LinkedIn is, what I think one of the most overlooked social media platforms out there. A lot of business owners have a LinkedIn profile that they set up when they were back at their corporate job and maybe have updated it once or twice. Well, I am here to tell you WAKE UP and make sure you have updated your LinkedIn profile! In this blog we will be covering:

  • What you should include in your personal profile
  • How to create a company page
  • How you can add connections and build your network.

What Do I Need To Supply For A Linkedin Profile Page?

Top 9 things that you NEED to have in your profile

1. YOUR Picture

  • Do NOT use an avatar or cheesy image of yourself, people want to see YOU
  • You can use a current up-to-date headshot, or an image of yourself with a natural background, not a party or fuzzy image or a selfie. Take your time on this photo! 

2. Headline and Header

  • Think of this as the first impression, this is what people are going to see with your name and picture.
  • Have your headline be intriguing, eye-grabbing, relevant and clear.
  • Include your company name and then your title or what you do. 
  • You can now have a customized banner (1400×425), which you can create in Canva. This header should be relevant to who you are and what you do. Have fun with it. 

3. Summary (Good for SEO)

  • Tell your story, what’s your WHY. Keep your summary in the first person.
  • Personalize your summary.
  • Your summary should be engaging, relevant and conversational.
  • In this area, it is great to demonstrate that you are an expert in your field/industry. Add media (Videos, PowerPoints, Presentations, PDFs. etc.)
  • Remember SEO when you are writing your summary. It is important to include your keywords in this section along with long-tail keyword phrases to have a higher rank within LinkedIn searches but also Google searches. Here are two pieces we did on finding your keywords so you know what you should be writing about. Finding Keywords and How to Use KWFinder.com 
  • As I mentioned before add media to your summary! There is not a limit, I mean you don’t want to add your WHOLE YouTube Channel, but I would say between 2-5 videos, or maybe big presentations you have done, recorded webinars, things that give your audience value. Something they can learn from looking at your LinkedIn profile! AND this helps you stand out from everyone else. 🙂
  • We have spoken about what’s your WHY, creating that personal brand, your core values, brand message, you want to make sure those come through in your profile. People should be able to read your summary and understand who you are and WHY you do what you do.
  • Talk to your target market, at the end of your summary have a call-to-action

4. Experience

  • Start with the most recent position or company and give us details! What is your role, responsibilities, etc.
  • List the experiences you have had with each position or company
  • List our accomplishments and challenges you have encountered, what was the outcome?
  • Remember your target market and speak to them when you are adding your services and details.
  • You don’t need to list EVERY job you have had from the time you turned 15! Stay relevant list that last few with great detail.

5. Education

  • Where did you go to school? You can list high school and college
  • Remember to list your degrees, diplomas, certifications etc.
  • It’s important to also include dates and locations.

6. Volunteering & Causes

  • People LOVE to see that you are involved in your community or a certain cause. Cause marketing is HUGE!
  • List the non-profits you have helped, maybe sit on the board or have organized events for.
  • What causes do you donate your time, money and energy too?

7. Skills & Endorsements

  • We get asked this question a lot, should we include the skills and endorsements in our profiles? The answer is YES!
  • People have recognized you for a skill that you have, acknowledge it.
  • LinkedIn will have those endorsements show up by the ones people have selected the most. You can always go in and edit or delete these as you find needed.
  • Think of your keywords when adding your skills, you will notice in the image below, the last skill on the bottom right corner says DOGS, um, I do social media and digital marketing, BUT in my past experience I was a Vet Tech at an Animal Emergency Center, so I may think of deleting that one just because it is not relevant with what I am doing now. 

8. Recommendation & Awards

  • We always encourage our clients to have people give them recommendations on LinkedIn and include them in your profile.
  • List any awards you have won through work, community, networking.

9. Interests and Groups

  • As a bonus to your profile included interests you have
  • Also, include groups you are apart of on LinkedIn

Now, that we have your personal profile taken care of it is time to move into business. You can still post business related topics to your personal profile, but there are so many perks to having a business page on LinkedIn. In the video below I show you how to create that company page, so if you don’t have a company already take a minute to create one and then we will talk about “WHY” you need to have one and all the benefits!

