Discovering your Patient't Journey

From the moment a patient seeks medical care for an injury or makes an appointment with their family doctor to determine the cause of their recent symptoms, the patient has begun a journey during which multiple people may be involved.

Hospitals, physicians, nurses, and other providers, may all be, at one point or another, involved in this patient journey.

When we start to think of the “Patient Journey” we need to think of these things:

  • What they are going through?
  • What are their pain points before they get to you?
  • What are they experiencing and struggling with?

By identifying these things this helps you as a business owner be able to provide the right resources they are looking for.

In today’s healthcare landscape, consumers have more options, choices, and resources when it comes to the direction of their own care. This ecosystem shift slab that the patient transportation is not a linear one, but rather a multi-stage clause with many different channels and touch points along with the media (much like a tree with dozens of different branches).

A few stages of the “Patient Journey” –

Awareness: Self-assessment of barrier and symptoms, leading to online research and education, consequence problem on social media, etc. This is the start id their journey, they have recognized that something is not right with their body, or how they feel. Most people will become aware of their issue and then start the research process. 

This is where they will spend hours online on different tools like Google, Pinterest, Facebook, WedMd, etc. to try to identify what they are going through.

Help: At this point, the patient understands they need help with their symptoms and are looking for the correct place to go. This is where your resource marketing comes into handy because you have been building a rapport with your patients, they trust you and know you are the right person to start with. 

Care: This piece is where the “know, like, trust” factor comes in. When a patient chooses you to be their caretaker and help them with their issues or symptoms this is a really big deal. most people just think I am a doctor and this is what I am supposed to do, but you are doing so much more. You are becoming a large resource mentally, physically, and emotionally. 

Treatment: You may be on the journey with these patients for a while, or just a couple visits. It’s important to take note of their treatment so you can use that data to help other patients like them. Treatment can be anything from home remedies, physical therapy, chemo, counseling, whether it be large or small treatment it will be a world of difference to your patient if they are no longer in pain. 

Behavioral/Lifestyle Change: Changes to reduce readmissions and promote proactive health. How has your care and treatment helped them to live a better life? This piece right here is the end goal, this is what people are looking for. 

  • Do they want to be able to walk with ease again?
  • Be able to live to see their family grow?
  • Be able to overcome their fears?

Whatever that lifestyle is for them that they will be able to achieve when they are doing work with you and your practice is the first step to your digital marketing. They are wanting something better in their life, they became aware of their problem, sought help, got treatment, and now ready to live their life again.

Ongoing Care/Proactive Health: What is the call-to-action? Do they need to come for follow-up appointments, exercises at home, home remedies, physical therapy, etc.? What do they need to do to continue their lifestyle and be proactive from here on out? 

It’s important for the patient to understand their journey and continue to improve. 

WHAT IS PATIENT JOURNEY MAPPING?

Patient route mapping in the healthcare industry is a data-driven, patient-centric approach to planning marketing activity, communications, and (to some degree) even delivery care. It’s a way to gather the facts, discover the anticipation of your patient, and then line-up that information to deliver an exemplary healthcare experience.

What testament a patient excerpt map do for you?

In short, patient section maps give you a clear guide for how to improve retention and acquisition through customer satisfaction. Exceeding patient expectation benefits your saps relation convenience twofold:

  1. It increases retention rates through patient satisfaction
  2. It increases new patient acquisition through evangelism

Word of mouth is still, and most likely always will be the best form of marketing, but if you can really connect with your patient’s on a much deeper level and be able to provide information, be a resource for them and their family. This allows you to take your digital marketing to the next level and reach more people. 

Conclusion

Active listening and putting systems in place is key! You will always want a steady flow of patient’s, and as their lives change maybe they move or find a different doctor or maybe your services are no longer needed, it’s important to keep that pipeline full with new and potential patient’s that need your services.

Digital marketing is a great way to connect with a potential patient’s in your community and be more than just a provider, but a resource. Once people feel they can trust your practice and get their questions answered, that’s when the magic happens. They start talking about you online and referring you more and more.

A few things to do when you get a new patient:

  1. Collect their email address – don’t just leave this in your system and not do anything with it, add it to your CRM like MailChimp, InfusionSoft, SalesForce, MyEmma, Constant Contact, etc. an email software so you can send them monthly newsletters with valuable information.
  2. Ask them to like you on Facebook or Instagram
  3. Invite them to leave a positive review on Google and/or Facebook once they are satisfied with their treatment
  4. Then have a strong social media presence to continue to stay top of mind

Remember, you are an important piece of your patient’s journey!

