Lead Generation for Health Care

Today we’re going to be talking about Lead generation. We’ve already discussed Facebook advertising and social media marketing and lead generation ties into this as well as your Patient Journey very closely.

Now as we dive into lead generation, there are some basic components that we are going to discuss. The first is having a clear understanding of what your ideal patient is looking for online, then it includes creating the messaging that’s going to bring this person into the door and get them interested in learning more, followed by the technical aspects of creating a landing page a welcome email and a thank you page. as we discussed these items were going to dive into the hero’s journey and what this means for creating advertising copy that captures the attention, build trust, and books initial consultations with your patients.

Often times we see health clinics run ads that direct people to a page on their website. While this is great for building website traffic we have found that these campaigns lead to nearly zero results and a negative return on investment for health care centers. While you want to make sure that you are helping those in your community, you also need to make sure that you are understanding how the money you spend in your advertising actually relates to an increase in revenue of your bottom line.

Please – if you know that your ads just run to a page on your website, jump into your account and pause them now and don’t hesitate to contact us for a marketing consultation.

Let’s start first with the needs of your ideal patient we’ve been talking about this over the past couple of months. You should already understand your patient Journey. What brings these patients in the door? What makes them look for your services? And how can you position the benefits of coming in to see your doctors so that it answers the key questions that you are prospects have.

Watch Lead Generation Strategy

Listen to the Lead Generation Strategy on our Marketing Podcast

Transcript of Healthcare Marketing Podcast on Medical Lead Generation

00:01 Caitlin McDonald: Hello and welcome to the Social Speak Network podcast. I’m Caitlin McDonald, the co-founder over here at Social Speak, and today we’re gonna be talking about lead generation for your healthcare practice. So, we’ve already discussed Facebook advertising and social media marketing, and lead generation really ties into these as well as your patient journey which we’ve been discussing all throughout very closely. So, as we dive into lead generation, there’s some basic components that we’re going to discuss. The first is having a clear understanding of what your ideal patient is looking for online. So, then, this dives into creating the messaging that’s going to bring this person into the door and get them interested in learning more. You follow this by the technical aspects of creating a landing page, and a welcome email, and a thank you page.

01:05 CM: And so, as we discuss these items, we’re going to dive into the hero’s journey, and what this means for creating advertising copy that captures the attention, builds trust, and books initial consultations with patients. So, oftentimes, we see healthcare clinics and different clinics run ads that direct people just to a page on their website, and maybe there’s a schedule, your appointment form there. Well, this is great for building traffic to your website, we’ve found that these campaigns really don’t lead to a return on your investment. Yes, you might get a few people booking appointments. However, there’s a much better way to run your lead generation campaigns, so that you have a higher chance of getting people filling out that initial form. And so we’ll be diving into that today.

02:02 CM: So, while you wanna make sure that you’re helping those in your community, you also need to make sure that the money that you’re spending on getting people through a funnel is actually increasing the revenue to your bottom line. So if you know that your ads run to a page of your website on your website, please jump into those accounts, pause them now, pick up your phone, give us call, we are here to help you. Again, this is the number one mistake that we see health care centers and clinics make. So, again, yes, it’s awesome that you’re getting website traffic there, but are they actually been converting into patients for your clinic?

02:51 CM: So, taking a step back, let’s first talk about the needs of your ideal patient. And we’ve been talking about this for the past month or so, maybe two months, and you should already have a sense of your patient journey. So this includes what brings the patients into the door, what makes them look for your services, and how can you position the benefits of coming in to see your doctors so that it answers the key questions, concerns, and fears that your prospects have? So take the time to review your patient journey again. And, again, this can be multiple patient journeys. I just want you to think about one of them. Once you have that patient journey at the forefront of your mind, you can begin to understand how you can position the answers to these common questions and solutions to these common fears as part of the hero’s journey framework.

03:51 CM: So let’s quickly talk about the hero’s journey. The hero’s journey originates from Joseph Campbell, and really can be a framework that we can utilize in our marketing messaging. I’m not gonna go through step-by-step about what Joseph Campbell says, but more about how we can use it in your marketing language. So we actually follow this process when we are writing Facebook ads for our healthcare centers. So, the step one, first step is create an emotion. And this is really getting people involved and getting them to have a connection to the story that you are telling. Then the next thing is to determine a theme. This is an idea of how we should live our lives. Are you finding peace in your life, or are you living a life of greater success? Are you living on your own terms, and things like that? Then you can talk about the hero’s journey. So, what was their life before they started on this journey? What was the background?

