As the holiday season sneak up and the end of the year approaches once again, most business owners are thinking of ways to connect with their audience while looking for one last push to finish the year strong.
Every business owner I know has more on their plate than usual at this time of the year. They’re focused on mapping out their holiday social media strategy and pushing out online deals that would capture their audience’s attention. After all, consumers are already at their computers, with their credit cards on standby. You don’t want to get left behind.
Use these tips to get ahead of the marketing game and stand out from the competition.
Create holiday-themed content
Did you know that 64% of consumers turn to social media platforms when looking for gift ideas for their friends and loved ones? If you haven’t already, take this opportunity to share deals and special offers on your social media pages.
Of course, you shouldn’t just focus on deals. You want to offer valuable content to your fans and followers.
Take time to fill your social media calendar with holiday-themed content. Depending on what niche you’re in, you can create some gift guides, share holiday recipes, or even share some safety tips.
Host a holiday giveaway
With the competition getting tougher every year, businesses are looking for a way to stand out. Now, the only thing that’s better than a good deal is something you can get for free. Hosting a holiday giveaway gives your audience a chance to get a free give for themselves or their loved ones.
The key to a successful giveaway is high demand. That said, you need to provide a compelling incentive — something your audience wants. For best results, you can involve your audience in the planning process. Conduct a survey and ask them what they’d like you to giveaway.
But before you start planning what to give away and what the guidelines are, it is important to determine your goal. Are you looking for ways to grow your email list? Or are you hoping to get your followers involved with your brand?
Get your ads ready to go
The holiday season is a busy time for business owners. People are already in buying mode as they’re looking for the perfect gift for their loved ones. If you want to generate more sales, you’d like to get your products in front of your audience. And running ads is one of the best ways to do so.
But here’s the thing… Ad costs usually go up this time of year since there is more competition. That means you’d have to pay a bit more than you would on a regular day.
To make the most of your ad budget, we suggest that you focus on warm audiences- those already familiar with your brand. Customers with pre-existing brand affinity are easier to convert than new, unproven audiences.
Create genuine holiday messages
2021 is nearing its end. This is the perfect opportunity for you to connect with your clients and customers in an authentic, non-salesy way. Not only will it help you build a relationship with them, but it’s also a good way to cut through the noise.
Remember that most users receive dozens of “Happy Holidays” emails from brands during the holiday season, so make sure yours stand out. So if you decide to send holiday greetings via email, we suggest that you create a powerful, personal message that honestly speaks to your audience.
A video message would be a great option if you want to increase your engagement while showing your customers how much you appreciate their support. Why? Because studies suggest that 72% of consumers prefer watching videos from businesses over other types of marketing.
Practice the art of storytelling
It’s the season of joy, giving, and gratefulness once again. Use this time to share a heartwarming story with your fans and followers and practice the art of storytelling.
With more vying for the attention of online shoppers, it becomes even more challenging to cut through the noise. A nice, touching story will capture your audience’s attention and get the readers into the holiday spirit.
There are a lot of ways to tell a story. You can write a blog, conduct an interview, or create a short video. The key is to focus on brand cohesion and a story that your audience can resonate with.
The holidays is a time of joy and togetherness for many of us. But for businesses, both big and small, it’s also the biggest period for online sales. All of a sudden, you’re met with a flurry of holiday advertisements and tempting shopping deals.
If you need help capturing the festive season in your social media posts and looking to separate your brand from the competition, we encourage you to book a free 30-minute call with us. We’ll help you build your social strategy and prepare for a more profitable 2022.