With the powerful combination of social media and word-of-mouth, businesses from all over the world are changing how they market to consumers.
As marketers, our first instinct is to create contents or videos that would allow us engage with our target audience and persuade them to buy our products or avail our services. But today’s buyers are smart and savvy. They start losing interest the moment they realize that you are selling a product. One of the biggest keys to connecting with your target audience is leveraging influencers.
With thousands of bloggers and Youtube stars in your industry to choose from, finding the right influencer to partner with may seem like a daunting task. Find out how to choose the perfect influencers to inspire trust from your customers.
Content
This is the most important characteristic when targeting the right influencer for your brand. Read through the blogger’s posts and determine how aligned their contents are with your brand message.
In order to stay relevant, you need to determine the type of content your audience is interested in. Take a moment to browse through the influencer’s blog posts, infographics or videos. This will give you an idea if the influencer will be a good fit for your brand.
Engagement
Engagement indicates how active an influencer’s social community is. Do they share, respond or comment on his posts?
Just because someone talks about your product, doesn’t mean that you should get in touch with that persons and turn him into an advocate. Your goal is to find someone who talks about your products or services and are earning high levels of engagement.
Reach
Part of what makes a social influencer is the fact that they have a large following.
In order to determine whether or not this influencer will be a good representation for your brand, it would be best to define your target audience and compare them to your potential influencer’s audience. There’s no point in partnering with an influencer with 200,000 followers if their audience doesn’t align with yours.
