Holidays are undoubtedly the best time of the year to rake in the best profits. It’s that one season when consumers not only shop for themselves but for everyone else who matters to them.
People who usually don’t visit your site may suddenly be on the lookout for a gift for themselves or their family and friends. Either way, they are consumers. The only possible problem is that every brand is vying for their attention.
So how can you ensure that your e-commerce store stands out? Use these tips to boost your sales this holiday season.
Every business owner shares a common goal: to generate more sales. Product bundling is a win-win for both sellers and buyers. You get to sell more products. Buyers, on the other hand, get a discount for buying multiple products. Plus, they get to save money on shipping.
This was a marketing strategy that Nintendo used years ago. They bundled their gaming consoles and video games, and the sales went up by 100,000.
The key is to find the right mix of your products for your bundled package. If you’re selling cosmetics, you can create a bundle that includes lipstick and a lip liner. They’re complementary products and would make sense for consumers to buy them as a bundle.
For most e-commerce stores, their best-selling items make up 80% of their sales. These are proven products your customers love. If you’re targeting a cold audience, you want to be sure you’re putting your best foot forward.
Showcasing your bestsellers and recommendations on your platform will make it easily accessible for your shoppers. It can hasten their decision-making process. You’ll be doing them a favor by guiding them on what’s best in-store.
Create gift guides
People turn to Google for gift ideas for their loved ones. By creating gift guides, you’re not just doing your audience a favor; you’re also attracting more customers and improving your search engine rankings.
Of course, you’d want to include your products on the list. Be sure to highlight the features and benefits of each product to show people why it would make a great gift.
The more specific the gift guide, the more likely will it capture people’s attention. Consider the demographic of your audience when writing gift guides. Think about their age, gender, hobbies, interests, etc.
Maximize email marketing
With an average of 24% Click Through Rate and a 6% Conversion Rate, email remains to be the most cost-effective way to speak to your buyers at a personal level. This is where you build relationships with them way before the holidays.
To make the most out of the holiday season, you need to plan ahead. Send out teasers to build excitement for your upcoming sales. So when the day comes, your subscribers will be ready to click the “buy now” button.
Make sure that you personalize your email campaigns. There’s a good chance your competitors are also sending out emails. The last thing you want is for your emails to be lost in an inbox full of similar offers.
Redesign with a festive theme
Want to capture the attention of your potential buyers? Ensure that your E-commerce site, particularly your landing page, is in line with the festive theme of the season.
Choose a theme that resonates with the mood and the spirit of your target market. Changing colors, adding graphics, adding a dedicated category for the holidays would call better attention to your online store.
Make mobile shopping easy
It’s no surprise that the global population is attached to their mobile phones. Make sure that your mobile site is easy to navigate and that checkout is a breeze.
The more user-friendly your mobile site is, the more likely shoppers would do business with you. Support thematic searches (i.e., gifts for men, gifts for her) and give leeway for misspelling for an easier search. According to research, 25% of shoppers leave their cart because navigation and checkout are too complicated. Be mindful not to do that.
Offer limited-time discounts
To encourage buyers to complete their shopping, highlight any discounts on their existing items in the cart. A scarce offer for a limited time frame may also induce a sense of urgency to complete the process. Remember that competition is tough out there. The better your offer is compared to others, the more likely that consumers will stick with you.
Automate as much as you can
Incorrect orders and delivery delays are two of the many things that can completely turn away a customer for good. With the influx of orders during the holidays, automate as much as possible to reduce errors and mistakes.
The holiday season is one of the busiest times of the year for both retail and e-commerce business owners. But let’s face it. Increasing sales isn’t something you can achieve overnight. It requires careful planning and a robust marketing strategy.
If you need help with your holiday marketing campaign, please feel free to reach out to us. Schedule a free 30-minute call with us, and we’ll help you create a marketing strategy that will boost your conversion rates not just on the festive days but the whole year-round.