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With the popularity of social media, there is an increasing demand for business owners to market their products and service via social media. In accordance to this, the number of tools and technology to support this marketing strategy is also abundant.

Mention

This is a reasonably priced social media tool that allows you to track mentions of your brand or keywords across social media channels and over the web. Mention would also provide you with a list of mentions and enables you to respond or delete these mentions.

Scoop.it

People use this tool in order to share and find contents in boards regarding a particular topic. If you do not have time to write contents, you could find someone in scoop.it to write it for you. Plus, it is a great source of traffic. So, you might want to try it out.

Google Analytics

Through this app, you could easily check your traffic and see how well it’s doing. Plus, you could also determine how many people have read your blog post.

Evernote

This is a great note taking app that you could use on your phone or computer. This app could capture images, texts and videos. It could also come in handy if you come up with an idea that you might need for your blog and need to jot down notes.

Nimble

This app is especially designed to help build and manage relationships via social media. This is becoming a popular app among business owners since it does not only help you interact with your followers; it also allows you to build relationship with them.

Hubspot

WordPress is a popular platform that most bloggers use in creating blog posts and content that could be optimized for search engines. If you are in need of a tool that covers both marketing functionality and blogging, this is the best option for you.