanic near me”
  • “best pizza in New  York”

When someone searches locally, Google tries to show the most relevant businesses nearby. This often includes:

  • Google Maps listings
  • Google Business Profiles
  • websites optimized for local searches

The goal of local SEO is simple: help nearby customers find your business more easily. Unlike traditional advertising, local SEO focuses on reaching people who are already looking for what you offer. That’s what makes it so valuable.

 

Why Local SEO Matters for Small Businesses

Consumer behavior has changed significantly over the years. Before visiting a business, people often search online, read reviews, compare ratings, and look at directions and business hours.

In many cases, customers make decisions before they ever contact you. That means your online presence now plays a major role in whether someone chooses your business or someone else’s.

For small businesses, local SEO is especially important because it helps level the playing field. You don’t need the largest budget or the biggest brand name to appear in local search results. Google prioritizes businesses that are relevant, trustworthy, and close to the person searching.

This gives smaller local businesses a real opportunity to compete and attract customers in their area.

 

How Local SEO Helps You Get More Customers

Local SEO does more than improve rankings. It helps connect your business with people actively seeking your services. Here’s how that translates into real business growth.

It Helps Customers Find You When They Need You

One of the biggest advantages of local SEO is its ability to address search intent. People searching for local businesses are often ready to take action. They’re not casually browsing; they usually need a solution now or very soon.

Someone searching for “emergency electrician near me” or “coffee shop open now” is much closer to becoming a customer than someone randomly scrolling social media.

Local SEO helps your business appear during high-intent moments, increasing the chances of getting calls, visits, and inquiries.

It Builds Trust and Credibility

Visibility alone isn’t enough. People also want reassurance that your business is trustworthy. This is why your online presence matters so much.

When customers see:

  • positive reviews
  • updated business information
  • real photos
  • active profiles
  • a professional website

…it creates confidence.

On the other hand, incomplete listings, outdated information, or a lack of reviews can make people hesitate.

A strong local SEO presence helps your business look more established, credible, and reliable, especially to first-time customers who are still deciding who to trust.

It Increases Calls, Website Visits, and Directions

One of the best things about local SEO is that it encourages direct action.

Your Google Business Profile allows customers to:

  • Call your business directly
  • Visit your website
  • Get directions
  • Read reviews
  • Browse photos
  • Ask questions

That means local SEO doesn’t just improve visibility… It creates opportunities for real customer interactions.

For many small businesses, even a slight increase in visibility can lead to more phone calls, appointments, walk-ins, and inquiries.

It Helps Small Businesses Compete Locally

Many business owners assume they can’t compete with larger companies online.

But local SEO works differently.

Google doesn’t only prioritize large brands. It also looks at location relevance, business activity, reviews, and overall trustworthiness.

This means a well-optimized local business can often outrank larger competitors in local searches.

For example, a local repair shop with strong reviews and an optimized Google Business Profile may appear above a national chain in Maps results. That’s a huge advantage for small businesses focused on serving a local community.

 

The Key Elements of Strong Local SEO

Local SEO can become technical, but the fundamentals are actually straightforward. A few core areas make the biggest difference.

Google Business Profile Optimization

Your Google Business Profile is one of the most important parts of local SEO.

It should include:

  • accurate business information
  • correct categories
  • updated hours
  • services
  • photos
  • contact details

An active and complete profile helps Google better understand your business and improves your chances of appearing in local results.

Reviews and Reputation

Reviews are a major trust factor for both customers and Google. Businesses with strong reviews often receive more clicks, more calls, and gain potential customers’ trust faster.

Encouraging happy customers to leave reviews and responding professionally to reviews can significantly strengthen your local presence.

Local Website Optimization

Your website also plays a role in local SEO. This includes:

  • mentioning your service areas
  • using local keywords naturally
  • creating location-specific pages
  • ensuring your site works well on mobile devices

Google wants to connect users with businesses that are relevant to their location and easy to access online.

Consistent Business Information

Your business name, address, and phone number should remain consistent across all online platforms. Even small inconsistencies can confuse search engines and weaken your local visibility. Consistency helps reinforce trust and legitimacy.

 

Local SEO Is a Long-Term Investment

One important thing to understand is that local SEO is not an overnight strategy.

Results typically build over time through consistency and optimization. But unlike short-term advertising, local SEO compounds over time. The work you put in today can continue to help your business for months and even years later.

Businesses that consistently improve their local presence often build stronger visibility, greater trust, and a steadier customer flow over time.