05:09 CM: Then, what did you long for, what did this person long for? So, for example, if it’s somebody who has knee pain, their life before is that they could hardly get off of the couch, they couldn’t go out and enjoy the activities that they used to, they longed to dance at their daughter’s wedding and have that first dance, but they were just in pain. So you need to create empathy for the hero in your content. And so you can talk about this individual either in the third person or in the first person. We found for a lot of smaller solo practitioners, health coaches that talking about this in the first person works really well. And for larger health care clinics oftentimes having an individual tell their story works really well.

06:00 CM: So you want to show how misfortune has affected the character as a way to develop that sympathy. And you also want to make the hero likable. You can’t have a villain as that hero especially in these ads. So, the next thing is you need to present an opportunity that this main character, the main hero has faced. And so this can be an event that’s never happened to them before. So they learned a secret. They heard about a specialist in the area, they heard about one of your physicians and the services that you offer. And so the hero then takes action. And, as it transitions into this new situation, what’s at stake? What are those big questions that they have? And now it’s a chance to show how they actually pursued their goal of being able to dance at their daughter’s wedding.

07:10 CM: They took action and they accomplished their goal by coming in to see your specialist. By booking that first appointment, they were able to put their fears aside and to understand how knee replacement surgery has come a long way. And so you want to make sure that you are building up a climax and showing how this hero has taken their pain and found a solution and then actually acted on it. And then here is when you show the transformation. So you’re telling about what life was like after. You start with before, how bad everything was. They find the solution, they take action and then you have the transformation. We’ve been finding that having a testimonial within this transformation piece can work really well to provide social proof that the transformation actually worked. And if you are an expert, you are the specialist that you say you are able to help people, I’m sure you will be able to find one of those testimonials.

08:17 CM: So we really enjoy following this… Enjoy… [chuckle] We found a lot of success following this hero’s journey as we’re putting together the language that we use in the Facebook ad. So then I mentioned rather than sending somebody directly to a website that just is part of your site as a whole, really directing them to a landing page. So we take some of those key benefits that we’re identifying within this Hero’s Journey of all the things that they could accomplish after that transformation and we put those benefits onto the landing page. We can also put a video of the specialist that actually allowed that transformation to happen. And so you can do a quick video of one of your physicians, one of your doctors, or even yourself in there, just to build trust, get people to know, like, and trust your brand and to allow people to come face-to-face with who they would be meeting at your practice.

09:21 CM: From here we have that schedule appointment now. For smaller solopreneurs you could have an e-book or a checklist to grow your email list. We also do recommend that for healthcare centers. But if you really wanna see that immediate return, scheduling the appointments, having this here is a great idea. So, to build your landing page, we utilize a tool, Lead Pages. It’s just leadpages.com, you can sign up for an account there, and we build basically all of our landing pages through here, and they’re just very simple layouts. So, as I mentioned, we take the benefits, we put them on one side, we have a video, and we have the schedule now, and a headline up at the top with maybe your logo.

10:20 CM: And so it’s just very clear and crisp and has one call to action. They don’t then see all of the links at the top of the website, and start clicking around to learn more and forget that they were even there to book an appointment. This is to get people to take action immediately. From here we have lead pages actually send out an initial email to anybody who signs up for the consultation or to download a resource from you. And we have lead pages also host the “Thank You” page. So on the “Thank You” page is where you can provide even more information about the clinic, link to the website, and things like that. Sometimes we even build that “Thank You” page directly onto the website so that they can then start poking around and learning more about your practice.

11:17 CM: And how this works if somebody clicks on the Facebook ad. You’re targeting them based on interests, geographic location. Maybe there are people who have been to your website, and because you have the pixel installed on your website, or in a different landing page, you can re-market to them. Potentially you have an email list, and you can create a lookalike audience for that email list. And so you have this audience, you direct them to the landing page. After that landing page which we build on lead pages, we put the code directly onto your website, so it could be a WordPress website, you just use a plugin, it’s super simple. Other websites, you can take the HTML code from lead pages, plug it into a page on your website for more control and flexibility. Lead Pages does A/B testing, kinda just built in so you can try different designs, you could try having a video, not having a video, changing colors or language, and it will all automatically process for you.

12:25 CM: So they get to the landing page, they fill out the information, they got sent a welcome email as well as redirected to a thank you page where they can learn more about your practice. And the reason why we do this is because we really feel as though if you want to help the folks in your community who are struggling and who need your clinics support and expertise, that you need to create a system and a messaging that’s going to make it as simple as possible for them to move forward and take that next step. We have just found such great success with this process. Typically, you might start out and you might get the messaging wrong, and that’s okay, at least you’re getting the information and the data to then make a new decision in the future.

