Christmas is the season of giving. Most people are looking for the perfect gift for their family, friends and loved ones. Many of them turn to social media for gift ideas. This provides a great opportunity for you to promote your products and grow your business.
You need to have strong social media marketing campaign in place if you want to generate more sales. Remember, social media can have a significant influence on a consumer’s purchasing decision.
Use these tips to boost your holiday sales.
Schedule posts in advance
To capitalize on this growing opportunity, you need to start your preparations early. At this point, you should have written your blogs, social media posts and planned your social media calendar. If you haven’t already done so, then you’re too late.
Take time to schedule your posts in advance. Not only will it help you save time, it also gives you enough room to handle real-time engagement when the rush of the holiday is upon you. Stay ahead of the game by planning your social media campaign early.
Create stand out content
Time spent on social media starts to increase by October. It reaches its peak by New Year’s Eve. Because of this, social media is aflutter with holiday buying cheer during this time of the year.
With so many businesses vying for the attention of consumers, you need to find a way to stand out. One of the best ways of doing this is by creating interesting, unique, and informative content. It is also a good idea to create content that activates a high-arousal emotion as it has the potential to go viral.
Feature user-generated content
Instead of bombarding your audience with ads, why not encourage them to share how they like to use your products. Or better yet, ask them to create a story on Snapchat or Instagram showing how they like to celebrate the holidays. Starbucks seem to have mastered the art of user-generated content. They even hold the red cup contest every year.
Encouraging your audience to get creative with your products can be beneficial for your business. Not only will it help boost your social media engagement, your brand will come across as real and personable. Remember, feeling connected is a huge part of what drives social media success.
Most people would read reviews or get recommendations from friends before buying something. If you want to boost your sales this holiday season, encourage your customers to write reviews.
Customer reviews are very influential. In fact, they are more effective than a paid marketing ad in increasing your sales. Having legitimate product reviews can mean the difference between a sale and an abandoned cart. They can persuade new or casual browsers to take action and make their own purchase.
Fun and Festival Holiday Marketing Ideas
Christmas is just around the corner. With the competition getting tougher than ever, most businesses are already plotting their first move. If you haven’t started your holiday marketing yet, then you’re already too late. But don’t worry. We’re here to help.
It’s time for you to start pulling together some marketing ideas and get stocked and ready for the holiday rush. Here are some fun and festive marketing ideas you should implement this holiday season.
Send holiday emails
You have probably heard that email marketing is on the verge of death, and sending emails to your target audience is just a waste of time and effort. That’s not true. In fact, email marketing is alive and well. It’s very beneficial for businesses, big or small.
Email marketing provides a very personalized and intimate way to communicate with your audience. It allows you to build better relationship with them. This holiday season, make sure that you keep in touch with your audience and let them know about your upcoming deals. This will give them a sense of exclusivity.
Send a unique gift catalog to loyal customers
People have crazy schedules these days. Many of them are looking to buy their presents online because it is the most convenient option.
Everyone is in shopping mode during this time of the year. Make it easier for your loyal customers to shop for their Christmas presents by sending them a gift catalog. Now that you have provided them with a convenient way to shop and gift suggestions, they will no longer have to look elsewhere.
Feature upcoming deals in social media
Most people visit social media sites a few times a day. Use this as an opportunity to reach as much peole as possible and let them know about your upcoming deals.
By now, you probably know which social media platform your target audience frequent. If most of your audience are using Instagram, then focus your marketing efforts there. But don’t forget to promote across different platforms as well.
Create limited offers
Any company or retailer with a product or service to sell can benefit from creating limited offers. Adding urgency to your offer will help generate interest and compel people to buy right away.
For this to work, you need to define your offer dates and let people know about it. The whole point of limited-time offers is to get people to act fast. If they know that they can still avail the product or service for the same price next week or next month, they may not even show interest. Call to actions such as today only, last day, and ends at midnight creates a higher level of urgency and pushes your audience to buy now.