Social media has been an integral part of our lives. Since most people check on their social media accounts several times a day, having a stellar social presence is essential for your business’ growth. Most business owners, however, tend to develop some bad habits that prevent them from growing their audience.
Start by determining your bad habits and try to correct them before they cause any more harm. Here are 4 social media habits you need to stop doing right now.
Too much sales pitch content
Most people follow your brand because they find your content informative, valuable or entertaining. Either way, these people are interested in the content you share. Although we understand that you are running a business and you are looking to increase your sales, it’s definitely not a good idea to bombard your followers with advertisements. If you do so, you are likely to lose your followers.
For your brand to succeed on social media, you need to develop a good relationship with your fans and followers. Focus on engagement, rather than selling.
Posting too much
Being active on social media can help you build a strong online presence. You need to post consistently to keep your followers engaged and to stay relevant, but that doesn’t mean that you should post about something every hour. If you do so, people are likely to unfollow you because of the torture you put them through.
Post at least once a day and focus on content that your fans and followers are interested in. Eventually, you’ll be making friends and earning followers fast.
Not determining your brand
In order to build an online presence, you first need to define your business’ personality. Ask yourself how you want people to envision you. Also, define a consistent brand voice to drive consistency in your content creation efforts. Even if people view your content on different channels, you want to make sure that they could identify the content as coming from your brand.
Abusing the hashtag
Hashtags are a great way of categorizing content, providing context or curating information. Sure, hashtags can be powerful when used correctly. They generate attention and help you gain more followers, but too many hashtags in a single post can be distracting. Plus, it takes away from the message you’ve posted. Stop hashtag abuse!