13:27 CM: So, as I mentioned before, if you are currently running ads and you don’t know how well they’re converting, or you think that they’re just going to a page on your website that may or may not have a little form on the side of the page, please reach out to us. We would love to chat, love to dive into what you do have going on, just for a free consultation where we can tell you the steps that you can take in order to optimize that advertising campaign. Of course we do also work as your external marketing department, and we can help manage those lead funnels as well. So, again, my name is Caitlin McDonald, I am the co-founder of Social Speak Network, you’ve been listening to the Social Speak Network podcast. Thanks so much for tuning in and we will see you next week.

Bluehost how to set up hosting get started

In 2018 there are hundreds of different hosts you can turn to for your wordpress website. Some are more difficult to create than others, but we’ve decided after working with many of these hosting companies that Bluehost is the solution you should consider for your small business website in 2018.

This post covers the steps to easily set up your website and hosting on Bluehost.

What is hosting and why does hosting matter?

You can think of hosting as the house for your website files. It is what ensures your site is seen by visitors. Choosing your hosting company wisely can reduce potential headaches as some hosting companies provide more:

  • Customer Service
  • Easy to adjust memory limits
  • Backups
  • Minimal downtime.

After years of working with many different website hosts, we have experienced the best service with Bluehost for small business websites.

Why Bluehost for your WordPress Website?

Bluehost makes each step in your website journey easy. Without hidden fees, you know exactly what to budget and the support is incredible both with chat and phone service. Some additional features we love about Bluehost include:

  • Free SSL Certificate for the main domain in the account
  • Free email that you can set up with a variety of services (or just link it to your gmail account with Imap or POP3).
  • One click install of WordPress files
  • Easy to schedule backups
  • FTP access (which GoDaddy WordPress hosting, for example, does not allow)
  • Only costs $3.95 per month when you sign up for a 36 month hosting plan.

Setting up your Hosting account on Bluehost for WordPress is simple. In fact, you can get everything all set up 5 minutes for only $3.95 per month!

How to set up your Bluehost Hosting Account for Only $3.95 per month

First step first, head on over to Bluehost.com*.

Step 1: Get Started on Bluehost Hosting

Click the Green Button that says “get started now” at Bluehost.com.

Bluehost how to set up hosting get started

You will be redirected to a page where you can select your hosting level. For most small businesses, the Basic Level at $3.95/mo will work to fit all of your needs.

Guide on how to set up bluehost hosting select account

 

I selected the Basic option.

Step 2: Choose your Free Domain

I love how Bluehost allows you to select your free dom

ain, use an existing domain, or even, choose to select a domain in the future. For many hosting companies, you need to select a new domain immediately or else you lose the credit, but with Bluehost, they understand that you may not have found the perfect domain yet.

Bluehost setup guide for 3.95 hosting

If you have already purchased a domain at Network Solutions or GoDaddy, for example, you can tryp your domain name into the “i have a domain name field” and Bluehost will set you up with a temporary domain as your build your website until the domain name has been transferred.

Again, this is super user friendly for website redesigns and if you are just getting started. PLUS, there is no additional fee from Bluehost to transfer a domain into the account.

One downside of using Bluehost to find your domain is that it doesn’t offer selections for similar domains from this page like GoDaddy does with it’s domain selection service. I would recommend checking that your desired domain is available on GoDaddy before trying to purchase it on Bluehost.

Step 3: Purchase your hosting

The first part here is to enter your contact and business details on Bluehost

This includes adding your name, email, business name, address, and phone number into the fields listed.

bluehost create your account today

When you enter your contact information, you can also use Google Single Sign-On if you prefer.

The second part of purchasing your hosting from Bluehost is to review your purchase information

In this part of the page your can select or deselect different add-ons. I honestly unselect all of these except the Domain Privacy Protection. This selection hides your personal/business details from being available online. Especially if your business is located at a home office, this is important to protect your privacy.

bluehost verify your hosting package

As for SiteLock security in your BlueHost account, I’ve found that if you keep your website files up to date, you don’t really need this. Should you get malware installed on your website, go ahead and add it later. If you are worried about site security and not knowing what to do if malware does appear on the site, please keep SiteLock checked.

The same is true for Codeguard.

Lastly, you will enter in your credit card details

Bluehost enter your payment information

Now click “submit” – pretty straightforward, right?

Now, here is actually a tip. You can get hosting on Bluehost for your WordPress website for as low as $2.65/mo!

What!!?!? That’s less than $100 for three years of hosting!