 

Make It Easier for Local Customers to Find You

A great business still needs visibility to grow. Local SEO helps bridge the gap between the services you offer and the customers already searching for them online. It helps your business become easier to discover, easier to trust, and easier to contact. And for small businesses, that visibility can make a significant difference.

If you want to improve your local visibility and attract more customers through Google search and Maps, Social Speak Network can help. We’ll work with you to build a local SEO strategy that helps your business get found by the people who matter most: your local customers.

Schedule a free consultation with us, and let’s discuss how local SEO can support your business growth. 

 

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Year-End Digital Marketing Audit: 5 Steps to Set Yourself Up for Success in 2025

Year-End Digital Marketing Audit: 5 Steps to Set Yourself Up for Success in 2025

Did you know businesses that document their marketing strategy are 313% more likely to report success?

As 2024 comes to a close, it’s the perfect time not just to celebrate your wins, but also take a good look at what worked and what didn’t in your digital marketing. Think of it like a yearly check-up for your business, but instead of the doctor’s office, we’re looking at your website, social media, and everything in between!

By doing a digital marketing audit, you can find hidden opportunities, make smarter decisions, and get way better results from your marketing efforts.

Ready to dive in? Here’s your 5-step guide to a powerful year-end digital marketing audit. 

Step 1: Analyze Your 2024 Goals and Performance

Start by reviewing the goals you set at the beginning of 2024. Did you want more people to visit your website? Did you want to get more leads or make more sales? 

Now is the time to check if you hit those targets!

  • Did your website traffic go up?
  • How many new followers did you get on social media?
  • Did your paid ads bring in new customers?
  • Which campaigns delivered the best results?

By looking at these numbers, you can see what worked well and where you might need to make some changes. For example, if your Instagram grew a lot but your website traffic stayed the same, you may need to add more links to your website in your Instagram posts.

Create a simple report that summarizes your key numbers. This will help you see the big picture and spot areas where you really shined!

Step 2: Evaluate Your Content Strategy

Content is king! But not all content is created equal. It’s time to look closely at what worked and what didn’t in 2024.

Conduct a Content Audit

List down all the content you created this year (blog posts, videos, social media updates, etc.). 

For each piece of content, identify how it performed. Did it get a lot of views, shares, and engagement? Did it achieve its goal? (e.g., drive traffic to your website, generate leads, educate your audience)

Identify Top-Performing Content

Identify your best-performing content. What made it successful? Can you replicate those elements in future content?

Content Gaps 

Are there any types of content you haven’t explored? Maybe you need more videos, infographics, or in-depth guides?

Content Repurposing

Turn a high-performing blog post into an infographic, a series of social media posts, or a video. 

For instance, if your blog post on ‘5 Tips for Better Work-Life Balance’ received high traffic and engagement, you could repurpose it into an infographic, a podcast episode, or a social media carousel to continue reaching your audience in new formats. Repurposing content saves time and maximizes value.

Step 3: Audit Your Social Media Presence

Social media is often where customers first interact with your brand. A comprehensive review ensures your platforms stay relevant and impactful.

Platform Performance

Think of each social media platform as its own unique world. What works on Instagram might not fly on LinkedIn. You need to understand how each platform performs for your business to get the most out of your efforts.

For example, Instagram might see higher engagement during weekends, while LinkedIn posts might perform better mid-week. Use platform-specific insights to adjust your posting schedule for maximum impact.

Content Effectiveness

Creating great content is essential, but it’s only half the battle. You also need to ensure you’re posting the right content at the right time.

Take a look back at the content you’ve posted this year. Ask yourself these questions:

  • Are you posting regularly? 
  • What types of content performed best (images, videos, text posts, Stories)?
  • Which topics resonated most with your audience?
  • Did your content achieve its goals (e.g., drive traffic, generate leads, increase brand awareness)?

Step 4: Review Paid Advertising Efforts

Paid advertising can be a great way to reach new customers, but it’s important to ensure you’re getting a good return on your investment. 

Campaign Goals

Start by revisiting the goals you set for your ad campaigns. What were you trying to achieve? Was it website traffic, leads, or sales?  

Next, dive into the key metrics. 

  • Ad Spend: How much did you spend on your ads?
  • Cost-per-click (CPC): How much did you pay for each click on your ad?
  • Conversions: How many people took the desired action (e.g., made a purchase, filled out a form)?
  • Return on Investment (ROI): Are you making more money from your ads than you’re spending?

Analyze ROI and determine which strategies to scale. Eliminate ad spend on underperforming campaigns and reallocate to high-impact efforts.

Step 5: Refresh Your Website and SEO

Your website is your online home base. Make sure it’s optimized to attract visitors and convert them into customers.

