SEO and blogging

In this overview we review the topics covered by Social Speak in April, 2018.

Additional posts referenced in the video include:

Search Engine Optimization, Keyword Research, and Blogging for your Business, Video Overview of Blogging and SEO
how to write high quality blog posts quickly

You’ve been told that you need to write blogs for your business, you now understand these blogs need to be >2,500 words, but how do you find the time in your schedule to actually write a good blog post?

Everything in marketing always comes back to finding systems that will work for your schedule to write an educational and informative blog post quickly.

In this post I’ll be going through my top tips for writing a good blog post quickly.

If you are just tuning in, over the past few weeks we’ve been talking about how to perform keyword research and find related keywords to include in your blogs:

Ok, so let’s jump in an get started.

First and foremost, when you write a piece of web content, it should be about something you are knowledgeable about.

If you are a psychotherapist who specializes in EMDR, but have never done Brainspotting, don’t try to write a blog post explaining the intricate details of Brainspotting. (I’m not an expert in either, so for our psychotherapist clients, I pass the writing of those blog posts to one of our all-star copywriters.)

As you are creating your content strategy and your blogging calendar, try to include blogs that are timely and relevant, but make sure you feel comfortable actually sharing information on them.

A 2,500 blog post may seem daunting as you are getting started, but it really doesn’t need to be when you follow the tips outlined below.

Tip 1: Once you have your topic, see what other articles have been written about it

Before you even get in the writing zone, do a quick Google search about the topic you want to write about. Remember, you want to get a sense of what those related keywords are to include in your content anyways, so this step has a dual purpose.

For this post, my search was for Write a Good Blog Post Quickly.

Guess what comes up?

A blog titled 5 Ways to Write High-Quality Content – Fast

5 Ways to Write High Quality Content Fast

Hey! That looks right on the mark for my blog post.

Ehh, actually after a quick read-through, this blog doesn’t include all the information I want to, but that’s okay! I know it is highly ranked on Google for my proposed keyword and includes super basic topics:

  • Have a brainstorm of ideas you can pull from
  • Batch your time
  • Know your own self and when you are most creative
  • Write ahead
  • Keep it simple

These are great tips, but again, I want to be more technical in this blog post on easily creating systems for writing a blog post quickly.

Don’t worry, my efforts to research what other people are already writing haven’t gone to waste.

If you do find a blog post that nails your topic on the head, make a quick note of the outline they follow including:

  • The headers they use
  • What keywords or topics stand out
  • The general flow

Then … CLOSE THE WINDOW. This is your blog and you need to make sure you aren’t plagiarizing. You want to make the blog post your own not a word by word replica of what you just read.

So why is it okay to open up an article or two that just don’t include the information you want to include? Well… It could be that you want to write about something completely off the grid or it could be that nobody has actually taken the time yet to post a detailed enough guide on the topic you want to explore.

If I open up an article that just doesn’t seem to include the information I want to share, I take a moment to consider what I would include in my blog post that is missing from the blog I just read.

Not sure what Keywords to include in your Blog?

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Tip 2: Take a Moment to Write Down What is Missing from the Blog Post you just read

Let’s go back to 5 Ways to Write High-Quality Content – Fast. Though the author has some great content tips, he’s missing some major items that help me write my own blog posts effectively.

Namely, the author is missing the steps to:

  • Research what other pieces of good content are ranking on Google
  • Create an outline for your blog post
  • Transcribe audio or video to create not only great written content for your website, but also to include multimedia in your blog posts.
  • Include filler adjectives and words
  • Outsource writing for blog posts

The post also has an incorrect fact about how short, concise content is the way to go. You don’t want to ramble on and on, but you want to give valuable information that will actually benefit the reader rather than a quick 300 word blog post (I’m already at 800 words and only on tip 2 for writing high quality blog posts quickly… you better buckle up).

Creating a list of what is missing from the example blog posts will help you create an outline for the informational blog that you want to write for your website.

Tip 3: Write down an outline for the content you are writing for your blog post

You now have the list of elements that are typically included in blogs related to your chosen topic.

You also have the specifics that are missing from the posts that you would like to include in your blog post.