BlueHost special signup offer

Now this doesn’t always work, but if you keep the window open without clicking submit for your credit card information, a new popup will appear with your exclusive discount offer.

Sometimes you don’t need to even enter in any details and the popup will appear with the Bluehost offer for hosting for $2.65/mo.

Again, the trick is to be patient! Don’t click submit right away 🙂

Ultimate guide to setting up Bluehost hosting in 2018, #newwebsite, #website, Create a blog, $2.65 hosting special, hosting coupon for Bluehost

Ultimate guide to setting up Bluehost hosting in 2018, #newwebsite, #website, Create a blog, $2.65 hosting special, hosting coupon for Bluehost

Step 4: Installing WordPress

Guess what, the first prompt you see when you purchase the wordpress hosting is to Install WordPress!

Before you get to building your website, be sure to have a clear understanding of your brand, values, and unique selling proposition (what sets you apart from your competition). To help with this process, we’ve created the Your Business Your Brand Workbook that guides you through your target market, finding brand fonts, colors, and writing the content for your product and services pages. It is the go-to guide for getting your business off the ground.

Interested in learning more? Take a look at these articles:

2018 Social Media Marketing Planning Guide [Curated Content]

Cost-Effective Ways to Market Your Local Business Online

Search Engine Optimization, Keyword Research, and Blogging for your Business [April Overview]

branding and business workbook

This post is updated from December, 2010.

Social media presents a unique opportunity for anyone to develop a personal or business reputation to build their careers, boost sales and increase relationships. The key is to leverage the tools of the Social Media to effectively build your online reputation. You need to understand what your goals and intentions are in order to be successful.

Here are 10 ways you can be successful in this journey, so you can achieve your short and long term goals rather than waste time:

1. Be aware.Continually listen to conversations happening across the Web related to your career or business and learn from the content you read, listen to, or view online. Social media success depends as much on listening as it does on publishing.

2. Be focused.Define your niche and focus the majority of your social media participation on conversations and content related to that area of focus. A focused brand is more powerful than a broad brand. Always lead with your strengths on the social media and be consistent in your content and conversations in order to successfully build your online reputation.

3. Be authentic.Your social media participation is useless if your content and conversations read like corporate rhetoric or a promotional brochure. Instead, be real and be human. Imagine you’re speaking with your audience in person rather than online and adjust your content and tone to match your target audience’s needs and expectations for you based on your brand promise. This is where videos can be a great tool for people to really know who you are.

4. Be trustworthy.Honesty is an essential part of building your online reputation using the tools of the social media. Transparency isn’t just a buzz word, it’s a strategic imperative, which should apply to your social media participation as well as all other aspects of your career or business.

5. Be meaningful.The content you publish on social media must be useful and meaningful to your target audience or there is no reason for them to read it or start a dialogue with you about it. Furthermore, if your content doesn’t add value to your audience’s lives, they won’t talk about it and share it with their own audiences.

6. Be “non-self-promotional.”No one will want to read your content or interact with you on the social media if your content and conversations read like a marketing pitch. Follow the 90-10 rule of marketing and spend 90% or more of your time in social media activities that are not self-promotional and only 10% or less on activities that are self-promotional. When you do want to directly try to get more exposure to build your online reputation, you can do so without annoying other people.

7. Be accessible and responsive.An important part of building your online reputation via social media participation is understanding that it’s not all about you. Instead, you need to spend a great deal of time acknowledging other people on the social media in order to build a relationship with them. In other words, they need to understand that you care about them, too. You need to respond to questions, comments on your blog, tweets, and so on.

8. Be reciprocating.You can’t expect people to reach out to you and share your content on the social media and not return the favor. If someone engages with you on your blog, Twitter, Facebook or another social media destination, then you can’t ignore that person — just as you wouldn’t ignore someone in a face-to-face situation. For example, you also need to leave comments on other people’s blogs, share their content on Twitter and Facebook, and more. You can’t operate in a silo on the social media and expect to be successful.

9. Be uncontrolling.The thought of giving up control and letting your content, conversations and name spread across the Web can be frightening. However, without the sharing of content and interactive dialogue that happens on social media, your online reputation cannot develop. You have to be willing to give up control and let people share and talk about you and your content in order for your online reputation to grow. Don’t worry about negative buzz about you, your brand, or your business. There is always a way to react to negativity on the social media.

10. Be involved.Don’t spend all of your time in one place. While quality is more important than quantity when it comes to building an authentic reputation online, you do need to spread your wings and be social. Focus on other avenues such as a blog, YouTube, Google Buzz, Backlinks, and much more. You need to use all aspects of Internet Marketing in order to see return.

