Take a look at the people around you and you’ll notice that majority of them are using their smartphones. According to a study that was conducted by Deloitte, most Americans would check their phones within 5 minutes of waking up and continue to do so throughout the day. In fact, a huge percentage of Americans check their phones 46 times per day.
If your website isn’t mobile optimized, it will look cluttered and unreadable on a 5-inch screen. With our fast evolving digital landscape, websites that aren’t mobile friendly are becoming defunct.
Here are 4 reasons why your business must have a mobile friendly website:
Mobile users make frequent purchases
Ask a business owner what they’re business goals are, and we bet majority of them would say “increased sales”. According to studies, mobile users buy more and spend more as compared to their desktop counterparts.
While tablet usage is comparatively lower than smart phone use, tablet users are said to be the biggest spenders. In fact, they spend 50% more per purchase than smartphone users. Take advantage of this by making sure that your website is mobile optimized. Otherwise, you’ll be missing out on revenue-generating opportunities for your business.
Over half of the web traffic is mobile
As mentioned above, the number one goal of business owners is to increase sales. Next on their list would probably be more traffic to their website. If your goal is to drive traffic to your site, you need to be thinking mobile.
As of 2014, over half of all web traffic is via mobile. In fact, studies suggest that mobile media consumption as of this year was 21% higher than that of desktop.
Improve user experience
People are more likely to return to your website or purchase your products if you offer a satisfying mobile experience. Since mobile users are always on the go, they have limited time to wait. They want to get what they need fast. If you can’t give it to them, they’ll leave and move on to your competition.
You might be offering the most unique, valuable and useful products on the market, but people aren’t going to purchase if your site’s mobile experience is poor or non-existent.
Everyone is on mobile
More and more people are spending more time on their mobile devices. After all, it’s more convenient. It allows us to check our emails, log in to our social media accounts, check the news or research something even when we’re on the go.