AND, from before you even started your blog, you have the keywords you wish to include and the related keywords from Google.

Even though you already have this information compiled, I always find it helpful to write an actual outline for your blog post.

Why?

There are a number of reasons why you should, but most importantly it is because:

  1. You are a busy professional who will get called into a meeting or be interrupted by a conference call.
  2. You are a mom (or parent) like Amber and myself who will need to change a diaper, make sure homework is getting done, or run their child to T-ball.
  3. Do you really have the focus to write 2,500 words in one sitting?

As you get interrupted, it may feel like you can jump right back into the task at hand, but in reality, it takes your brain a few moments to get back on track and figure out where you are with your blog post.

Creating an outline allows you to more easily spend 15-30 minutes here and there on the blog without out feeling like you are spending half the time rereading what you’ve already written and trying to decide where to go next in the blog post.

Having an outline also keeps you on track for the final parts of your blog. Many writers often cut their blog short towards the end because they are just over the process of writing. Having an outline allows you to take a break, but not loose focus.

This process is called Batching your time (see I am including some of the information from the blog post example).

Tip 4: Batch your time while you are preparing to write and actually writing the blog post for your website

As I just mentioned, batching your time is the process of focusing on one at a time rather than trying to multitask.

Here, it means not checking your email or jumping to Facebook while you are writing.

Each time you shift your focus, your brain needs to reorient itself.

In the process of writing your blog post for your website, there are some things you can do to help you batch your time:

  1. Focus on each step in sequence: Keyword research and finding related keywords, researching similar blog posts, creating your outline for your own blog, actually writing the blog, going back and editing the blog, finding images for your blog, writing the title of your blog post.
  2. Don’t try to edit your blog post until you’ve gotten all of your information down.
  3. If you realize you need more information to write thoughtfully on a topic, but you’ve already done your initial research and are in your writing stage, make a note and then jump to the following section that you can write about. Unfortunately, if you jump back to reading articles, trust me, your blog will take 10 times longer to write.
  4. I’m sure I have more, but because I am using this blog as a way to show my own blog writing process, I’m jumping to the next section because additional points are not coming to me at this time. I may come back and add them, but for now, I move on. 🙂

So again, you want to think of writing your quality blog post as a process. Just like anything else in business, processes help to make you efficient and effective. Batching is one way to help you write your long blog post quickly.

Tip 5: Don’t Write! Transcribe from Audio and Video to Create your Blog Post

This is one of my favorite tips for busy professionals who just don’t seem to have the time to get into a writing groove.

10 minutes of audio creates a blog that is about 2,500 words long.

So, after writing your outline for your blog post you could use an audio converter or record a video to transcribe your words to text to include in your blog post.

Some tools I recommend are Google Docs and YouTube.

Let’s take a look at Google Docs first. 

Head on over to Google Drive and click to create a new document. Better yet, you could create your outline as a Google Doc so you can add to it on the go if needed.

Under Tools, there is an option for Voice typing (Ctrl+Shift+S).

voice typing google

Click this, start talking, and your document will start filling up with words.

Now when I do this speech to text, I do find that I need to edit the text as I go. I’ll talk for about 5 sentences, stop the recording, and then edit what was written. You may be able to do the entire document based off your outline and notes, however.

The iPhone speech to text works well, as well. I’ve actually ‘written’ blogs while out for walks with the girls, but Apple will stop transcribing every couple of minutes, so you need to make sure you don’t keep talking with nothing being written down.

I’m sure there is other software you can use that also records your audio for use in a Podcast. Or you can send the audio file off to Rev.com for transcription at $1/minute. Totally worthwhile if you have spent hours trying to get into writing, but not filling the page with any content.

The other option is to use YouTube to transcribe a video.

Using your computer camera or your phone, record yourself talking through the outline you created.

When you upload your video to YouTube, you may need to first verify your account (enter in your phone number in the settings) to post videos that are over 10 minutes long.

Typically, most of our clients who generate a transcription of their blog upload their videos as Unlisted or Private, though I am all for listing these videos as Public to get more of a reach – blogs with videos perform really well, YouTube is a search engine, and you can share your video to social media (always think of how you can repurpose your content as you create it). Make sure the space you are in looks professional if you also plan to publish the video as Public and include it in your blog post.