Learn more about  3 Tested Tactics to Integrate Patient Journey in Digital Marketing Strategy

Understanding your patient's journey and How to market to them online

Influencers are people who are active on blogs and social media. They are also niche promoters and brand advocates. They are the golden children of marketing strategies right now. In fact, brands and retailers are turning towards influencers as major marketing channels.

Here are 3 ways influencer marketing can help build your brand.

Reach new audience

Most businesses are having trouble increasing their fan base. If you are running a small business, your brand only exists to the people who have heard of it before. If you are hoping to grow your brand, make sure to incorporate influencer marketing into marketing campaign.

Influencers have made an art out of creating devoted audiences with their voice and content. By reaching out to influencers who are talking to your target audience, you can increase the number of people who are familiar with your brand. By having them on your side, you’ll be able to reach even more consumers and engage with them. Eventually, it will help generate loyal brand following.

Lower marketing cost

Big companies would hire celebrities to earn visibility for their products and services. Unfortunately, not all businesses have the capability to spend that much for their marketing campaign. Working with an influencer will help you increase your visibility without spending a lot of money.

Most influencers are active on different social media platforms. That means he/she can share your content on each platform. This will help increase your online visibility and help you build a strong social media presence. Since each initiative has multiple uses, influencer marketing will lower your marketing costs.

Increase trust in your brand

Aside from helping your reach your target audience, influencer marketing can also help you establish trust between you and your audience.

Today’s consumers are smart. They no longer fall for gimmicks and promotions. They do research and read feedbacks before purchasing. Often, they base their buying decisions on recommendations from family, friends, or online influencers. Instead of spouting off a list of glowing adjectives to describe your products and services, let the influencers do the talking. Remember, word of mouth recommendations spread through social media faster than fire in a dry field. Since influencers carry a lot of credibility on social media, this will help build trust with your target audience.

In today’s saturated marketplace, getting ahead in the business world is tougher than ever. They need to amp up their marketing efforts in order to thrive and succeed. If you’ve tried different strategies, but you still haven’t achieved your desired results, don’t fret. We’re here to help you out.

Use these simple and inexpensive tips to attract customers to your small business. Try any of the methods listed below to see which one works best for you.

Identify your target audience

The first and most important step is to identify who your target audience is. Have a crystal clear picture of who exactly you are targeting. You wouldn’t know where to start looking if you don’t know the type of customers you seek.

You may have great products and a marketing campaign in place, but this won’t help you reach your bottomline without a composite of your ideal customer.

Online advertising is the way to go

Living in the digital world, most people spend most of their time online. They would log in to their social media accounts to get in touch with their family and friends. Some even rely on the internet to know what is happening around them. So if you are looking to capture the attention of your target audience, online advertising is the way to go.

Get listed on popular local directories, be active on social media, post blogs regularly and update your website from time to time. With all these strategies combined, you are guaranteed to build a strong online presence and attract a lot of potential customers to your business.

Start a contest

Everybody loves free stuff. This is why contests are always a big hit. It’s not just the idea of receiving free items that encourage people to join contest, but the thrill of beating others and winning.

Let’s say you’re in the wedding business and you sell wedding rings. Couples who are planning to get married will be very much interested in joining. But first, they need to share their love story in order to enter the contest. The couples that get the most number of likes wins. Contestants will need to share this with their family and friends in order to get as much likes.

Yes, you’ll be losing money since you’ll be giving away a pair of wedding rings, but imagine the kind of buzz this could create for your business.

Offer deals and discounts

Everybody is looking for a way to save money. People see deals and discounts as a great way to save money. This is one of the best ways to capture the attention of your target audience.

Since deals and discounts are offered for a limited time only, people are tempted to buy something even if they didn’t plan to. After all, it’s cheap, and the items would revert back to their original prices after a few days, so why not buy now?

Now before you jump into these methods to attract your tribe, make sure you also know where your audience is online!

Which Social Media Channels Fit Your Target Audience

You may have amazing products and provide great services. You also spend time creating good quality content. No matter how engaging or persuasive your content is, you won’t be able to achieve great results unless it reaches your target audience.

Most business use social media to engage with their fans and followers and even build a relationship with them. Considering there are several social media channels out there, do you ever wonder if you’re reaching the right audience?

Which social media channels fit your target audience? Keep reading to find out.

Twitter

Twitter makes use of hashtags that allows businesses to target people who are talking about and engaging with topics related to their business. This social media platform is ideal for sharing real time information, timely trends or live events, and will result in high levels share and engagement.

