Human-to-human contact is original social marketing. When it comes to marketing, this is one of the most important connections to make. However, human-to-human contact through social media is not a one step process. Making connections with your consumers can take time and money. Luckily, social media, email marketing and PR are great resources to use […]
Human-to-human contact is original social marketing. When it comes to marketing, this is one of the most important connections to make. However, human-to-human contact through social media is not a one step process. Making connections with your consumers can take time and money. Luckily, social media, email marketing and PR are […]
With consumers spending more of their time on social media sites, companies everywhere are trying to reach them by social networking. There’s now a common expectation that a strong online marketing strategy is necessary for any company trying to see an increase in their marketing efforts. Lately, those companies in the […]
With consumers spending more of their time on social media sites, companies everywhere are trying to reach them by social networking. There’s now a common expectation that a strong online marketing strategy is necessary for any company trying to see an increase in their marketing efforts. Lately, those companies in the hospitality market have been […]
Video marketing can truly be a social way for businesses to engage with consumers. In today’s social networking environment, consumers want to share their opinions with the community and brands like never before, and video marketing caters perfectly to this desire. The most important aspects of video marketing include conversations, content and the community. You […]
Yesterday, Facebook’s Timeline format took over, turning all brand pages into the Timeline format. This change is mandatory on Facebook and the format is definitely a new, exciting way for brands and followers to interact. The Timeline format will be a great way to encourage fans to add user-generated content, which ultimately will increase user […]
What you will learn: Facebook- How to utilize the new Facebook Business Timeline How to create a Welcome tab Engage with people that “Like” your page Making your profile stand out Implementing keywords in your Facebook business page Twitter- How to use # marketing with your tweets How to utilize Hootsuite to interact […]
It’s no surprise that social media is here to stay, as the world has watched sites like Twitter and Facebook continually grow. Furthermore, new social media sites like Pinterest pop up constantly and consumers become immediately drawn to them. With this increased consumer engagement in social media, there is now more pressure for companies to […]
In order to carry out good online marketing practices, you need to be constantly learning the latest digital trends and getting training a few times a year. Make sure everyone in your company, or at least everyone involved in the marketing of your company, is up to date on the latest social networking changes, and […]
Social media’s latest trending site, Pinterest, has grown exponentially this past year. The site quickly went from a lesser-known network, to a top 100 site. But, does Pinterest really get referrals? Are visits on Pinterest valuable to companies? How engaged are consumers on the site? Using Google Analytics, you can measure […]