LinkedIn Business Page

You want to make sure you optimize your company page to build brand recognition. We spoke last week about being consistent across the board with your social media and that remains the same with your company page. You want to make sure you have the right size header, logo, etc. Here are the sizes you need to have on your company page:

 

  • Company logo – 300 x 300
  • Cover image – 1536 x 768
  • Overview tab image – 360 x 120
  • Hero image – 1128 x 376

Here is an example of H&R Block’s company page, it is consistent with their brand, brand colors, logo, header, overview image, about us and more!

About Us Section

This is the MOST important piece of your company page, you have 2000 characters to use up. Think of your story, WHY your business does what it does, who do you help, speak to your target audience and use your keyword phrases. This is where your audience gets to really know WHO the company is. They are taking a peek inside and understand more of the foundation of your business. What makes your company stand out from the others, how did your company come to fruition, what is your business’s mission and vision, etc? More details the better.  You want this section to be eye-grabbing and you want your audience to fall in love with your business, your brand, you want them to want to find out more. . .  you want them walking away liking you, building that trust. You do not want them walking away feeling like they were being “sold” or not understanding what your business does.

Also remember in this section you want to add your website, your main office –  with this piece most of our clients, including us work from our homes and do not want our address out to the world, I love coffee dates but don’t want people knocking on my door 🙂 You still need to enter your full address, but on the public page it will just say headquarters in CITY, ST not your address. In the video above I show how this process works! Also, you will enter the number of employees you have, the year you were founded, company type and BONUS – Specialties! You can use keywords in this area of specialties or a very clear short statement of what you do.

If you have LinkedIn upgrade package you can also add jobs and life section, we won’t really go into those today, just because most of our readers just use the free version of LinkedIn, just like us! The next thing we want to add as an extension of your company page is:

Add Showcase Pages

Creating a showcase page is adding to your company page, it is an extension. You can highlight a specific product or service your business offers. This allows your brand to come to life a little bit more. Before LinkedIn had a services/products tab, but they do not have that anymore. They now offer the showcase page/ It is an independent page with its own “About Us” section, logo, cover, website, etc. It also will have its own followers and you can post your own updates to this showcase page to show that service or products own personality. These updates you post would only be about this service or product.  You can also monitor its own analytics, so you can see how that showcase page is doing.

We created a showcase page just for our small group online coaching: As you can see this is just for our small group coaching and its website url is to that page on our website, then to the right you see that is says “This is a Showcase page by: Social Speak Network” which links back to our company page. This is a great way to talk about your key services or products. I would like 3-5, it adds so much value to your company page.
social speak showcase LinkedIn page

This is so freaking cool right?!?! Yes, it is! Now that you built your awesome Showcase pages I am sure you are wondering where does it show up and how do people see the connection between your company page and Showcase pages??? Well, it is pretty simple your Showcase pages show up right under (Well after the ads) the About Us section. This is just such a cool way to promote those key services or products. Think of these Showcase pages as website pages, they are meant to stay on your company page and be updated as needed. These are NOT pages to create events or short-term marketing offers or campaigns. These Showcase pages are going to help build trust and relationships with your audience. This is what is looks like:

Great job on getting your personal profile set up, your company page and showcase pages created, now it’s time to feed them! What I mean by this is CONTENT!

Start Posting Valuable Content:

Content stills remains a key component of these pages. If you took the time to create these pages, and make sure they look pretty and match your brans, why wouldn’t you want to do more with them? They need to be thought of the same as you think about your Instagram Business profiles or Facebook Page, you post to those daily or weekly correct? Your LinkedIn profile, Company Page, and Showcase pages should be thought of the same way! WOW, we just added a lot more to your list! Don’t worry you can add your company page and showcase pages to Buffer or Hootsuite, so you can schedule your posts to go out through one of these tools to help save time, but also to be consistent. You may need to upgrade your package with these two tools if you have already used the 3 free social profiles. Each of these is free to post through up to 3 profiles, so you may already have Facebook, Twitter, and your personal LinkedIn profile, you will need to increase your account so you can add more.

What are things you should talk about on each of these pages? I think we need to split these up into three different sections, each area such as your personal profile, company page, and showcase page will have their own personality. You need to treat them as their own entity. Each page audience will be different, they may be similar or you will have people that you are connected with on LinkedIn and YOU and then they follow your company page and maybe one of your showcase pages as well. So, they will NOT want to see the same content on each page. Let’s start with your personal profile first, this is what most people will see, because like all the social media algorithms you will get more engagement with your personal profile than your company pages.

