Pinterest SEO: 5 Tips to Make Pinterest Work For You

Pinterest is a visual social network, so you might think that SEO doesn’t play much of a role here. I mean, nobody actually comes to Pinterest to search for content, right? After all, pinning stuff is what Pinterest is all about! But it turns out that Pinterest has a lot of SEO potential.

In fact, Pinterest users love to share links! When creating compelling boards and pinning tons of great stuff, you’re also sending traffic to your website.

Tons of businesses use Pinterest to drive more traffic to their website, but it’s not just about pinning pretty pictures. If you want your Pinterest pins to rank well in search engines, you need to make sure you’re doing SEO correctly.

So how can you use Pinterest for SEO? Read on!

Do keyword research to give you an idea of what users are looking for 

Using the right keywords can help your content reach the right people. So before you get started, it is essential to do keyword research. Create a list of the top keywords in your niche, and use them to inspire your content calendar.

Recipes are a huge hit on Pinterest. Let’s say you’re a nutritionist or a blogger who focuses on healthy living. You might want to create recipes related to the keywords you found.

If you’re a fashion blogger or a clothing retailer, take note of the keywords related to your niche and then create different boards and pins for each season.

Optimize your Pinterest boards

You can optimize your boards by making sure they’re relevant to your blog content or business. So that when someone searches a particular topic, they will find you.

When optimizing your boards, be sure to use keywords that people would search for to find the pins associated with them. Also, make sure you have at least three boards with lots of pins on them. The more boards you have, the more traffic you will get from Pinterest.

Write thoughtful pin descriptions

Including detailed descriptions can help your pins perform better. This, in turn, can help improve your reach and improve your pins’ SEO rankings.

If your Pinterest content isn’t optimized for pinner’s searches, then you’re missing out. You have 500 characters for your descriptions, so make the most out of it. Provide some helpful information about your pin. Give your audience a preview of what they’ll get from your content: what they’ll learn, how it would benefit them, and a call to action. These small bits of information may be just what they need to click through to your site.

If possible, include long-tail keywords in your description. They perform better than single or 2-word keywords since they describe what people are looking for. Just be careful not to overdo it. Google hates it when you stuff keywords into your descriptions, and you’ll likely be penalized for it in search engine rankings.

Use keywords as hashtags

Even though hashtags are optional on Pinterest, they are still considered beneficial. For one, they help users quickly find the content they are looking for. Plus, it helps you quickly get your pins to the top of the search results page.

Only include relevant words and phrases that describe the content in the pin. Avoid using popular but irrelevant hashtags to get people’s attention.

While Pinterest allows users to use more than 20 hashtags per pin, we advise that you limit your hashtags between 2 and 8. Having too many hashtags will make your pins look spammy.

Optimize your website for Pinterest SEO

Linking your website to your Pinterest account is an excellent step towards a better SEO performance.

You can use Pinterest tags to determine what types of Pinterest content deliver the most traffic to your website and what kind of content isn’t working. Plus, it gives you an idea of what people are doing on your website after interacting with your pins. The data is collected and sent back to your Pinterest account, so you can use it to adjust your strategy accordingly.

It’s also a good idea to add share buttons to your product pages. This allows visitors to pin items from your website to their boards.

Final thoughts

Pinterest is a great way to connect with your target audience. It’s visual and social, so it lends itself well to highlighting your content or promoting your products. Whether you’re a blogger, an artist, or a retailer, you can use the platform to drive traffic back to your website and gain followers in the process.

Pinterest may seem intimidating at first, but once you get the hang of it, you’ll realize that it’s easy to navigate. If you need help with Pinterest marketing, please schedule a free 30-minute consultation call with us. We’ll help you leverage Pinterest SEO to ensure your pins are getting maximum results.

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How to Drive More Traffic to Your Blog With Pinterest

Most people use Pinterest to find delicious-looking dishes to try out, look up home decor ideas, or plan their dream vacation. But did you know that you can also use the platform to increase your blog traffic?

Pinterest isn’t a social networking platform, it’s a search engine where people search for images and then save them. That means Pinterest users are looking for new content, fresh ideas, and discovering new websites.

And since most business and content creators are focusing their marketing efforts on Facebook and Instagram, Pinterest can help set yourself apart from the competition.

Here are five easy ways for tapping the power of Pinterest to drive more traffic to your blog.

Optimize your Pinterest Profile 

While it only takes about a minute to create a Pinterest profile, it doesn’t mean your work is done. To get the most out of this visual platform, it is essential to optimize your profile, so it reflects your personal brand.

Upload a photo of you, not your logo. Using your personal photo helps you connect with your audience.

Pinterest is a search engine. So don’t forget to optimize your bio description and incorporate keywords based on your blog niche. If you have a mom blog and write content about organizing, you can use keywords like parenting tips, organizing tips, or decluttering in your bio description.

Choose the best blogs to pin

While you want to drive more people to your website, pinning every blog on Pinterest is not necessary. To get better results, we recommend doing some quick research to find what topics people are searching for and are already pinning.

As you do your research, create a list of the search words and common words found in the title and description. It would be easier for you to drive traffic to your blog if you pin blog posts that already have an audience on Pinterest.

What’s great about Pinterest is that you can create multiple pins for the same blog. It would be a good idea to try out different titles to see which one would capture your audience’s attention and bring the most traffic to your site.

Make your pins standout 

Since Pinterest is a visual platform, you must create pins that are visually appealing. Otherwise, yours will be lost in the sea of other content.

Use high-quality, vertical images on your Pinterest pins to really get people’s attention and stop them from scrolling. Also, make sure that it matches the recommended size for pins (2:3 aspect ratio or 1000 x 1500 pixels). You can create custom images with the size you want on Canva.

Another great way to make your pins stand out is to create curiosity with your pins. The goal is to provide just enough information to pique their interest but leave them wanting more. This way, they’ll have no choice but to click through to your blog to learn more. This strategy will not only help increase engagement but will also drive traffic to your blog.

Publish at the best times 

Just like any other social network, timing is critical on Pinterest. Your pins are likely to get more clicks if you publish at a time when more people are online and ready to interact with you.

According to Oberlo, the best times to post are on Fridays and Saturdays, around 8:00 to 11:00 pm and 2:00 am to 4:00 am.

Tailwind, a scheduling tool for Pinterest, has a SmartSchedule feature that suggests the best time to post based on your industry and the activity on your pins.

Spread the word 

Now that everything is set, it’s time to let your avid readers and loyal followers know that you also have an active presence on Pinterest.

Leverage all the social channels you’re already using and tell your followers about your Pinterest page. And don’t forget to link your website to your Pinterest page.

Final thoughts

Getting started with Pinterest can be quite confusing. But once you get the hang of it, you’ll realize how a social media platform most people ignore can have so much impact on your blog growth.

Establishing a Pinterest presence for your blog doesn’t have to be intimidating. Whether you’re an established blogger or you’re just getting started, we’re here to help.

Schedule a free 30-minute consultation with us, and we’ll help you bring more traffic to your blog with Pinterest marketing.
<How to Drive More Traffic to Your Blog With Pinterest

How to Drive More Traffic to Your Blog With Pinterest


How to Drive More Traffic to Your Blog With Pinterest