10 ways to build your online reputation: 10 ways you can be successful in this journey, so you can achieve your short and long term goals rather than waste time.

This is updated from a post on Oct 26, 2010.

One of the most important parts of being active in the social media world is taking responsibility for your Facebook, Twitter, and any other internet marketing outlets you have. When we put our posts out and we like other peoples posts that is a good start to taking responsibility. When we send out Newsletters or email marketing campaigns we want other people to read them right?

Well it is a two sided road; I mean we all have to put in our efforts to read other peoples stuff as well. My tip for that is picking your inner circle of people and people you have made a power partner and start by reading their newsletters and/or emails. The same thing goes with our social media posts. We want people reading our post, tweets, events, questions etc. also emailing us wanting to work with us or learn more about what we do. We have to do that with others. The one thing I always say about social media is it brings people, communities, and companies together all over the world.

So how do we do that? It is easy . . . we put together a weekly schedule and then we implement it into our routine just like checking emails, and making calls.

Monday- Using www.Hootsuite.com schedule your posts to go out onto your Facebook personal page, Facebook business page, Twitter, LinkedIn, Foursquare, and Ping.fm. Using my post before this one to help first create your strategy so you know what you need to post on your social media profiles and when. (Schedule an hour and a half to start)

Tuesday- Login to Facebook and add 10 people into your business list, research these people. Find people that have common interest or maybe looking for your services and put them into the business list you created. Then get onto Twitter or Twellow and search for your Keywords or location. You can search for people using keywords or type in keywords people would use to find YOU and add 50 people. (Schedule about 45 min to start, once you get the hang of it you can probably get it done in 30 min)

Wednesday– Spend some time on LinkedIn checking emails and finding people you may know and ask them to connect with you. (Schedule 45 min)

Thursday- Login to Facebook and add 10 people into your business list, research these people. Find people that have common interest or maybe looking for your services and put them into the business list you created. Then get onto Twitter or Twellow and search for your Keywords or location. You can search for people using keywords or type in keywords people would use to find YOU and add 50 people. (Schedule about 45 min to start, once you get the hang of it you can probably get it done in 30 min)

Friday – Repeat what you have done Monday, Tuesday, and Wednesday. We are going to add another step into today, Once you are done adding people on Facebook and Twitter you want to go back to Facebook and go to your page, under your logo you will find a tab that says “Suggest to Friends” Click on that and then click the drop down tab to your list you made once that list pulls up on the top right hand side it will say “Select All” hit that and then send invitations. What this is doing is asking all the people you have been adding as friends to become a fan of your page!

Now this is what I do and share with people you are more than welcome to move it around however it works for you. Please let me know if you have any questions or suggestions of things that have helped you. I look forward to hearing from you.

Putting together a weekly social media schedule: ne of the most important parts of being active in the social media world is taking responsibility for your Facebook, Twitter, and any other internet marketing outlets you have. When we put our posts out and we like other peoples posts that is a good start to taking responsibility. When we send out Newsletters or email marketing campaigns we want other people to read them right?

We are so excited to launch our second course, which launches June 9: Website in a Weekend!

This course is geared toward the do-it-yourself-er  who is tech savvy, but just doesn’t know how to stylize and create a WordPress Website. We’ll be starting with the basics of purchasing hosting and installing WordPress and the Enfold theme, followed by selecting brand colors and fonts. At this point, I’ll bring your through creating captivating pages, inserting forms, and best practices for your website content.

The Website in a Weekend course includes self-paced lectures, handouts, tutorials, and step by step guides.

Over the course of June 23, 24, 25, I will be working with a select group of solopreneurs, marketing teams, business owners, bloggers, and those with brilliant ideas to create their dream websites. Prior to the weekend, I will host a free welcome webinar (registration below) to help you decide if you are a candidate for the Website in a Weekend course. I simplify the entire website design process, but still require individuals to be motivate and have some knowledge of technology.

For this weekend you will have access to me via the Members Only Facebook Group where I will be answering questions live. There is also the option for additional support that we can add on should you need it beyond this intensive weekend.

What’s Included in Website in a Weekend?