Begin by analyzing your website traffic: 

  • How many people are visiting your website?
  • Where are they coming from?
  • Which pages are they visiting most?

Next, evaluate your SEO performance: 

  • Keyword Rankings: Where do you rank in search results for important keywords?
  • Backlinks: How many other websites are linking to yours?
  • Technical SEO: Is your website technically sound (fast loading speed, mobile-friendly, easy for search engines to crawl)?

Identify 3-5 underperforming pages on your website and give them a refresh. Optimize them with relevant keywords, improve the content, and add visuals.

Bonus Step: Create an Action Plan for 2025

The insights you gain from your audit are only valuable if you act on them. Create a detailed action plan for 2025 with specific, measurable goals.

Example Goals:

  • Increase blog traffic by 30% by publishing two articles per month.
  • Double Instagram engagement by focusing on video content.
  • Launch a targeted email campaign to improve customer retention.

Pro Tip: Break your goals into quarterly objectives to make them manageable and trackable.

Your Roadmap to a Successful 2025!

Congratulations! You’ve just taken a major step towards a successful 2025. By reflecting on your successes and addressing areas for growth, you’re well on your way to more engagement, leads, and conversions.

Remember, a digital marketing audit isn’t a one-time event. It’s an ongoing process of continuous improvement.

Need help auditing your digital marketing strategy or creating a powerful plan for 2025? Let’s work together to ensure your marketing efforts are aligned for maximum growth. Schedule a free consultation with us today!

Year-End Digital Marketing Audit 5 Steps to Set Yourself Up for Success in 2025

Year-End Digital Marketing Audit: 5 Steps to Set Yourself Up for Success in 2025Year-End Digital Marketing Audit: 5 Steps to Set Yourself Up for Success in 2025

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The Importance of Local SEO for Home Care Agencies: How to Get Found in Your Area

The Importance of Local SEO for Home Care Agencies: How to Get Found in Your Area

Did you know that over 80% of people search online for local services? This means that if someone needs help caring for their aging parent, the first place they turn to is often Google. 

Now the question is… Will your agency be one of the first they see when they type “home care agencies in [your city]” or “senior care near me” into Google?

That’s where local SEO comes in. 

With the right strategy, local SEO ensures your agency is front and center when those searches happen.

In this article, we’ll guide you through the essentials of local SEO for home care agencies. We’ll cover why it’s so important and provide actionable steps to help your agency get found online.

Why Local SEO Matters for Home Care Agencies

Increased Visibility in Local Search Results

When someone searches for home care services, they are likely looking for nearby businesses.

Local SEO increases your chances of appearing at the top of Google’s search results. This is where most people click first, putting you right in front of potential clients. This visibility is critical to attracting more inquiries and, ultimately, more clients.

Targeted Reach

Local SEO isn’t just about driving more traffic to your website. Instead, it’s about getting qualified leads. When you optimize your online presence for local search, you’re speaking directly to people who are actively looking for home care services. They are ready to decide right now, making them highly valuable leads.

Become a Trusted Name in Your Community

A solid local SEO presence, with consistent information across the web and positive reviews, builds trust and credibility. It’s like having a digital word-of-mouth referral!

Families want to feel confident in their choice of care, and a professional online presence reassures them that your agency is reliable and reputable.

Maximize Your Marketing Budget

Local SEO can be a more cost-effective way to reach your ideal clients than traditional advertising. By targeting potential clients who are already searching for services like yours, you’re investing in a strategy that delivers high ROI over time.

Tips for Getting Started with Local SEO

1. Claim and Optimize Your Google My Business Profile

Google My Business (GMB) is one of the most powerful tools for local SEO. Claiming and optimizing your GMB profile ensures your agency appears on Google Maps and in local search results. 

A well-optimized GMB profile helps you rank higher in local search results and appear prominently on Google Maps, making it easier for people to find you. 

Here’s how to optimize your GMB listing: 

a. Claim and Verify: If you haven’t already, claim your GMB listing. Fill out every section of your profile. Enter your address, phone number, hours of operation, and a detailed description of your agency. Ensure all information is accurate and up-to-date.

b. Highlight Your Services: Use GMB’s service attributes to showcase the specific types of services you provide, such as Alzheimer’s care, dementia care, or post-surgery care. Highlight what makes your agency unique.

c. High-Quality Photos: Upload high-quality photos of your caregivers, your office, and happy clients (with their permission, of course!).

d. Showcase Customer Reviews: Encourage happy clients to leave reviews on your GMB profile. Respond to all reviews to show you’re engaged and care about feedback.