After you have uploaded your video, click in to edit it and find the link that says Subtitles/CC.

youtube subtitles

You will be prompted to select your language (I use English though at times I’m not sure).

Then, click under Published where English is listed again.

subtitles for youtube

On the next screen you can download the subtitles created by YouTube as .srt.

save subtitles you tube

 

I’m not sure what a .srt file actually is, but all you need to do is convert it to a .txt file online and you will be able to open it with your computer. In the past I’ve used Subtitle Tools for the conversion, though a Google search for “Convert .srt file to .txt for free” will work just fine.

The text that is created will be formatted a little strangely with about 7 words per line and no punctuation. Honestly, I get a little overwhelmed by this, but the ability to create the video and written blog in one go is well worth the effort to run through your post and edit it.

Your outline makes this easier as well. 

You can work through small chunks and sections by pasting the text under the corresponding blog header. Please let me know if you often work through your transcripts, I’d love to feature more tips about converting a YouTube video into a blog post.

Again, if spending $10-$20 isn’t a problem, you can submit the video to Rev.com and utilize their transcription services.

Tip 6: Outsource your Blog Writing

We frequently outsource blog writing. I’ll keep this section short, but you can find experts in your industry who cost anywhere from $0.03 per word to $0.65 or more per word. So, depending on your budget and time you have available to provide an outline and edit your blog post, you may decide for yourself what budget for the blog writing really makes sense.

We utilize freelancers on Upwork.com and WritersAccess.com to find niche bloggers for our clients. Again, as I mentioned earlier, I’m not an EMDR or Brainspotting expert, so why would I spend hours trying to write that blog post when someone else can write it for a fraction of the cost of my time to research.

Depending on your industry, you can also probably find Guest Bloggers who would write a post on your site for free if they can include their bio and a link back to their own website.

With Guest Bloggers, just make sure their content is unique and reserve the right to edit it slightly so the headers include your focus keywords and related keywords.

I love guest bloggers because they often then will share the link to their own networks or link to it from their website, which then in turn helps get new visitors to your website and helps in SEO.

How to quickly write a great blog post for your business, #blogging #bloggingtips, learn how to write a long blog, how to blog for your business, blogging for business

How to quickly write a great blog post for your business, #blogging #bloggingtips, learn how to write a long blog, how to blog for your business, blogging for business, #business

Wrap Up

Writing a high quality, long blog post doesn’t need to be a difficult task. Depending on how you work you may find that you are better suited to transcribe and audio or video file rather than sitting down and typing.

The most important starting point for any blog, however, is to make sure that you create an outline. I just sat down and busted out this blog before 9am, but it is on a topic I am VERY familiar with (have you checked out our blogging course yet?).

You may not have time to finish a blog in one chunk, so be sure to batch your time to most effective and efficient.

What long blog posts are you working on writing? I’d love to check out your work!

Not sure what Keywords to include in your Blog?

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KW Research - find related keywords

In this video I take a look at how you can find related keywords on Google to boost your position in search results.

How to use KWFinder

We spoke briefly last week about KWFinder and how easy it was to find the correct keywords for your business. Knowing your keyword phrases, also known as long tail keywords will help you create that strategy for your blogging and SEO. Keyword Finder is a powerful tool to help you discover your niche keywords.

KWFinder helps you discover that sweet spot with keywords that many people are looking for but have a low competition level, meaning it would be easy to rank higher on Google for those mid to lower keywords.

The one thing I love about KWFinder is it simple and easy to use. For someone like me who is such a visual person I love the how they show you all the data you need, the ranking, what other sites are using those keywords and what their domain and page authority is. This tool takes the complexity out of keyword research. Be your own keyword expert!

First Step with KWFinder

This is a free tool, but you are only allowed to have 3 FREE searches per day. First thing, create an account here. If you really want to take your SEO and blogging to the next level and really want to dive deep into finding your long tail keywords, I would suggest looking at their monthly or annual pricing.   After your 3 free searches, you will have to either upgrade your plan or wait 24 hours.