 

Module 1: Setting the Stage

Before you even start building your website, you need to think about your website and business as a whole. Here you will be guided through:

  • Defining your business
  • Researching your competitors
  • Thinking big

Module 2: Branding your Business

Without brand standards, your entire presence can feel disjoint. This is an integral piece to any marketing and can transform your website from blah to a true masterpiece. We will provide a:

  • Values tool to gain clarity on your person (and business) values
  • Font pairing workbook to select your core business fonts
  • Colors overview and step by step how to choose the colors that define your business
  • Overview of images and and overall feeling of your brand

Module 3: Your Website Content

We aren’t quite at setting up your website yet! Before you even create that first page of your site, it works best to know what pages you need and already have the content for those pages. Here you will:

  • Use a workbook to select the must-have pages on your site
  • Begin writing the content for these pages
  • Understand effective calls to action on your pages

You will also receive templates to write:

  • Your  About Page
  • Services Pages
  • Product Pages

Module 4: Website Layout and Wireframe

Finally, let’s think about your website design. Here we will work through:

  • Identifying the elements of other websites that you are drawn to
  • Constructing your page hierarchy (which pages are parent pages  vs subpages)
  • Building a wireframe (or visual layout of your website)

Module 5: Let’s Get to Building

As long as you have a guide and think only one step at a time, the technical side of building your site can actually be a breeze! You’ve already completed the tough stuff. Now we just need to work through putting the elements together. In this module we:

  • Purchase hosting and your domain if you haven’t already
  • Install Worpress and upload the Enfold theme (for $75, I am happy to complete this step for you)
  • Follow our Step by Step guide to checking your WordPress settings from hosting through to final design
  • Complete an overview of widgets on your site
  • Have access to numerous templates for page designs
  • Access to a guide to use additional elements in the Enfold theme

Why Enfold?

We love the Enfold theme and have found it customizes to really any design you desire without needing to add additional plugins or touch the code. From photographers to business consultants, technology companies and chiropracters, this theme does it all!

Module 6: Plugins

Though Enfold does it all, we have a list of plugins that we recommend for all websites to increase the search engine optimization, optimize your lead funnel, and more. This module

  • Walks you through the concept of a Plugin
  • Gives access to the top plugins we use for clients

Blog posts and articles are meant to be reused! Think of a typical blog you write, is there a list or bullets? Do you break the content up into multiple segments? Are there different ways to phrase the blog title? Your blog post can be recycled as social media posts and shared to other networks in its entirety.

Module 7: Forms, Freebies, and Subscribers

Congratulations! You have a beautiful, branded website to which you are empowered to make changes! A website is an ever-morphing project that can continue to grow as you write blog posts, expand your services, and create resources for prospects. The last piece of the puzzle is to set your business up for success using forms, freebies, and subscribers. Here you will:

  • Understand why freebies on your site are more than just giving information away for free
  • Receive step-by-step information on how to create and embed forms on your site using MailChimp
  • A sneak peak into Convert Kit for those looking to take their subscriber list to a new level
  • Templates for creating your own EBooks, Infographics, and more!

Once you complete the Website in a Weekend course, you will continue to have complete access to all the lectures, resources, handouts, and tools. Additionally, you will keep your membership to the Website in a Weekend Facebook Group for additional support from my team and other businesses that have been through the process of designing and building their website!

Website in a Weekend course: This course is geared toward the do-it-yourself-er who is tech savvy, but just doesn’t know how to stylize and create a WordPress Website. We’ll be starting with the basics of purchasing hosting and installing WordPress and the Enfold theme, followed by selecting brand colors and fonts. At this point, I’ll bring your through creating captivating pages, inserting forms, and best practices for your website content.


Next Steps? Join the Free Welcome Webinar on:

June 17, 2017 at 8 am Mountain Time (10 am ET)

On June 17th at 9 AM Mountain Time, join us for a Free Webinar to get started on your website design project. This course is designed for a specific group of people who are motivated and technically savvy enough to build their own website with guidance and over site from a WordPress website specialist. It is for the individual who has the goal of showing off their new site by July 4.

In this Free Webinar, you will have a clear sense of if the Website in a Weekend course is for you. You will also receive the first handouts for:

  • Beginning to organize your content
  • Brainstorming website design elements that you can’t live without
  • and more.

I know you are a busy professional, and taking time away from your business, family, and life two weekends in a row is a lot to ask! Because of this, even in the free June 17 webinar, I’ll be providing an in depth overview of exactly what you need to get started on a website design project.

 


Reserve your Seat Today

Enter your name and email address below to reserve your seat for the Website in a Weekend Welcome Webinar on June 17 at 8 am Mountain Time (10 am ET).