Use this social networking platform if your target audience is young adults. 24% of internet users log in on their Twitter account on a daily basis. Younger, more educated crowds aged 18 to 29 uses Twitter. 29% of college grads use Twitter and lots of it.

Facebook

Facebook is the biggest socal networking channel, with over 1.86 billion monthly users. Yes, Facebook is crowded, but it gives you the ability to narrow down that 1.86 billion users by gender, age, location, interests, marital status, employment, and income; thus, making it easier for you to reach the right audience.

Majority of the entire adult population is on Facebook. In fact, 88% of milennials and 62% of adults aged 65 and up use Facebook. As such, this would be a great place to start with your social media campaign.

Instagram

Instagram is geared towards younger millennial users. A hefty 38% of female internet users use Instagram. To make the most out of your social media campaign, make sure that you provide attention grabbing photos and high quality videos to your audience. Remember, content is king on Instagram.

LinkedIn

People tend to use LinkedIn for interacting with clients, influencers and other professionals. This is a great option for business whose products or services are highly specific to professionals. It is also ideal for B2B marketers.

Just like Facebook, LinkedIn allows you to target users based on gender, location and age. In addition, it also allows you to filter based on field of study, company industry, company size, degrees, job title etc.

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Nearly every brand use social media to engage with their audience and build brand awareness. It has become an important and necessary tactic in online marketing. While social media plays a huge role in a business’ success, committing some mistakes may produce the opposite effect.

Here are 4 mistakes that will kill your social media marketing campaign.

Talking too much about your brand

Most business owners use social media to increase brand awareness. After all, it’s a great place to promote your products and let people know about what’s happening about your business. While it’s fine to do this from time to time, please refrain from bombarding your fans and followers with too much information about your business.

Use social media to engage with your fans and followers. It should be a two-way communication. Share some tips, ask questions, encourage them to share their experience with your business etc. Your audience will also appreciate it if you share content that are informative, funny or interesting.

Creating accounts on too many platforms

We all know that social media platforms allow you to reach new people. But given the number of social channels available today, you may find it hard to manage all of these accounts at the same time. To maximize your social media efforts, we recommend that you focus on platforms where your target audience are. It is better to have a good presence on 2 social channels than a lacklustre presence on 5.

If your target audience are teens to young adults, consider focusing your efforts on Instagram and Snapchat. If you are looking to engage with business professionals, LinkedIn is the best option for you.

Ignoring reviews

Most people like to share their feedbacks on social media. If it’s a good feedback, then it would be really helpful for your business. If it’s a negative feedback, it may or it may not hurt your business. It actually depends on how you handle it.

When faced with a negative feedback, it is best to respond to it and ask the person to discuss matters privately. This will give people the impression that you care about your customers. When done right, you can rectify the issue at hand and turn the situation into a positive one. Never ignore negative reviews. Rather, use it as a way to improve your services.

Very little interaction

As a small business owner, we understand that you have a lot on your plate. But in order to see positive results from you social media marketing campaign, make sure you stay active. While we’re not suggesting that you should stay online 24/7, try to allot at least 2 to 3 hours of your day responding to comments, answering messages and interacting with people. If you don’t engage with them, then they’ll forget about you eventually.

Mistakes That Will Kill Your Social Media Marketing Campaign. Nearly every brand use social media to engage with their audience and build brand awareness. It has become an important and necessary tactic in online marketing. While social media plays a huge role in a business’ success, committing some mistakes may produce the opposite effect. Here are 4 mistakes that will kill your social media marketing campaign.

A lot of business owners say they’re too busy managing their business that they don’t have time to write blogs. Others put off blogging because they think it’s just a waste of their time and effort. What they fail to realize is that blogging is a great tool that can provide a wide range of benefits for their business. This is especially beneficial for small businesses.

If your business doesn’t already have a blog, we encourage you to create one today. Here are 4 reasons why your business should be writing a blog. Hopefully, these benefits would encourage you to start a blog for your business.

Establish your business as an industry leader

Blogging allows you to share your expertise. Here, you can post how-to articles, tutorials, trends, industry news, your thoughts or opinion about relevant topics and more. If you run out of ideas to write about, we suggest that you listen to questions customers and prospects usually ask, and answer them in your blog. By providing them with helpful information, people will eventually look to you as a reliable source for information in your industry.

Let your brand’s personality shine.

Blogging gives you a chance to reach potential and existing customers. Through this platform, you can share your business’ story, provide more information about your products and services, as well as future events. Every post you publish helps increase brand awareness and provides more insight into your company. Through this platform, you can show people what your business is all about.

