In today’s saturated marketplace, getting ahead in the business world is tougher than ever. They need to amp up their marketing efforts in order to thrive and succeed. If you’ve tried different strategies, but you still haven’t achieved your desired results, don’t fret. We’re here to help you out.
Use these simple and inexpensive tips to attract customers to your small business. Try any of the methods listed below to see which one works best for you.
Identify your target audience
The first and most important step is to identify who your target audience is. Have a crystal clear picture of who exactly you are targeting. You wouldn’t know where to start looking if you don’t know the type of customers you seek.
You may have great products and a marketing campaign in place, but this won’t help you reach your bottomline without a composite of your ideal customer.
Online advertising is the way to go
Living in the digital world, most people spend most of their time online. They would log in to their social media accounts to get in touch with their family and friends. Some even rely on the internet to know what is happening around them. So if you are looking to capture the attention of your target audience, online advertising is the way to go.
Get listed on popular local directories, be active on social media, post blogs regularly and update your website from time to time. With all these strategies combined, you are guaranteed to build a strong online presence and attract a lot of potential customers to your business.
Start a contest
Everybody loves free stuff. This is why contests are always a big hit. It’s not just the idea of receiving free items that encourage people to join contest, but the thrill of beating others and winning.
Let’s say you’re in the wedding business and you sell wedding rings. Couples who are planning to get married will be very much interested in joining. But first, they need to share their love story in order to enter the contest. The couples that get the most number of likes wins. Contestants will need to share this with their family and friends in order to get as much likes.
Yes, you’ll be losing money since you’ll be giving away a pair of wedding rings, but imagine the kind of buzz this could create for your business.
Offer deals and discounts
Everybody is looking for a way to save money. People see deals and discounts as a great way to save money. This is one of the best ways to capture the attention of your target audience.
Since deals and discounts are offered for a limited time only, people are tempted to buy something even if they didn’t plan to. After all, it’s cheap, and the items would revert back to their original prices after a few days, so why not buy now?
Now before you jump into these methods to attract your tribe, make sure you also know where your audience is online!
Which Social Media Channels Fit Your Target Audience
You may have amazing products and provide great services. You also spend time creating good quality content. No matter how engaging or persuasive your content is, you won’t be able to achieve great results unless it reaches your target audience.
Most business use social media to engage with their fans and followers and even build a relationship with them. Considering there are several social media channels out there, do you ever wonder if you’re reaching the right audience?
Which social media channels fit your target audience? Keep reading to find out.
Twitter makes use of hashtags that allows businesses to target people who are talking about and engaging with topics related to their business. This social media platform is ideal for sharing real time information, timely trends or live events, and will result in high levels share and engagement.
Use this social networking platform if your target audience is young adults. 24% of internet users log in on their Twitter account on a daily basis. Younger, more educated crowds aged 18 to 29 uses Twitter. 29% of college grads use Twitter and lots of it.
Facebook is the biggest socal networking channel, with over 1.86 billion monthly users. Yes, Facebook is crowded, but it gives you the ability to narrow down that 1.86 billion users by gender, age, location, interests, marital status, employment, and income; thus, making it easier for you to reach the right audience.
Majority of the entire adult population is on Facebook. In fact, 88% of milennials and 62% of adults aged 65 and up use Facebook. As such, this would be a great place to start with your social media campaign.
Instagram is geared towards younger millennial users. A hefty 38% of female internet users use Instagram. To make the most out of your social media campaign, make sure that you provide attention grabbing photos and high quality videos to your audience. Remember, content is king on Instagram.
People tend to use LinkedIn for interacting with clients, influencers and other professionals. This is a great option for business whose products or services are highly specific to professionals. It is also ideal for B2B marketers.
Just like Facebook, LinkedIn allows you to target users based on gender, location and age. In addition, it also allows you to filter based on field of study, company industry, company size, degrees, job title etc.