[convertkit form=5022476]


WordPress in a Weekend Pricing

 

Register for June 23, 24, 25 Launch

Lifetime access to all course materials including:

  • Lectures
  • Handouts
  • Step-by-step guides
  • Tutorials
  • Member only Facebook Group
  • Ability to build your site in 3 days

Only $397 




Or 2 Payments of $198.50




Additional Support with Course

Lifetime access to all course materials with additional add-on support:

  • Two 30 minute personal phone calls to work through your individual questions
  • One hour website development to tackle technical troubles including inserting layout elements, uploading theme, changing formatting and CSS.
  • Add-on: $400

Only $797 




Or 2 Payments of $398.50




Website in a Weekend course: This course is geared toward the do-it-yourself-er who is tech savvy, but just doesn’t know how to stylize and create a WordPress Website. We’ll be starting with the basics of purchasing hosting and installing WordPress and the Enfold theme, followed by selecting brand colors and fonts. At this point, I’ll bring your through creating captivating pages, inserting forms, and best practices for your website content.

Website in a Weekend: This course is geared toward the do-it-yourself-er  who is tech savvy, but just doesn't know how to stylize and create a WordPress Website. We'll be starting with the basics of purchasing hosting and installing WordPress and the Enfold theme, followed by selecting brand colors and fonts. At this point, I'll bring your through creating captivating pages, inserting forms, and best practices for your website content.

[This blog post is updated from March 8, 2016]

Optimizing your website properly is crucial to improving your site’s rank in search engines, as well as driving more potential customers to it.

Are you satisfied with your website’s performance? If not, then we urge to you to try these tips for optimizing your website.

Title tags matter

Title tags play an important role in optimizing your site. A title tag tells both the visitors and search engines what the page is all about.

A title that is highly relevant to the page it refers to will provide better usability and optimization for your search engine ranking. People won’t stay on your site if there’s no relevance and you’ll lose ranking in the end. The title tag should also be unique.

Select common-sense keywords

A search engine’s job is to refer users to websites and contents that are relevant to what they are looking for. If you run a chocolate chip cookie business and you want your website on the first page of Google, then you need to write blogs that are related to this topic. Use keywords like chocolate chips, chocolate, sweets, baked goods and desserts. When incorporating keywords into your content, make sure they sound natural to the reader.

Write great content

Dedicate some time to write content that are useful and engaging for humans. As Google’s algorithm become increasingly complex and intelligent, it is no longer sufficient to create content, stuff it with keywords and publish them to your site. If you want to your content to rank in search engines, you need to provide visitors with relevant and well-written content. Remember, content still reigns as the king in the world of search engine optimization.

Continuous testing and measuring

The process of optimization is not a one-time process. It requires tuning, maintenance, as well as constant testing and measuring. Something as simple as testing the layout of your landing page, the wording of your call-to-action or the images you’re using can do wonders for your click-through rates.

 

The other day I was speaking with a new client and she brought up an interesting point . . . have you ever thought of this? Years and years ago we used a “wall” to communicate with the world.

People would write on walls and rocks telling their stories, telling about their journey, what to expect and educating each other. Now millions of years later we have started to use a “wall” on Facebook and Twitter to communicate; sharing our stories now, what we have learned, how we can educate and help people across the world. Obviously our way now is a lot faster and e bit easier. Interesting how things come around.

What’s that saying, “don’t reinvent the wheel”?  Thinking of how a “Wall” has always been a way to communicate across the world to others, back then it took a lot longer and was much more artistic in a way.   Now we have the world at our finger tips and we are only a “wall” post away from communicating with people all over the world.

When I entered the Internet Marketing world it seemed so surreal to me, being able to send emails, instant messaging, pictures, documents, etc so fast and being able to do business with people all over the world.  They did not even have to be in the same city as me as the internet it allows us to do business everywhere! That is the beauty of Internet Marketing, we are able to now grow our businesses nationwide and build those relationships in order to do that.

Internet Marketing can work wonders for your business if you provide a service that you can do from anywhere or have an online store that people can order from anywhere. Have you ever read the book “The 4 hour work week” or “Beach Money”? These books talk about being able to have an online business where you can work from wherever you are and all you need is a computer and internet access.  They talk about setting your business up in such a way where you are earning residual income so you do not have to be sitting in front of the computer 24/7 working. If you set up your Internet Marketing plan correctly,  you can do this with your business as well!

I challenge you this week to take a look at your Internet Marketing strategy and see if it includes the following things:

  • Social Media Plan (Facebook, Facebook Page, Twitter, and LinkedIn)
  • Have a real blog (wordpress or blogger)
  • YouTube Channel
  • Posting Blogs and video blogs at least once a week
  • Using other online tools like; Google Maps, Yelp, Four Square, Plaxo etc.
  • Making sure you have your backlinks set up to your blog ( You can use Squidoo for this)
  • Educating people via your blog posts and social media posts

If you need help figuring out an Internet Marketing plan I would love to assist you. I look forward to seeing more of you online.