Personal Profile Tips:

  • Post valuable content, NO political or religious posts
  • Post Daily
  • Share your businesses blog posts with clear call-to-action
  • Share your personal story
  • Stay away from posts you would put on your personal FB – LinkedIn is a little more professional
  • Share tips, techniques, tools, videos that align with your business
  • Talk about your role in your business, your journey, who you have helped, your WHY

Company Page Tips:

  • Post focused, clean, relevant, and valuable content
  • Share your blog posts
  • Talk about your content upgrades with call-to-action
  • Share your YouTube videos
  • Curated content – articles, videos, images from other companies that align with your business.
  • Feature an employee or a person that works with you
  • Behind the scenes – stories, pictures, videos
  • Test your audience – post an appropriate funny video or image and see the response, mix up your content to see what your audience is engaging with the most.
  • Branded images via Canva that have a quote or stat
  • Events – talk about local events that are going on or events you will be attending
  • Local – if you are a local business share local news
  • Speak to your target audience – ask them questions and get feedback

Showcase Page Tips:

  • This is about that one service or product
  • Stay focused on the topic at hand
  • Post maybe 3 times per week – people tht follow your company page or personal profile will already see what your business is doing so posts on your showcase page need to be specific to that service or product. You don’t want to overwhelm your audience.
  • Videos you have done on that service or product
  • Client testimonials
  • Share stories of your struggle, your journey or clients journey and how this service or product has helped them.
  • Share stats and success stories

As you can see these are all similar but different at the same time.

How to Grow your Profile and Company Page

One of the features I like most about LinkedIn is you can add connections to grow your online community. Before, people would just add anyone and everyone so they built quantity connections, rather than quality. Yeah, it’s great to have a large number of connections but we want to focus on adding the quality connections. A key piece to adding quality connections is to have a little note, an intro when you ask somebody to connect with you if you don’ already know them.  You may see LION next to peoples names, this stands for LinkedIn Open Networker, meaning they are open to connecting with everyone, I don’t see this being used too much anymore, which I like. You will get asked to connect with people you don’t know and that is OK, check them out, look at their profile and see who they are. I like to think of LinkedIn is an online networking group.

In this image below you will see that someone asked me to connect with him, I do not know him personally, but he did send a message along with the connection. LinkedIn will also show you “People you may know” similar to Facebook. These people show up based on your profile and mutual connections.

Here are a few ways to be able to connect or invite people to connect with people on LinkedIn:

  • If you know a specific name of the person you want to connect with, you can search for them and find their profile and then click connect.
  • You can also upload your email list or contacts from Gmail, yahoo, outlook, etc.
  • Then as I mentioned above looking at the “People You May Know” section and asking people to connect through there.
    NOTE: If people have asked to connect with you and you have pending invites they will appear on the top bar on your LinkedIn account next to “Network”

Again, we highly recommend before you go connection crazy that you craft together a short, simple to the point message of why you want to connect with that person and send it along when you ask to connect, let me show you:

What’s Next?

It is such a great feeling when you have your LinkedIn profile updated to 100% and then when you create your company page, Showcase pages and have started to add connections, but what will make people want to connect with you? CONTENT! Be sure to be consistent as we have spoken about. In our next blog, we will be talking about groups, article and how to prospect on LinkedIn to take your profile to the next level!

If you need some help setting up or company page or creating the right size graphic, please let us know!

LinkedIn is one of my favorite places to share content. Of Twitter and Facebook, LinkedIn is the best social network for lead generation with a conversion rate of 2.74%.* It also tends to direct the most traffic to B2B (and B2C) websites even though there is fewer interactions with specific posts.

I recommend using LinkedIn a few different ways for your business.

Add:

Add connections who are prospects AND referral partners. Don’t hesitate to reach out to your dream connections, just be sure to write a personal note about why you would like to connect with them.

Join:

Join groups that include your prospects AND those made of folks within your industry.

Share:

Share your blog posts to your personal profile, your business profile, groups you are a part of, and as an Article.

Ask:

Ask questions of folks within your industry. Many people are afraid this will make them look inexperienced, but why not learn from someone who has already been through the same or a similar experience!

Export:

Export your connections and invite them to join your email list. You can also add these emails to a custom audience in Facebook ads as a way to broaden your reach.

While you are using LinkedIn, think of it like a networking group or coworking space. You want to put your best foot forward and still be authentic. Sharing, commenting, and asking questions can help you to stand out as an influencer in your industry.

