Your business’ blog can do a lot of different things. Blogging does more than let your followers know about upcoming events or recent news. Rather, it can help you develop better customer relationships, position your brand as an industry leader and generate leads.
If you’re not happy with the leads you’re getting from your business blog, then we urge you to keep reading. Use these lead generation tactics to drive more traffic and attract more high quality leads to your website.
Pen a killer headline
Make sure your title is interesting enough to capture the attention of your target audience and will compel them to click through and read your blog post.
Since you own a blog, you probably know how to write a blog post that that will generate leads. Now, your goal is to extend your reach to those people who know little about your business. Consider sharing your blog posts on social media so that people will come, learn something valuable and share them to their family and friends. This will help spread the word about your business.
Build a mobile-friendly site
A huge percentage of visitors use their tablets or mobile phones to access the internet. If they find it hard to read your blog posts or navigate your site through their mobile devices, they’ll leave even before they start reading your posts. Make sure your site is mobile-friendly or you’ll lose visitors.
Publish new content more frequently if you want people to visit your blog regularly. We know you’re busy, so you don’t have to write a blog every day. However, it is important that you keep up with your posting schedule.
Show up regularly and your readership will grow faster. You can’t expect people to return to your blog if you don’t have new content for them to read. Make sure you offer some valuable content to inspire them to keep coming back.