The second Step Start Searching for Your Keywords

It is very simple, on the homepage of KWFinder there is a box that says “Enter Keyword” this allows you to search for the keywords you think are important to start with. You can also choose a specific location and language. If you are a local business then the location option would be very beneficial for you. When you are local you want to know what your community is searching for to make sure you re providing them the correct information. Or even if you sell online but only is the U.S. that is something to think of as well. Some of you may be ahead of the game already and have a list of keywords, maybe from an old website company, coach or just your own research, you can upload those into KWFinder, it has to be a CSV file.

One thing to remember or be aware of when you are using the location feature when you type in your keyword and the location you are wanting to search you would then click find keywords and KWFinder will show your results on a single screen. It will then display all sorts of data for you, such as the difficulty level of being able to rank for that keyword, cost per click (CPC), search volume.

The Third Thing, What does this all mean?

How hard it is to rank for that specific keyword.  You will see green, yellow and orange buttons with a number in them, ranging from 15-63 or even higher. This is really important for your strategy. If the keyword is in orange which is usually over 45 that means it is going to be very difficult to rank on Google for that keyword. Your strategy at this point should be looking for the yellow and green keywords. KWFinder shows you different keywords that are similar to the one you searched for, it is also going to tell you how many people a month are searching for that keyword or long tail keyword.

For example I searched “Social Media Online Coaching” the ranking was 47 which is yellow meaning it is possible for me to rank on Google with that keyword, but if I wrote about “Social Media Monitoring” which is a 32 it would be easier for me to get on the first page of Goole or other search engines with that long tail keyword.

Here are a few things below that each search will provide you:
* What’s trending
* Monthly Search Volume
* Cost-Per-Click (CPC)
* Pay-Per-Click (PPC)
* Google SERP results

SERP Competition Checker

Get localized Google SERP results with KWFinder. The SERP checker is a Google SERP competitor analysis tool providing 45+ SEO metrics. (SERP= Search Engine Results Page)

Another feature to look at when look at your keywords, on the right-hand side of the dashboard it will show you what websites are using those words and what the competition level is, the green, yellow or orange rankings. It will also display on each website their DA (Domain Authority) and their PA (Page Authority).

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). …Domain Authority is calculated by evaluating linking root domains, the number of total links, MozRank, MozTrust, etc. — into a single DA score.

Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.

Creating Your Keyword Planner

Once you have found the keywords and long tail keywords you want to use, you can create a list within your KWFinder account that you can save to help you manage your search efforts. You may want to think of different lists, categories of your keywords. For us, we may have a list that is “Social Media” and one that is “Digital Marketing Tools” the important reason about having different keyword lists is you will be writing different content on your website, think of the services you offer and how you can write blogs all around those different topics. Those are the keyword lists you need to create.

How to create a new list:

  • Select the keywords you want to add to a list
  • Then you will see “Add to List” click that button
  • Then enter your list name
  • And DONE!

This saves the list to your account, you can always add and delete keywords from that list as you need to. You can also download your list into a CSV file if you would rather do that. One thing to always remember when adding your keywords to your list, it is better to add the easy (green) and mid (yellow) to your list rather than hard (orange).

WrapUp

This amazing tool provides you a ton of powerful information to help you succeed with your SEO and Blogging strategy. In today’s digital marketing world it is important to always stay abreast of the hottest topics and trends in your industry and become even more of an expert than you already are. By utilizing KWFinder and all of its bells and whistles you will be able to find those relevant long tail keywords for you and your business, taking your digital marketing to the next level. This is an efficient way to stay on top of those trends and searches and will save you a ton of time in the long run!

As technology continues to evolve, it may come as no surprise that the marketplace has become increasingly digital. In an attempt to capture a growing and lucrative online marketplace, business owners are beefing up existing marketing efforts with digital marketing strategies. They are doing everything they can to keep up.

Here are 3 ways digital marketing can help grow your business.

Connects you with mobile consumers

Whether you’re managing an e-commerce business or a brick and mortar store, it is important now more than ever to have a solid online presence. According to studies, 72% of consumers are already connecting with brands through their various digital marketing channels.

