Users today are bombarded with ads. We see them on TV, on our way to work, even on social media. Because of this, people learn to tune out these advertisements. What they value, however, are the opinion and feedback shared by your clients and customers.
People who had great experience with your company are likely to share this with their family and friends. People value these feedbacks. In fact, they can affect the buying decision of prospective customers. If you are looking to attract potential customers and increase your sales, we recommend that you use user-generated content to your advantage.
Here are some tips on how to leverage user-generated content in your marketing strategy.
Run a contest
Running a contest is one of the easiest ways to capture the attention of your target audience. This encourages people to share their story or upload a photo of themselves. In return, you get free endorsements from previous customers.
Through a contest, you can gather some valuable insights from your customers while building a relationship with them. This increases brand visibility and can help you build trust with potential customers.
Advertise with reviews
Instead of flooding your social media accounts with advertisements and company blurbs, why don’t you just share photos or screen shots of customer reviews. This is a great way to show people who happy your customers are with your products. Plus, customers trust customer reviews more than branded content because they come across as honest and reliable.
To build a relationship with your target audience, encourage them to share user-generated content. Starbucks had one of the most successful user-generated content campaigns.
A few years back, Starbucks encouraged its customers to decorate their iconic white cup. As expected, people came up with their own unique designs and shared them on social media. They received over 4,000 entries in just 3 weeks. The coffee chain used the winning design on their reusable cups.