2. Conduct Local Keyword Research

To reach the right audience, you need to speak their language—literally. That means understanding the keywords your potential clients use to find services like yours. Think “home care agencies in [your city],” “senior in-home care [your county],” or “elder care services near me.” 

Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with high search volume. Look for terms that align with your services and target location.

Incorporating these keywords naturally into your website copy, blog posts, and GMB profile helps search engines match your agency with local searches.

3. Optimize Your Website for Local Search

Your website plays a crucial role in local SEO. Here’s how to ensure it’s helping, not hurting, your visibility: 

  • Mobile-Friendliness: Most local searches are done on smartphones. If your site isn’t mobile-friendly, you could lose potential clients before they learn about your services.
  • Consistent NAP Information: Ensure your business name, address, and phone number are consistent across your website and all online directories. Inconsistencies confuse search engines and can hurt your rankings.
  • Location Pages: If you serve multiple cities, create dedicated pages for each location. Include local keywords, testimonials from clients in that area, and information about services tailored to that community.
  • Keyword Placement: Strategically use local keywords in page titles, headings, meta descriptions, and image alt text. Avoid keyword stuffing—focus on making the content natural and informative for readers.

4. Build Local Citations and Backlinks

Citations and backlinks signal to Google that your business is trustworthy and relevant in your area.

  • Citations: List your business in online directories like Yelp, HomeAdvisor, and the Better Business Bureau. Ensure your NAP information is consistent across all platforms.
  • Backlinks: Reach out to local organizations, healthcare providers, or community blogs for partnerships that can lead to backlinks. For example, you could sponsor a local event or write a guest post for a local news site.

5. Create Location-Specific Content

Content is key to showing both search engines and users that you’re deeply connected to your community. Write articles addressing common questions about home care services while naturally incorporating local keywords.

Here are some content ideas you can use for your home care agency:

  • “How to Choose a Home Care Agency in [City Name]”
  • “5 Signs Your Loved One May Need Home Care in [Neighborhood]”
  • “Senior-Friendly Activities and Resources in [Your Region]”
  • “What Families in [City Name] Should Know About Home Care Costs.”

Final Thoughts

Local SEO is a powerful way to connect with families searching for home care services in your area.  By optimizing your online presence, you’re not only increasing your visibility but also building trust and credibility with potential clients. 

Remember, families are looking for reliable, compassionate care providers. A solid local SEO strategy not only builds trust but also positions your agency as reputable and dependable.

Don’t wait for potential clients to pass you by.  Schedule a free consultation today and start growing your agency with a winning local SEO strategy.

The Importance of Local SEO for Home Care Agencies: How to Get Found in Your Area

The Importance of Local SEO for Home Care Agencies: How to Get Found in Your AreaThe Importance of Local SEO for Home Care Agencies: How to Get Found in Your Area

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Local SEO Success: Free Strategies to Boost Your Business Visibility & Attract Local Clients

Local SEO Success: Free Strategies to Boost Your Business Visibility & Attract Local Clients

Struggling to attract clients in your area? You’re not alone. Many local businesses face the challenge of getting noticed in a crowded market. But what if there was a way to boost your online visibility, ensuring that local customers find you exactly when they need you?

This is where local SEO comes in. It’s a powerful strategy to elevate your business in local search results. 

What is Local SEO?

Local SEO is about making your business stand out in online searches within your community. It’s an effective strategy to draw in more business by ensuring you appear right where your potential customers are looking. The best part? You don’t have to spend a dime on ads to achieve this. 

Let’s explore how local SEO can transform your business’s online presence and bring those local clients straight to your door.

Free Local SEO Tactics to Boost Your Rankings 

Imagine being the first name that pops up when someone in your area searches for what you offer. That’s the magic of local SEO. It’s not just about being online. It’s about being found by the right people in the right place at the right time. 

Google My Business (GMB) Optimization

Google My Business is your digital storefront on Google. It’s the first thing people see when they search for your business, so you want to make the most of it. 

Follow these steps to optimize your Google My Business listing: 

  • Claim and Verify Your Listing: Claim your GMB listing and get verified to prove your business’s legitimacy to Google.
  • Fill Out Every Detail: Complete every section of your GMB profile. This includes your business name, phone number, address, website, categories, attributes, etc. The more comprehensive your profile, the better Google can match your business with local searches.
  • Choose the Right Business Categories: Select categories that accurately represent your business. Your primary category should be the main line of your business, with additional categories to cover other services you offer.
  • Write a Compelling Description: Your business description should clearly state what your business does, what sets it apart, and why customers should choose you. Keep it concise but informative.
  • Post High-Quality Photos: Photos greatly enhance your listing. Include interior and exterior shots, images of staff at work, and any products or services. Regularly update your photos to keep your profile fresh and engaging.