Having a strong online presence makes it easier for potential customers to find you. Remember, your competitors are working hard to build an online presence. If people can’t find you online, then they are likely to come across your competition.

Generate more sales

Thanks to the internet, almost everything can be done on a smart phone. It allows you to communicate with your family and friends, keep up to date with current events, do research, and even go shopping.

In the age of digitalization, more and more people prefer to shop online than visit the local stores. After all, online shopping is more convenient. Plus, all the items your purchased will be delivered right at your doorstep. With the increasing popularity of online shopping, it is important harness the power of online marketing. Not only will it get your products and services in front of potential customers; it can also help you generate more sales.

Allows you to compete with large corporations

Not too long ago, big businesses would put up billboards and create TV commercials in the hopes of reaching their audience. While there is no denying that such methods are effective, they can be too expensive for small business owners.

With digital marketing, small business owners and marketers can get the word out about their business without having to spend a huge sum of money; thus, allowing them to compete with large corporations. Since majority of their target audience is already spending most of their time online, online marketing provides a quick and easy way to reach your target audience.

SEO Myths You Should Leave Behind in 2017

SEO is always changing and evolving. With this continuous change, a lot of marketers and business owners are left in a state of constant adaption.

Thanks to the internet and blogs, it is easier now more than ever to share information. A lot of people want to share their knowledge with others. Unfortunately, not everything you read on the internet is true. Often, false ideas and wrong information gets mixed up with facts. Because of this, a lot of myths and misconceptions remain no matter how many experts debunk them.

There are lots of misconceptions about SEO that you should know about. Here are some of the biggest SEO myths you should leave behind in 2017.

Keyword stuffing is the ultimate SEO hack

Back in the early years of search engine, people used to shove as many SEO keywords as possible onto a web page to improve SEO rankings. Using keyword in your content can get your website ranked high in search engines. But overly stuffing your content with your keyword isn’t a good thing either. If you do, your content will be perceived as spam, and your site will be penalized.

When using keywords, make sure you incorporate them as seamlessly as possible into your content. Also, make sure that the keyword density doesn’t go over 5%. Otherwise, it will be viewed as spam.

Social activity doesn’t affect SEO

Google doesn’t use social metrics such as the number of shares, likes, and followers for SEO. But that doesn’t necessarily mean that your social media efforts are useless.

Each post you make will be categorized as a page. With millions of social media posts, along with other contents published on the internet on a daily basis, not everything gets indexed by Google. But when a social media post goes viral, it triggers a signal in the Google algorithm. This puts your content in front of the right users; thus, increasing engagements and driving more traffic to your site.

Social media may not directly affect search engine rankings, but it can have significant secondary effects on your SEO.

Creating high quality content is enough to rank your website

It is true that content is king. In fact, Google rewards websites that generate valuable content regularly by giving it a higher ranking in the search engine results page.

While creating well-researched and relevant content is a great starting point, it’s not enough to get you to the first page of Google. It may be impossible for crawlers to find your content if your website isn’t optimized.

You may have a blog full of good quality content and you make it a habit to publish a new one every week, but there is no point in writing great content if no one is aware of your work.

Blogging in 2017

Ahh! Run for the hills, blogging is dead!

Wait, what? After all this work blogging every day for 2 months, I’m now saying blogging is dead? Let’s step back a moment.

There is always someone talking about social media being dead or blogging being dead, but the truth of the matter is that even if one strategy isn’t working as it used to, another strategy jumps in and takes its place.

Let’s take a look at blogging.

[Disclaimer: I do not think blogging is dead. It has absolutely changed in the past year or two years, but doesn’t everything shift, change, and get better over time?]

In 2015, Hubspot reported ideal blog lengths. The report stated that:

  • Shorter is better for blogs. In fact, Forbes even published an article stating “After 750 word — or sometimes after only half that — you risk losing your readers’ attention.” [Source]
  • Most posts on WordPress were only 280 words long.
  • In general, however, for this short blog post strategy to work, you needed a large network and needed to post frequently. In essence, your blog feed started looking more like a social media account news feed.
  • Around this time, articles also started popping up that stated blogs under 750 words received the most shares, whereas blogs over 1,200 or 1,500 words ranked the highest organically.