Drive traffic to your website

Writing blogs is one of the most effective ways to attract prospective customers and bring traffic to your website. Most people go online when looking for answers or when they want to learn more about certain topics. If you can provide them with content that are interesting, informative and unique, they’ll keep coming back to your website. Once you gain the trust of your target audience, it would be easier for you to turn them into paying customers.

Boost search engine optimization

Blogging is an effective way to improve your site’s SEO –if you do it right, that is. When people research about specific topics, most of them would only visit websites on the first page of search engines. Some would only check out the first 3 sites.

Search engines like Google reward websites that produce great content. By taking time to create good quality content and publishing one on a regular basis, your website is likely to rank on search engines. But if you write poor quality content or just copy someone else’s blog posts, Google will penalize you by placing your site on the last page.

With all the benefits listed above, now is the best time to start a blog for your business. If you need help writing them, please contact BIMS today. We can help you create blog posts that are informative, unique and relevant to your business.

In today’s mobile-driven world, producing content on a regular basis is a must in order to maintain a strong online presence. But with so many creative minds joining the social media sphere and great blogs emerging on almost a daily basis, capturing the attention of your target audience has become extremely difficult.

How do you cut through the noise and stand out in the online world? Visual content can help. Don’t believe us? Studies show that content with relevant images get 94% more views, likes and comments as compared to those without.

Here are some tips for creating awesome visual content for social media.

Customize stock photos

Stock photos have been tremendously helpful for those who don’t have a sizeable design budget and those who need them fast. But in order to stay with your brand and visual identity guidelines, it is important that you customize these photos. Plus, you wouldn’t want your audience to see the exact same photo in other sites, right? Tweak and customize stock photos to make them your own.

Use online editing tools

Creating visual content can be challenging. The good news is that you don’t have to be an expert in photo editing to create great images. There are several online editing tools like Canva, Picmonkey and RelayThat that can help you create stunning visual content that looks like it came from a professional graphic designer.

Add a call-to-action

Ideally, great visual content should eye-catching and entice people to take action. Now that you have successfully captured people’s attention, let them know what you want them to do. Do you want them to share, like or comment on your post? Or do you want them to click through your content? You can either add a call-to-action on the image, in the description or both.

Be consistent

Colors can help make your visual content pop. It can help you capture the attention of your target audience and provide amazing results. But it is also important to stay consistent with the type of visual element you use like colors.

Choose 2 to 4 colors and stick to them when creating visual content. Use it in your logo, texts, images etc. Remember, having a consistent color palette is a must.

New Year’s Resolutions for Better Digital MarketingThe New Year is a great time for business owners to reflect on the things they have accomplished in the previous year. This is also a great time to list down your business goals and what you plan to achieve this year.

Most people resolve to lose weight, eat healthier and to quit smoking. Why not make some for your business as well? Resolve 2018 to be the best year for your business and make it happen.

Here are 3 resolutions for better digital marketing. Get your head start this year with this list of resolutions.

Improve mobile optimization

With one-quarter of global web searches conducted on a mobile device, you are ultimately losing sales if you aren’t optimized for mobile.

In order for your business to achieve its highest potential and profit, make the user experience clear and pleasant. Remember that your visitors are viewing your page on a device with a smaller screen, so be sure to keep your site simple, consistent and easy to navigate. Page speed is also important for mobile users. They are on the go and aren’t willing to wait. In fact, studies suggest that 57% of mobile users will abandon your site if it takes more than 3 seconds to load.

Start a blog and update blog constantly

Whether you’re running a multinational company or a small business, blogging is important for your business.

Updating your blog on a regular basis and providing your audience with fresh, well written articles will help position your brand as an industry leader. In addition, you can use this marketing tactic to drive traffic to your site and increase your SEO ranking. If you still don’t have a business blog or aren’t posting new content, now would be a great time to start.

Understand your site’s analytics

Understanding your site’s analytics allows you to track the effectiveness of your online marketing campaigns. You want to know how your customers have reached your site, how long they stay on your site, as well as how they are navigating your site. You need to be able to track these behaviors to help you determine which features of your website are actually driving revenue and which aren’t.

4-keys-to-growing-your-small-businessEvery business is different, yet all have common goals – to grow and expand their business. The problem is, a lot of business owners them give up even before they reach goal. As an entrepreneur, you need to understand that growth is a long-term, ongoing and always evolving process.

You can be highly successful in your business if you live by these simple ideologies.

Look for new ways to wow your customers

As we welcome the New Year, you should take this opportunity to think of what you can do to impress your customers. Think about the different ways you can really delight, thrill and surprise your customers. Take the time to think of new ways to wow your customers.

