Pinterest isn’t a social networking platform, it’s a search engine where people search for images and then save them. That means Pinterest users are looking for new content, fresh ideas, and discovering new websites.
And since most business and content creators are focusing their marketing efforts on Facebook and Instagram, Pinterest can help set yourself apart from the competition.
Here are five easy ways for tapping the power of Pinterest to drive more traffic to your blog.
Optimize your Pinterest Profile
While it only takes about a minute to create a Pinterest profile, it doesn’t mean your work is done. To get the most out of this visual platform, it is essential to optimize your profile, so it reflects your personal brand.
Upload a photo of you, not your logo. Using your personal photo helps you connect with your audience.
Pinterest is a search engine. So don’t forget to optimize your bio description and incorporate keywords based on your blog niche. If you have a mom blog and write content about organizing, you can use keywords like parenting tips, organizing tips, or decluttering in your bio description.
Choose the best blogs to pin
While you want to drive more people to your website, pinning every blog on Pinterest is not necessary. To get better results, we recommend doing some quick research to find what topics people are searching for and are already pinning.
As you do your research, create a list of the search words and common words found in the title and description. It would be easier for you to drive traffic to your blog if you pin blog posts that already have an audience on Pinterest.
What’s great about Pinterest is that you can create multiple pins for the same blog. It would be a good idea to try out different titles to see which one would capture your audience’s attention and bring the most traffic to your site.
Make your pins standout
Since Pinterest is a visual platform, you must create pins that are visually appealing. Otherwise, yours will be lost in the sea of other content.
Use high-quality, vertical images on your Pinterest pins to really get people’s attention and stop them from scrolling. Also, make sure that it matches the recommended size for pins (2:3 aspect ratio or 1000 x 1500 pixels). You can create custom images with the size you want on Canva.
Another great way to make your pins stand out is to create curiosity with your pins. The goal is to provide just enough information to pique their interest but leave them wanting more. This way, they’ll have no choice but to click through to your blog to learn more. This strategy will not only help increase engagement but will also drive traffic to your blog.
Publish at the best times
Just like any other social network, timing is critical on Pinterest. Your pins are likely to get more clicks if you publish at a time when more people are online and ready to interact with you.
According to Oberlo, the best times to post are on Fridays and Saturdays, around 8:00 to 11:00 pm and 2:00 am to 4:00 am.
Tailwind, a scheduling tool for Pinterest, has a SmartSchedule feature that suggests the best time to post based on your industry and the activity on your pins.
Spread the word
Now that everything is set, it’s time to let your avid readers and loyal followers know that you also have an active presence on Pinterest.
Leverage all the social channels you’re already using and tell your followers about your Pinterest page. And don’t forget to link your website to your Pinterest page.
Getting started with Pinterest can be quite confusing. But once you get the hang of it, you’ll realize how a social media platform most people ignore can have so much impact on your blog growth.
Establishing a Pinterest presence for your blog doesn’t have to be intimidating. Whether you’re an established blogger or you’re just getting started, we’re here to help.
Schedule a free 30-minute consultation with us, and we’ll help you bring more traffic to your blog with Pinterest marketing.