Power of the wall

Having a business website offers a lot of advantages. For one, it makes it easier for potential customers to find you. A clean, professional website gives people an impression that your business is doing well. Once you gain their trust, you can easily turn visitors into paying customers.

The problem is that most business owners tend not to consider setting up a business website because they think it is a complicated process and will require a lot of money. Luckily, there are several website builders available in the market that makes the process a lot easier. WordPress is one of them. With WordPress, designing and launching a website is a breeze.

Still not convinced? This blog post will help you make an informed decision on why you should use WordPress to power your website with WordPress.

Grow your site as your business grows

WordPress started out as a blogging platform. Today, it has evolved into a dynamic content management system. You can add unlimited amount of blogs, photos, posts and pages to your site. You can even add some plug-ins to extend and expand the functionality of your site.

Easy to use

For those who are looking for an easy way to set up a business website, WordPress would be a great place to start. It is one of the most popular website builders, and is extremely easy to use. In fact, you can build your website in under an hour. No coding required. Plus, they have thousands and thousands of free themes, which you can use to change the look of your website. Now, all you need to do is to add your content. It’s that simple.

Search engine optimization

Search engine loves WordPress websites. Even before you add plug-ins into your site, WordPress has already done the hardwork to ensure that your website gets crawled. This will give you headstart in ranking your website.

But please don’t expect your website to land on the first page of Google just because you have WordPress website. Of course, you also need to put in some effort to increase your search engine ranking.

Save money

A lot of small business owners are hesitant to build a business website because they think it’s expensive. But the truth is you don’t need to spend a lot of money to set up a website. In fact, you can set up a WordPress website for free. The only real cost is domain and web hosting.

Since WordPress is easy to use, you can easily make simple updates to your site yourself. You no longer have to pay your web designer to add new blog posts or new pages. Thus, allowing you to save money in the long run.

 

1. Avada | Responsive Multi-Purpose Theme by ThemeFusion
$60

avada theme for photography

Sometimes it is overwhelming having so many different ways to customize this theme! WooCommerce, as expected, works great with the Avada theme and offers many different ways to view products and collections.

2. X | The Theme by THEMECO
$65

X Theme for Photographers

Any business should consider the X Theme. Which wonderful support, if you have any questions, this theme has someone the quickly answer them. Take a look and see for yourself how the X Theme can transform your eCommerce store!

3. Enfold – Responsive Multi-Purpose Theme by Kriesi
$60

Enfold theme for photography

We’ve been in love with Enfold for a while now, and for eCommerce, this theme continues to outperform others. The new layout editor offers demo designs you can upload and it is incredibly simple to update specific elements in the theme options. I don’t think we will ever grow tired of how easily Enfold integrates with WooCommerce.

4. uDesign – Responsive WordPress Theme by AndonDesign
$59

uDesign WordPress Theme

uDesign offers WooCommerce integration for easy eCommerce set up. It’s a wonderful theme for high-end SEO, mobile friendly design, and over 2,000 fonts to choose from for extreme branding and customization!

5. Flatsome | Multi-Purpose Responsive WooCommerce Theme by UX-themes
$59

Flastsome WordPress theme ecommerce

Like the other themes listed for eCommerce, Flatsome allows for incredible customizations, is responsive, and offers fast page-load speeds. If there is a demo your like, you can copy these page layouts to customize in one click, which make it easy to get up and running quickly.

What about other CMS platforms?

And, of course, please take a look at Shopify. Shopify truly is an incredible interface built with eCommerce in mind. The back end is structured a little differently from WordPress, but you will quickly learn to love the interface! Unlike using WordPress and WooCommerce, Shopify can handle payments on your behalf or run through PayPal, Amazon, or other merchant accounts. It is a breeze to keep your store running with Shopify.

This guide is specifically for folks who need just a quick cheat sheet for updating their WordPress pages, specifically adding and editing pages.

Adding a new page:
1. Log into WordPress Dashboard.
2. Click “Pages > New Page”
3. Type Page Title to “Enter title here” text field
4. Type Page Content
5. Click Insert Media button, Click Media Library, and search for the image. Click Insert into Post. I will help you with this.
6. Click Publish

To edit Page Content (Home, About, Contact, etc):
1. Log into WordPress Dashboard.
2. Click “Pages > All Pages”
3. To edit a page click the page title. This will bring you to the page you can add the content.
4. Click Update to save changes

Blogging Your Business