Tailoring Your Website for Local Appeal

When local customers search for services or products you offer, your website should be among the first they find. 

Achieving this visibility requires a focus on website localization. This process ensures your website speaks directly to your local audience, making it more relevant and attractive to them. 

Here’s how to do it:

  • Research Local Keywords: Understand what terms locals use when searching for your products or services. These keywords often include your city, neighborhood, or region.
  • Incorporate Keywords Naturally: Sprinkle these local keywords throughout your website’s content, including titles, headings, meta descriptions, and body content. The goal is to appear for local searches without compromising the natural flow of your text.
  • Update Regularly: Local trends can change, so review and update your keywords periodically to ensure they stay relevant.
  • Dedicated Pages for Each Location: Create a separate page for each area if your business operates in multiple locations. Also, ensure each location page is fully optimized with local keywords, meta titles, and descriptions. 

Amplifying Visibility Through Local Directories

Local directories are powerful tools that can significantly enhance your visibility in local search results. It can help you reach those who are actively searching for your products or services.

  • Google My Business: An absolute must for any local business. This is essential for appearing in Google searches and Maps. 
  • Yelp: A popular directory for customer reviews, widely used for restaurants, entertainment, and services.
  • Bing Places for Business: Similar to Google My Business, but for Bing’s search engine.
  • Local Chambers of Commerce: Adds credibility and local relevance, often providing a backlink to your website.
  • Industry-Specific Directories: Identify and target directories specific to your niche. These can range from TripAdvisor for tourism and hospitality to Avvo for legal services, offering highly targeted visibility.

Boost Your Local Presence with Social Media

Social media is a powerful platform for engaging directly with your local community and enhancing your business’s local visibility. It allows you to reach more local customers, engage, and build relationships with your audience. 

Here’s how to use social media to enhance local visibility:

  • Localize Your Social Media Profiles: Ensure your business profiles include your location. This can be as simple as mentioning your city or neighborhood in your bio or about section.
  • Use Geo-Tags and Check-Ins: Use geo-tags to mark your location whenever you post on social media. Encourage customers to check in at your business, sharing their location with their network. 
  • Promote Local Events and Offers: Social media is the perfect platform to share information about local events, promotions, or offers. These can be events you’re hosting, participating in, or simply supporting.
  • Participate in Local Conversations: Engage with other local businesses and community groups on social media. 
  • Use Local Hashtags: Research and use local hashtags related to your city, neighborhood, or local events. This makes your content discoverable to those interested in your local area.

Strengthen Your Local SEO with Strategic Backlinks

Backlinks are links from other websites to yours. They are among the most influential factors in SEO. 

Search engines view backlinks as an indicator that others vouch for your content, boosting your site’s authority and search rankings. Acquiring backlinks from reputable local sources can significantly enhance your visibility in local search results.

Consider these strategies for acquiring local backlinks:

  • Partner with Local Businesses: Collaborate with non-competing local businesses to link to each other’s sites. For example, a local gym could partner with a nearby health food store for mutual promotions.
  • Sponsor Local Events or Charities: Sponsoring local events, teams, or charities boosts your community involvement and often results in a backlink from the event’s promotion page or press releases.
  • Join Local Business Associations: Membership often comes with a profile page or directory listing that includes a backlink to your site. Examples include the local Chamber of Commerce or business improvement districts.
  • Participate in Local Awards or Contests: Being nominated or winning local awards usually gets covered by local media and can generate backlinks from news sites and award directories.

Remember, the quality of backlinks matters more than quantity. Focus on building relationships with reputable local entities that add value to your community. 

Final Thoughts

Embracing local SEO is a game-changer for businesses aiming to enhance their online visibility without the hefty price tag of traditional advertising. 

Local SEO success begins with optimizing your Google My Business listing, website localization, getting listed in local directories, engaging on social media, and building meaningful local links.

Each action you take solidifies your presence in the community, making it easier for local customers to find and choose you over competitors.

Now is the time to harness the full power of local SEO. start improving your local SEO today and watch your business thrive, all without spending a dime on ads.

Local SEO Success: Free Strategies to Boost Your Business Visibility & Attract Local Clients

Local SEO Success: Free Strategies to Boost Your Business Visibility & Attract Local ClientsLocal SEO Success: Free Strategies to Boost Your Business Visibility & Attract Local Clients

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5 Ways to Boost Sales Without Increasing Your Marketing Budget

5 Ways to Boost Sales Without Increasing Your Marketing Budget

Most business owners think it’s impossible to generate sales without paid advertisements. This is why we often see startups spending a considerable chunk of their budget on ads.