Blogging in 2016

As the months passed, this shifted drastically! By early 2016, it started becoming clear that not only was content still king, but LONG content reigned top. The longer the content, the more shares and inbound links you would find. But, it wasn’t just articles 1,500 – 2,000 words long. We were now talking 3,000 – 10,000 words long!

Shares by Content Length

 

What this means is that even though in 2015 bloggers were posting short blogs frequently, they were overlooking the importance and response they could get by going more in depth in a topic. Most bloggers weren’t taking the time to go into depth about their topics. The surge in shares for pieces of content that were between 3,000 – 10,000 words went against older common sense that people would lose interest in longer articles. The truth was that these longer articles actually capture more of the reader’s attention!

Looking back at 2015/2016 it actually was that bloggers didn’t want to spend the time going into depth.

During this time, as well, Medium.com completed a study on the optimal post length to capture a reader’s attention. Not surprisingly, considering the data we’ve already reviewed, the best length was approximately 7 minutes, or  between 1,500 and 1,750 words. Again, however, we see the same trend that a majority of posts on Medium represent 3 minute reads. These 3 minute reads were viewed the most frequently, because there are more of them, but the best length for engagement was at the 7 minute mark.

Total Engagement or Time on Article

Total Views By Post Length

Okay, so it is pretty clear from this data that blog posts generally have been getting longer and readers tend to enjoy this longer content. We see this in not only the time people stay on a longer article, but also the number of times longer content is shared and the organic rankings of longer content. This is still all in the past, however!

Let’s jump to 2017, what can we do now to make the optimal blog post?

Researchers are still pointing at longer blog posts and unfortunately tend to reference older data to stake their claims. There are, however, some incredible insights about what this data now means!

In 2017 long form blog posts are where you need to be. It is more difficult for some people to create this content than others, but if you are hoping to use blogs for SEO and to appeal to clients, you need to make sure that a majority of your blogs are over 1,500 words and at least a few blogs every month are in the 3,000 to 5,000 word range.

Why is this?

As you write more in depth on a topic, you are utilizing more related keywords. Google and other search engines are able to pick up on these related keywords and understand the topic you are talking about more clearly. Think about it… the longer your content, the more words you use, and the more likely the words you are using relate to one another.

You want to be mindful about these related long tail keyword phrases you are using.

One way to double check your work as it comes to long tail and related keywords is to simply turn to Google.

Let’s say your keyword was Search Engine Optimization. Type this into Google. The text box automatically pulls up other keywords people often search for. Here we see definition, how to do, techniques, etc.

search engine optimization related words

These words and others also appear at the bottom of the search results page. Just scroll all the way to the bottom and you will see a section titled “Searches related to search engine optimization”.

How to use Related Keywords

Each of these words can make great long tail keywords to include in your content. You can also get a sense of what spin you should take in your writing. Are people looking for how to’s and tips or for more informative background or even specific products relating to your content?

Include media embedded in your longer blogs to make them more shareable.

Longer pieces of content also tend to have more media inserted. Blog posts with at least one image tend to outrank and be shared more than those with no image.

When you have a longer piece of content, you also have more opportunities to insert images, videos, and podcasts. Each of these then may appeal to one individual or another. Take the time to build graphs, infographics, and other imagery that can help your content stand out.

Internal and External Links in longer blog posts for SEO

Additionally, writing longer content creates more opportunities to increase your internal linking and provides more incentive for external websites to link to your content. As you are writing, you are showing your expertise and knowledge on your subject. As you write, be sure to add links to other blog posts you’ve written. These longer blogs also create an opportunity for yourself to then highlight an eBook or freebie on your site.

Longer blogs create prompts for additional content on your site.

Often times, a longer blog post actually works very well as a starting point for your marketing for webinars and products. When you write the blog you are cultivating the information that can then be shared through different avenues. You are better able to repurpose your information that appears in the blog post.

