Using a combination of marketing platforms is healthy for your business. If PPC (Pay-Per-Click) advertising is one of the platforms you are considering, you’ve probably contemplated Google Adwords. There are a few elements that make Google AdWords worthwhile.
One of the clear benefits to online marketing is that your results are measurable. As a marketer, one of your biggest priorities is determining if your campaigns are working and returning ROI. PPC Advertising through Google Adwords is one of the most measurable online mediums. Adwords provides a variety of metrics that allow you to evaluate what is working and what is not.
With Google Adwords, your campaigns are completely customizable. You can target your campaigns to reach the audiences you want too. You have the ability to narrow your audience by the time of day, location, and device type (after all, there is no point in your ads reaching those in England if you are promoting a weight loss seminar in Colorado).
By using the right resources in AdWords you can see results immediately. You can monitor the clicks and impressions. In doing so, you can determine if your keywords are working. If you are not seeing the results you want after a certain amount of time, changing or adding key words is simple.
Once you have established your PPC campaign is working, there is not a huge amount of maintenance thereafter (although you should always be monitoring the campaigns and results).
It is no secret that visually appealing ads get results. Google AdWords provides new ad formats, so you have options to differentiate your ads (consider using ad extensions as well)!