LinkedIn is also a space where you can connect with the “untouchables”.

Brainstorm a list of the top 5 to 10 individuals that you admire or have changed your industry and put together a personal note for each of them.

For these messages, start by explaining how you found them and what you have in common. It is okay if you are straightforward and say you were doing research and came across their profile. Then lead into why you would like to connect. By being transparent you can overcome many initial apprehensions an individual may have. Lastly, ask for the connection or the next step.

As long as you get to the point quickly for why you are writing and don’t expect someone to give, give, give, without knowing you or getting anything in return, we’ve had great success building networks on LinkedIn with the big game changers in industries.

How to stand out on LinkedIn: Of Twitter and Facebook, LinkedIn is the best social network for lead generation with a conversion rate of 2.74%.* It also tends to direct the most traffic to B2B (and B2C) websites even though there is fewer interactions with specific posts.

*Hubspot

Creating a Powerful LinkedIn Profile

LinkedIn is the biggest social network for professionals. Statistics show that 2 people join LinkedIn every second. Many of them are looking to supercharge their career or business. Now, do you realize how many people you are up against?

Whether you’re networking, generating leads or job hunting, having an eye-catching professional profile on LinkedIn will increase the odds of potential clients, partners or employers getting in touch with you.

In this blog post, we have put together some tips that will help you amp up your profile. Use these tips to create a powerful LinkedIn profile that will get you noticed.

Have the right profile picture

Your profile photo is one of the most important parts of your profile. Why? It’s because people base their first impression on the photo they see on your profile.

Studies show that you’ll get 14 times more views than the competition if you have a great profile picture. Remember that LinkedIn caters to professionals, so choose a simple, professional shot. Reserve those selfies for Twitter, Instagram and Facebook.

Make your headline standout

At the top of your profile, you are given 120 characters to tell the world what exactly it is that you do. Rather than just putting your job title, you want to use that space to showcase your specialty and value proposition. This is especially beneficial if you’re looking for jobs.

Create a killer summary

Your LinkedIn summary should be impressive, engaging and interesting to your reader. This is where you sell yourself and showcase your accomplishments. This is your chance to show the world how good you are and that you deserve their attention.

Include keywords

Optimize your profile by incorporating keywords that people are using to find someone like you. Place them in various sections of your profile such as the job title, headline, summary and specialties. This will ensure that you’ll get found by your target audience and your profile will perform well in search engines.

Since LinkedIn went public in 2011, the social media platform has grown to be the center for making connections, developing careers, and many other business related activities. With 2 million new users joining every second, and with 107 million users in the US alone, LinkedIn is continuing to skyrocket in the world of social media. Why should you your start making LinkedIn a priority for your business? It helps to attract new clients and accelerate market opportunities, while also allowing you to create and become a part of online communities and groups, helping your business to generate rewarding leads. LinkedIn has become a power tool for helping to strengthen millions of businesses around the world. Here are some tips on how to use LinkedIn to your business’ advantage:

Using Sponsored Updates:linkedin

Sponsored updates help raise awareness about your brand, build relationships, and drive leads. One of the greatest things about using sponsored updates is that it allows you distribute your content to the right audience, including those outside of your following. Sponsored Updates allow you to target your audience by geography, specific companies, industries, company size, job title, and more. You are also able to determine how effective your updates are with the help of the detailed analytics provided by LinkedIn. But, if not carefully planned, investing in sponsored updates could cost your business instead of benefiting it. To ensure that you’re getting the most out of this investment, make sure you are sponsoring posts that will be perceived as valuable to your target market. Focus your energy towards careful planning and great content, and this tool will help your business gain credibility and become more established in its particular industry.

Optimize Your Personal Profile:

When putting your business out there on LinkedIn, it’s important to make sure you are also building your personal profile. Having an equal focus on your personal profile and your business profile will help put a face to your business, help you gain credibility, and grow your relationships with your consumers. By optimizing your personal profile with related keywords and rich media content such as videos and presentations, this will help your business generate more leads. Make sure your personal profile is professional and not a “business logo”. Steer your focus towards grabbing the attention of your “perfect” audience. Also, remember to make sure your LinkedIn profile links back to your business website and blog.