To repurpose content, start with your blog post. This information can then be expanded upon in an eBook, which can be used to collect email addresses. Your email newsletter then in turn works as an avenue to share additional blog posts that are on information related to the eBook.

From here, you can measure which topics get the most response from your own market. These topics that get the highest engagement rates, then provide the basis for more in depth blog posts, eBooks, webinars, and finally products that you can sell online (or in person). Each blog post should also be shared on social media, as LinkedIn articles, and through sites like Quora and Medium.

Through repurposing the content you are building even more links between pages and reaching even more individuals.

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Lastly, we need to look at where the industry is heading.

In the future, I don’t think studies of blogging will only measure effectiveness based on how many words appear in an article. Recent trends show that it is becoming increasingly important to include video and audio in blog posts. My hypothesis is that the research on blogging effectiveness is going to shift to measure the effectiveness of having these more personal elements. This unfortunately means a lot of us are going to have to step out of our comfort zone!

If you take a moment to consider how we choose to work with certain businesses and individuals, it really boils down to us knowing, liking, and trusting the person. Video is such an incredible way to tell people who we are and to show our personality.

As a Recap

  1. In the past, shorted blogs worked well for business
  2. Businesses and bloggers still tend to write these shorter posts, but need to dive into more detail
  3. To run an effective blogging program, you need to write posts that are 1,000-5,000 words long
  4. In these long posts, be sure to include Related Keywords, link to other blogs on your site, and share the posts to your other networks and email list
  5. Base eBooks and freebies on your site on content repurposed from your long blog posts as a way to manage your time more effectively
  6. Start stepping out of your comfort zone and include audio and video in your blogs posts in addition to images and infographics

Apparently, Google uses about 200 factors to rank a site. This can seem intimidating for those who just launched their website and are looking for ways to improve their search engine ranking. But here’s the catch. Not all of these factors do affect your SEO ranking. In fact, some of them are nothing but speculations.

As a business owner and digital marketer, it pays to pay attention to the things that really matter.

Here are 4 factors that do not directly affect your search engine ranking.

Social media presence

We all know how powerful social media is in reaching out to your audience. We’ve seen several articles circulating online suggesting that social media is the new SEO. While social media can help drive traffic to your site, it does not in any way affect your search engine rankings.

Let’s say your blog post garnered 20,000 Facebook shares. This will help increase your online presence, brand awareness and even boost your site traffic, which is a good thing. Social media can help your business in a lot of ways, but boosting your search engine ranking isn’t one of them.

Repetitive use of keyword  

Most people would use the keyword throughout the content in the hopes of improving their search engine ranking. It helps to incorporate the keyword into your content as seamlessly as possible. However, overusing organic keywords can be a bad thing.

The goal of creating content is to attract readers. Google will reward your site if you publish good quality, informative and relevant content. But if you try to incorporate too much keyword into your content, your articles may end up painful to read. Your content will suffer. This can negatively affect your SEO ranking.

Paid advertising

A lot of people think that they’d rank better in search engines, Google in particular, if they carry Google Adsense Advertising. This makes sense given that Google would make more money when people click the ads. But that’s not how it works.

While paid advertising can help drive traffic to your website, it doesn’t have a direct impact on your search engine ranking. The decision not to use Google Adsense will not harm or hurt your rankings.

The age of your website

Google doesn’t really care whether you built your website in 1999 or in 2016. The only thing Google cares about is how your content helps people. If you built your website more than a decade ago and it’s still running up to the present time, chance are you’ve already built a lot of authority, links, and equity.

Just because you created your website 2 years ago, it doesn’t mean that the older site would perform better. If you have reached the same status and have built the same authority, links, and equity, there’s a good chance that Google would reward your site even more. Why? It’s because you achieved all that within a short period of time.

Factors That Do Not Directly Affect Your Search Engine Ranking | SEO Tips | SEO Myths | Manage search engine optimization for business | Myths about search engine optimization

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This post was originally published on Moz.com. Welcome to the sixth installment of our educational Next Level series! In our last episode, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you feel like you’ve done all you can, but…

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OnsiteSEO

This article was originally published on Moz.com. What is on-site SEO? On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to rank higher and earn more relevant traffic from search engines….

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