With over 70 million users, Pinterest is considered as one of the fastest growing social networking sites. Armed with that information, it is safe to say that Pinterest is just as important as Twitter and Facebook when using social media to reach your target market.
Since Pinterest is all about graphic images, your goal is to create visual images that your customers would enjoy. The more appealing an image is, the more likely it is to generate attention.
So, how can you use Pinterest to attract and engage customers? Here are some tips to get you started.
Build boards around your products
If you own a restaurant, there’s no better way to attract new customers by showing off your dishes. Be sure to create a collection of boards for each of your specialties. After all, food is the main attraction of your restaurant. So, focus on your menu.
Become an information curator
As an online curator, your job is to gather and organize all the best images related to your topic and present them to your virtual audience. When done the right way, people will see you as an industry expert and will eventually consider you as a go-to source for cool images and content.
Add compelling descriptions
If your goal is to capture the attention of customers, you shouldn’t stop at creating visually compelling content. Adding a description is just as important.
Since you’re using SEO to promote your site, why not use it as well to promote your Pinterest page. Use keywords in your titles, tags and pin boards. This is important as it makes it easier for people to find your content.
Engage with other users
The whole point of social networking is socializing. So, engage with customers, strategic partners and industry vendors by tagging them in your descriptions. Another way to interact with other users is to like their pins. This can be a way of telling them that you appreciate their content. Plus, it can help you build a following and convert fans into buyers.