Develop Relationships:

One of the greatest parts about social media for your business is being able to strengthen your relationships with your consumer. LinkedIn is especially great for this because it allows you to precisely choose who you want to connect with. Instead of worrying about the quantity of your connections, it’s important to focus on the quality of the relationships with your connections. Decide which of your contacts you’d like to know better and start reaching out to them periodically from your personal profile and business page. Share information, ask them questions and learn more about them. The bond with your customer is one of the most crucial aspects of growing your business. When you continuously reach out to your audience on LinkedIn and strengthen your bond over time, you’ll eventually become a go-to source if your customer needs help or has a question.

BIMS Rookie 2.17.15

There is no doubt that LinkedIn is a valuable tool for people who are looking to network with fellow professionals, generate more leads or boost their reputation. LinkedIn can be an even more powerful social media tool than Twitter and Facebook, if used properly. Unfortunately, a lot of people are not taking advantage of its networking features.

It’s time to take a look at your LinkedIn profile to make sure that you are not making any of these LinkedIn blunders. These mistakes could be limiting your success before you even start.

You have no profile picture

This is one of the biggest mistakes we see on LinkedIn. Typically, people do not connect or even click profiles that do not have a profile photo. A missing photo can easily lead to missed connections.

Adding a photo to your LinkedIn profile can make a big difference. In fact, studies suggest that you’re profile is seven times more likely to be viewed if you have one.

Using the wrong photo

As the saying goes, “A picture is worth a thousand words”. You want your profile photo to be professional and approachable.

While your LinkedIn photo doesn’t have to be a picture of you wearing a suit, it would be best to stay away from selfies of vacation photos.  When choosing your profile photo, go for pictures that convey professionalism or at least something that reflects the type of industry you belong in.

Not using LinkedIn groups

LinkedIn offers groups to help members connect with professionals within their areas of interests or industry. Occasionally, LinkedIn suggests group you may like. But you can also search for a specific group or browse the directory. These groups are a great way to connect with people who have the same interests as you, troubleshoot issues or share ideas.

Lacking a descriptive job title

If you are a job seeker, it is important to be as detailed as possible in this section. Instead of simply writing “Student at University of Colorado”, it would be better if you write “Advertising Major at University of Colorado”.

Keep in mind that a lot of people with similar qualifications and education are competing for the same job. Having a descriptive job title will give you an edge with a prospective employer.

LinkedIn, being one of the oldest social media sites, still proves to be one of the most valuable and important among the social channels today. Regarded as the world’s largest professional networking site, LinkedIn aims to connect you to the business world and other professionals from all over the world.

Experts suggest that LinkedIn makes 20 times more revenue per person as compared with Facebook. While connecting people with other professionals is the ultimate goal of LinkedIn, users don’t communicate a lot on the platform. Rather, the value for users lies in searchability.

With that in mind, here are a few tips on how to optimize your LinkedIn profile and increase your chances of being found.

Make your Profile SEO Friendly

There are more than 1 billion searches on LinkedIn each year. While most users are searching for companies and individuals, keep in mind that they are also using keywords. Making your profile SEO and keyword friendly is beneficial since LinkedIn search results are sorted by relevance.

Since there’s no way to predict what someone is looking for, it would be best to use keywords that ranges from broad to very targeted. Remember, where you put these keywords matter.

Headlines Matter

When checking your profile, your headline is the first thing other users will see about you. Make it as specific as possible and make it catchy. Mind you, your headline will be your selling point. So, lure them with your headline and wow them with your expertise.

Profile Image

Your photo is important as it would give other members a good representation of you. It shows who you are and that you are real.

Since this is a professional networking site, it would be best to stay away from party shots or group shots. It doesn’t have to be a professional photo either. Just choose a photo that is clear and most importantly, depicts who you really are.

Showcase your Achievements

LinkedIn gives you the option to add documents, test scores, certifications, honors and award, some of your previous projects etc. This will add a lot of value to your profile.

If you are a writer, feel free to add a chapter of your book to your profile. If you are a graphic designer, adding your portfolio would be a great idea. If you are a public speaker, adding a video of your most recent speaking engagement might be advantageous. If you think these things will put you ahead of your competition, add it here.

After learning the tricks to social media marketing tricks, it is time to put these concepts to work. If you are in need of business to business networking, then LinkedIn is the best place to start.

Of all the social networking platforms, LinkedIn is considered to be the most professional. Used by more than 135 million business professionals worldwide, this should be a part of your social media marketing strategy.

If you are like most people, you might be using LinkedIn as an online resume. Take advantage of this platform and use it as a marketing tool. Read on and incorporate these recommendations into your marketing campaign.