But let’s face it. Small businesses don’t have a limitless marketing budget. In most cases, they need to think creatively to boost their sales. Increasing your sales with a limited marketing budget can be challenging, but it’s not impossible.

In this blog post, we’ll share five ways to pump up your sales without increasing your marketing budget. The best part? They can help you build a stronger relationship with your audience.

Leverage the power of social media

While not everyone on social media is interested to make a purchase, it’s one of the most cost-effective marketing channels. It gives you the chance to promote your products and get in front of your audience with very minimal effort.

When used correctly, it can help you generate more leads, build a relationship with your audience, and get them to buy your products later on. Plus, social media platforms have analytics, which allows you to monitor and track results.

Consistency is the key to social media success. Your audience value a steady presence, so make sure you post consistently. You don’t need necessarily need to post every day. If you can only post two to three times a week, then that’s fine. What’s important is that you stick to your posting schedule.

Keep your audience engaged with video marketing

Videos are one of the most popular choices for content consumption today. Believe it or not, videos can help you generate more sales. In fact, 80% of marketers claimed that video content helped them directly increase sales, and it can help you too. 

One of the reasons why videos increase sales is because they tell your story more emotionally and dramatically as compared to photos and plain text.

People are more likely to share the video with their family and friends if they are interesting, informative, and entertaining. This helps you reach a massive audience. Even better, 84% of consumers say they’re convinced to buy a product after watching a brand’s video.

Nurture leads with email marketing

Email marketing may look complicated and intimidating if you haven’t done it before. But it’s not as complex as it seems. Plus, it’s a great way to build a relationship with your audience and turn them into brand enthusiasts.

You see, not all customers who visit your products will buy from you. Some are just looking. Others would actually add products to their cart and then abandon their carts for some reason. In fact, studies suggest that 7 out of 10 customers abandon their carts. It doesn’t matter how good your products are; this happens most of the time. 

One of the most effective ways to turn prospects into customers is by nurturing them. You can educate them about your products. Let them know when you’re running a promotion. The goal is to establish trust and convince them to buy from you.

Another way to recover lost sales is by sending abandoned cart emails. It’s a follow-up email that is sent to customers who left your site without purchasing. The goal is to encourage customers to complete their purchases.

Generate leads with a strong SEO strategy

To boost sales, you need to have a strong digital presence. SEO is a great place to start.

Studies suggest that 89% of customers start their buying process with a quick Google search. They look up reviews for products they’re interested in. Or search for the best restaurants near their home.

SEO can help improve your online visibility and drive more traffic to your website, giving you more opportunities to convert leads into customers.

Implement a customer loyalty program

Sometimes, it’s easy to get caught up in converting leads to customers that you fail to realize that your best customers are right in front of you. 

Existing customers are 67% more likely to purchase your products than new customers. Why? Because they already know how good your products are, how fast your delivery time is, and most importantly, they know that they can trust you. This is why it’s essential to maintain a relationship with your existing customers. 

Loyalty programs play a huge role in retaining customers. They work because they make your customers feel more valued and appreciated.

It makes them more likely to choose you over the competition, which leads to repeat purchases, referrals, and more profits. 

Final thoughts

There is no denying that it’s possible to boost your sales with a tight marketing budget. Sure, you can focus on social media marketing, publish SEO-optimized content, or publish video content every week. All these can help you gain more exposure and eventually turn prospects into paying customers. However, relying solely on free marketing strategies will require a lot of time and effort on your part.

If you want quicker results, it is be best to re-invest a portion of your profits into your marketing and advertising budget. It will save you valuable time and provide a more scalable way for your company’s growth.

5 Ways to Boost Sales Without Increasing Your Marketing Budget

5 Ways to Boost Sales Without Increasing Your Marketing Budget5 Ways to Boost Sales Without Increasing Your Marketing Budget 

 

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How do a Pinterest Audit

Today, we will go through Pinterest, and we are going to do an audit on our account. So we have been working with Pinterest for a long time. We use Pinterest for many of our clients, driving traffic back to their website through a very strategic Pin strategy, posting to different boards, Tailwind communities, and different Pinterest groups, and also through promoted Pins. We were coming in to do this anyway to make sure we’re doing as we say to do. It’s one of those, “Do as we say, not as we do.” [chuckle] We want to make sure that what we’re doing with our clients, that we’re doing for ourselves as well. So as you’ll see, we are in our business Pinterest account. And when you come to your Pinterest account, you want to make sure that it is a business account. And you’ll see your home feed here. The reason why you want a business account is because of the analytics and the ads. So with a business account, there are also a few different Pins you can create. The analytics are very important because they will show you how many views you have each month on your Pinterest account. It will also show you what pins are being saved and have the most engagement, and your ads to promote those ads to drive more traffic back to your website.