Delegate some daily responsibilities

According to studies, 70% of small business owners prefer to do everything on their own. You need to understand, though, that running a small business is no small task. If you try to do everything on your own, you may find yourself swamped with work, stressed and exhausted. Worse, you may be missing out on a lot of business opportunities and time with your family.

As your business grows, you need to start letting go of day-to-day responsibilities and delegate some of these tasks to your team. This way, you can focus on tasks that have the biggest impact on the growth of your business.

Create high quality products

In today’s highly competitive business environment, the only way to thrive and survive is to attain and retain customer satisfaction. To do that, you should consistently deliver high quality products and services to your customers.

In the business world, quality is everything. Customers will continue to buy from you if you deliver quality products. If you do not, they will quickly look for alternatives.

Professional development

We live in a world that is quickly changing. None of us can afford to be stagnant in our knowledge. Regardless of the industry you’re in, make a commitment to continue learning and growing. Knowing the latest trends will help your business stay relevant and stay on top of these changes. Remember, learning is essential to stay on top of things.

The key to your future can be found in ongoing commitment to learning. After all, where you are today is a reflection of the skills and education that got you there.

4-ways-to-inject-holiday-spirit-into-your-social-media-campaignThe holiday season is an exciting time for online marketers. With more and more people realizing the comfort of online shopping, online retail sales increase during the holiday season. All those online shoppers are ready to splurge.  Your business could be missing out on a lot of business opportunities if your company isn’t getting into the spirit yet.

Create a social media campaign that reflects the holiday season and it will definitely lead to marketing success that will make your holiday merry. Here are 4 ways to inject holiday spirit into your social media campaign.

Show the magic of giving

Christmas is a time when everyone’s thoughts turn to giving. This holiday season, let people know that you’ll be donating a portion of your sales to charity. Clients love to see this good will passed on and will definitely be supporting your program. Helping those in need will not only help you build a positive image; you’ll also feel good about yourself.

Create a very merry Christmas offer

The holidays are a time for gift giving. Most people go on a shopping spree during this time of the year to buy great gifts for their family and friends. Instead of visiting their favorite shopping destinations, more and more people are turning to their mobile phones to look for the best deals.

Get your audience in the holiday spirit and trigger Christmas shopping by offering Christmas vouchers, special festive discounts, buy one get one free or one-day sales. Christmas countdown sales are also a great idea because they create a sense of urgency, encouraging customers to buy on impulse.

Give freebies

People love free stuff. Since people are likely to buy more this holiday season, you might want to offer some freebies as a way of saying thank you. You don’t have to give a gift to every customer, though. Let customers know that they’ll be receiving a free gift for a minimum purchase. This will encourage them to buy more than what they have originally planned.

Sparkle up your cover photo

While it’s good to add some Christmas sparkle into your cover photo, it doesn’t necessarily have to be about Christmas gifts, red and green decorations or Christmas trees. Rather, it should showcase some special holiday products or some special holiday deals your followers and fans would be interested to know about. Try to think of your cover photo as your billboard.

boost-your-holiday-sales-with-these-quick-tipsHoliday season is the busiest time of the year for online retailers. According to studies, there is a 20% increase in online sales between Black Friday and Christmas. This is a wonderful time to attract more customers to buy your products and grow your business. But with so many businesses vying for the attention of consumers online, it’s time to think about how to capitalize on this potential influx of buy-happy customers.

Here are our top tips for holiday sales conversions.

Post regularly

During the holidays, social media usage is at an all-time high. Most people are at family events and are scrolling through their news feeds to pass time and keep themselves entertained. Some are looking for special offers and gift ideas. More users on social media mean more potential clients for you.

With more people turning into their smart phones during this time of the year, you want to make sure that you’re posting more often. Remember, more engagement means more exposure, which may lead to an increase in sales.

Get your visitors into the spirit of Christmas

Just like you decorate your home to get in a festive mood, you should also consider sprucing up your social media page or e-commerce site. Spread holiday cheer with seasonally themed cover images. Or better yet, give your online store a quick holiday make-over. Use the holiday season to change things up.

One study revealed that theming a shop for the holiday season excites visitors and gets them into holiday shopping spirit. This is a clever way to turn visitors into buying customers.

Don’t be a stranger

A lot of people fail to realize this, but it is far easier to sell to existing customers than it is to approach new prospects. Don’t be afraid to market to those you know. The best way to do this is by sending them an email. Let customers know that you have this certain product on hand. If they’re interested, they can drop by your store or visit your online store to buy the product. It’s as simple as that.