Status updates

This is one of the best ways in keeping your connections informed about what is happening to your business. Post status updates on a regular basis in order to appear active to the LinkedIn community. You can also use links and drive them to your site. Sharing contents that is related to your business may also be a good idea.

Blog posts

Every time you post a blog on your website, important details like the title, abstract and the link to your post will automatically be posted to your LinkedIn profile.

Events

If you are organizing an event or are speaking at an event, you are free to create a LinkedIn event in order to help you promote this event and generate interest.

Presentations

If you have posted a Powerpoint presentation in Google docs or SlideShare, you can also attach this presentation in your LinkedIn profile.

Twitter

If you are an active tweeter, you can always integrate your status updates with your tweets in order to keep your followers and connections informed.

Creative portfolio

Users with a creative portfolio are given the chance to post it to the Behance Network. Once you’re done, you can showcase your work in your LinkedIn profile.

Recommendations

You can easily request recommendations from your LinkedIn connections. A collection of recommendations that highlight your experience and expertise would significantly enhance your profile.

 

 

If your business or company is struggling to find new customers, you can count on social media to help
you build your business network. However, before you can sell, keep in mind that creating a trusted
relationship with your potential customers is of great importance.
In this article, we’ll give you a few tips on how to use social media to find prospects and leads for your
business and establish a relationship with them.
Converse with people on Twitter

Tweet chats are recommended for building a network as they are seen as one of the most effective lead
generation tools in social media. The best thing about this is that everyone starts out as a stranger.
Eventually, they begin to know each other and may develop a relationship that extends beyond the
regular chat.
Here, you may encounter people who ask you questions. Since your reply is only limited to 140
characters, you have to be as concise as possible. Also, let them know that you are open to accept a
direct message and would be interested to carry the conversation further through another platform or
by phone.

Join LinkedIn groups
LinkedIn provides its users an opportunity for connecting with people who fit their prospect profile.
Here, you can find a specific group you’re interested in.
In the header navigation, just hover on “Interests” and click on “Groups”. From here, you can use
specific keywords to search for groups that are relevant to your business or company. Feel free to check
out each group and join a group with members who might be interested in what you offer.
Please be reminded that this is not a selling place. Build a relationship by being helpful and offering
services to the other members.

Share insights from an event
If you have attended a conference or trade show, feel free to share the highlights of the said event with
people who weren’t able to attend. This will help you attract people who are interested in the same
niche.
Share your notes through social networking sites like Facebook or Twitter. Also, don’t forget to include
the event’s official hashtag in your tweets. This will include them in the conversation. Most importantly,
this post will be visible to other users who are not following you. You have to pay attention to user who starts following you as they could be your new prospects. And when the time is right, reach out to them
and offer your services.

Social media can be used in job seeking and marketing yourself to future employers. Unfortunately,
most students and graduates are unaware of it. One study revealed that less than 40% of the graduates
would consider marketing themselves to job recruiters online. Meaning, the remaining 60% are missing
out on the opportunity of using social media to help them land a job.

Facebook


There are a number of sites which are used for social networking and professional networking. While
your Facebook account may not help you capture the attention of your potential employer, you
shouldn’t ignore it for job-seeking opportunities.
Some employers use it in promoting their brand. Some also offers graduate programs, which allows
potential candidates to interact with the recruitment staff. This could help you pick up a few tips about
the recruitment process and emerge as a well-informed candidate.

Blogs


Blogs are another great way of improving your chances of getting hired. By writing your own blog, you
can showcase your writing skills, your enthusiasm towards your audience and your knowledge of a
particular area. Also, if you can establish yourself as an online authority, then you’ll surely be ahead of
other candidates. Your blog will provide potential employers an insight on how you work and your
passion for the industry.

LinkedIn


If you’re not yet on LinkedIn, then now might be the right time to create an account. Survey revealed
that 93% of online recruiters are using LinkedIn.
LinkedIn is a business-oriented site with over 90 million users from different parts of the world. This
provides an opportunity to network professionals from different employment sectors. So, make sure
that your LinkedIn profile sells you effectively to online recruiters. Also, adding a photo in your profile is
a good idea. With a professional-looking photo displayed in your profile, people are 4 times more likely
to connect with you.
Though LinkedIn has fewer users, this site is acknowledged as the number one site in Europe for
business networking.