Business Pinterest Account

We’re going to go to the business hub. And this is kind of the behind-the-scenes; this will tell you just a sneak peek of our analytics, which we’ll get to first. What our public profile looks like. So over here, on the right-hand side, you’ll see your logo. If this is a personal account you’ve been using, there should be an option that says “Switch to Business Account,” and that’s what you want to do. So a couple of things, you can change this header. You can have a specific header there as you have on your Facebook or your YouTube channel with your business name, what you do, your logo, things like that. We have it just set up to show our most recent Pins. So that’s more of a personal preference. This is a good space for that brand-building, we work with many different types of bloggers, so this may be a great area for your branded images with your mission or topics you cover. If you are a mom blog that works with kids ten and younger or just giving your audience a little insight into who you are, that’s a great place to have it.

Your logo or image here, your company name, and this all depends on your brand. Caitlin and I have branded Social Speak Network, so that’s our logo; that’s obviously what all of our social media is. But as a blogger, you may be branding your name, so this may be your name if you don’t have a business name for your blog. So it depends on what brand you’re using; that’s what would go here. And then your description, making sure it’s apparent what it is that you do. And then you’ll see we have only 635 followers, we’re following 129 people, but we have over 43,000 monthly views. That’s good for us. Pinterest is not a social media platform, It’s important to have followers, but you’re not banking on the number of followers you have on Instagram, Facebook, or Twitter. It comes down to your Pin strategy. That’s the most important piece.

So you’ll see that these are all the Pins that we have created and that we’ve put up on our account, and you’ll be able to see how many times they have been viewed, and these have just been posted this week, so there’s not a whole whole lot of views on them yet. You’ll see that the ones that we pinned a few months ago have many more views. So what I want to do is look at what the Saved button is, which will change our profile to show the boards that we have. Now, when you think you can click on All Pins, we’ve had 63,000 Pins. And there is a mixture here of what we want to do. We talk a lot about healthcare digital marketing tips. We have social media marketing for small businesses. We have SEO and blogging tips, social media management for bloggers, finding your target market, Instagram marketing tips, Facebook marketing tips.

Setting Up Pinterest Boards

Some of these boards like this one that only has 18 Pins, we have it pinned there for a while, so we can either move those Pins to another board or let that board go if we’re not utilizing it. With our SEO, you can see that we have 663 Pins there and 500 Pins in our healthcare digital marketing. So focus on the boards you’re going to be utilizing the most, and what’s important with those is that you have an SEO-friendly title, so search engine optimization. Remember, Pinterest is that search engine, so what is your audience looking for? Are they looking for how to find your target market? This is great because that is what this board says. And if you click onto the board again, we haven’t used that board a lot because we only had 16 Pins. Then the description. To describe what that board is about and what types of Pins people will be seeing on that board. And again, you want to utilize those keywords here as well.

You can add notes; if you post to a different group of Pinterest boards, they’ll have notes of those rules. That’s a great either way to utilize that Notes section. Doing your Pinterest audit, going through each of your boards, and ensuring that you have a keyword-friendly title, a description, if you click this Edit button, the pencil, this is… So here, I don’t have a description for email marketing, so email, maybe it should be, “Is email marketing dead? No. It is very much alive and works great. In this board, we will show you how to grow your email list and utilize email marketing for your business.” So email marketing tips, you can add a board cover. It’s going to pull up the Pins from that board, and you can pick which one you want, okay? Let’s see; we’ll do this one. Click done. And then if you don’t like that board cover, you can go back, click Edit, and then maybe find this one, and then that looks perfect.

You’ll have the name, the description, and then click Done, okay? So go through each of your boards and make sure that you are utilizing the space correctly. Here in our content marketing strategy, we have over 1700 Pins. But here on How to Build an authentic business brand, we only have 10 Pins. These tips can go into maybe our business tips, and we can get rid of that board. You can also have secret boards. We love using Pinterest to get ideas on what other people are pinning. So you can create a board here at the plus sign and click Board, and then this can just be Pinterest image ideas. Keep this board secret. So what this means is as you’re scrolling through Pinterest, you can save images to this board, but they will not show up on your profile, this is just for you to see as an admin, and then you can pull that board up and look at, “Oh, okay, this is what I liked about that image,” and… As you need. So, “Oh yes. Oh, I love how they did that. That’s perfect, I like that image. Oh, this is cute.”

