Entries by Caitlin McDonald

New changes to Facebook’s Algorithm

Facebook is always making changes to the look, feel and back-end and the system and profiles. This article came out yesterday on HubSpot about  5 Ways You Can Capitalize on Facebook’s News Feed Algorithm Update We wanted to touch on this real quick, as a social media management company we are always making sure with the […]

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Where and Why to Publish Short-Form Content

Smart content marketers know that constantly producing content can feel like trying to feed a beast with a nearly insatiable appetite. If long-form content like ebooks and whitepapers is a meal, then short-form content is like a snack, providing bite-sized information that’s easily digestible. Both long- and short-form content should be part of your marketing […]

Inbound Marketing… Huh?

Inbound Marketing: Any marketing tactic that relies on earning people’s interest instead of buying it. Inbound marketing means creating and sharing content that is specifically designed to appeal to your qualified prospects. The content keeps these dream customers and businesses coming back for more until they are ready to make a purchase. We’ve put together […]

Creating a Social Media Strategy

Social media can seem very time consuming when you are getting started with it either for personal use or even more with business use. As a business owner it is so important that you have an online presence, it is your reputation these days. If someone is searching for you, and they can’t find you […]

10 important steps to your LinkedIn Profile

With over 175 million users, LinkedIn is a potent platform that can get you and your business the attention it deserves. The following 10 steps will walk you through the process of building your LinkedIn network. These steps will help you optimize your LinkedIn presence for networking, marketing and growing your business. 1. Post Your Head […]

Your Marketing Voice has merged companies!

I am very excited to announce as of July 1st, 2013 Your Marketing Voice and Boundless SEM have merged companies to Boundless Internet Marketing Solutions AKA The BIMS Team. We manage everything from social media, blogging, videos, PPC, Facebook Ads, lead tracking and much more! We would love to bring your company on as a […]

Ever had somebody asking you about your social media ROI?

This is a great article we found at  http://ezinearticles.com/?Improving-Social-Media-ROI-the-Easy-Way&id=7810932 As social media managers, one thing we get asked all the time is “How do you get a ROI with social media” here are a few great ways to monitor your ROI. One thing to remember is if you are spending time or money on managing social […]

3 simple rules to follow with social media

In today’s marketing world, businesses of all types are realizing how important it is to have an online presence. The average age on Facebook is 25-55, so it really is reaching all types of demographics, one issue we see our clients run into, is how to start that online brand and online community. More and […]