Pinterest Images

Because you’re going to see, there are different styles to Pinterest images and different lengths, and the longer lengths work better. Here’s an infographic. This image here is slightly longer than this one, but it’s a little hard for me to read and seems a little cluttered. I may be more apt to click on this one because it’s cleaner. So look at what types of Pins you like, what images you like, and then save them to that private board so then you can get ideas when it comes time to create content, okay? So now you have these four Pins here in my super-secret board, and we are all set. So after you do the audit on your boards, you want to come over to your analytics. And I always just click on the overview. And now, with Pinterest, you also want to try different; Types of content. Images are number one. Try the square images. If you use Tailwind, you can link your Instagram to your Tailwind, and you can pin the exact images you’re putting onto Instagram on Pinterest. So that makes it easy to monitor those square images. Are they getting clicks?

If you pin them, you’ll need to change the link because they’re going to link back to your Instagram account automatically. If that’s where you want them to go, great, otherwise change the link back to your blog. As I said, the long images. And if you’re using Canva, Canva has a great tool to create Pinterest images at different sizes. So you can try different sizes, as I said but also get creative with your Pinterest templates of adding video into these templates. So that will help increase those user views because you can add your video to this image, customize the colors, add a different change of the content, and then be able to put that onto Pinterest. You would also just have animated images like this that say, “10 Great Places To Travel With Kids.” It stops the scroll on Pinterest. So as you use different types of content, you’ll want to monitor it in your analytics. Looking at your Pin’s impressions, you can look at engagements. And this is just going to be the last 30 days.

And then, and you can see okay, so on Wednesday, I had 85 engagements on our Pinterest account. That’s awesome. What about Pin clicks? We want to make sure we’re driving that website traffic to the right places. So we had 60 clicks on Monday, the 27th. Obviously, on Christmas, we still had 30 clicks, which it’s Christmas Day, and people are still on Pinterest, so Pinterest never sleeps. It keeps going and going. This is a great platform for you to be able to look at to say, “When is my audience on Pinterest, what days of the weeks?” And so that’s where you’re gonna wanna monitor your engagement, what are my top boards? Business tips and social media management for bloggers, we’ve had 5700 impressions, 56 outbound/inbound clicks, and this is no promotion, this is just organic, 31 saves, 111 pin clicks. So this is interesting to be able to see the difference between the boards, what’s working more, and what’s not. And then also here are…

Repinning Pins on Pinterest

Some of these are our original content, and many of them are curated content, meaning Repins from trusted sources, like pin, from CoSchedule, Social Media Today, Hootsuite, Buffer, etc. We look at Social Media Examiner Neil Patel, the people in our industry that we get our information from, and we’ll repin their boards, or their pins to our boards. And then many of them are, obviously, with our logo on it, this is our own. So it’s cool to see, okay, so this one here had 2500 views or impressions, but I can create an image similar to this with our branding and see if it gets even more views. So Pinterest gives you all of the data you need to be successful on Pinterest. Here we have 740, so 6.2% engagement on this pin, 2.2% engagement on that pin. So it’s good to know what people are clicking on, what images they’re finding attractive, to draw them to that, and so that’s really where we want to then focus on, okay, what about this post drew people to it, where it makes them wanna click, and keep going, because this pin was created August 27th, and this is the stats for December to this month, so it’s really cool to look at where… What’s working, and what’s not working.

Then the other part is, if you go back to your profile, you can promote some of the pins or as many pins as you want that you have put up, and this is where it helps drive that traffic to your website even more. So here’s why Pinterest is good at driving blog traffic, I clicked promote, and it’s going to bring me here: what is the destination URL you want, what is the daily budget, and how many days?

I think 84% of Pinterest is done mobile-y, so it’s important to see what it would look like computer view, but that mobile. So that’s what it would look like a computer, this is what it would look like mobile. Most people use Pinterest on their phones. So take time, go through your Pinterest account. If you need help figuring out what board names you should have, how you should be creating those pins, what that strategy looks like, let us know, we do have Pinterest management packages, and we are helping our clients with that creative process, but also more the time management process. If you’re using the right tools you can pin from anywhere from 25 times per week up to 200 times per week, if you’re utilizing the right tools, so… And that’s a mixture of organic content, pulling from your blog post, from your social media post, and then that’s also that repining, pulling from people that you know, and trust, that are like-hearted, and like-minded to your business, and being able to pin their pins to your boards as well.

If you need help, head on over to socialspeaknetwork.com today, schedule a free 30-minute consultation, let’s get you pinning correctly today. Thank you so much, have a great day.

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