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Benefits of Social Media Marketing

There are a lot of blog posts and articles which stresses the importance of
integrating social media into your marketing strategies. Most people believe that
social media platforms provide a great impact on a business’ lead generation and
sales.
Listed below are some of the benefits of social media marketing. Keep in mind,
though, that these benefits may not be seen overnight. You have to put in a great
deal of effort and wait for a few months in order to see significant results.

Communication
Social media platforms are created in order to share information and interact with
other people. To maximize your marketing efforts, it is best to develop a social
media marketing strategy that would encourage your followers to interact with you.
This has to be a two-way communication.

Networking
Social media does not only help you extend your reach and build new relationships.
It’s also a great place where you can deepen and maintain the existing ones.

Build a reputation
As a business owner, you know that having a good reputation is one of the most
important ingredients to success. While your marketing efforts are focused on
maintaining what has been created, social media marketing makes these benefits
more pronounced.

Drive traffic
While driving traffic to your site is the main reason why you decided to create a
social media account, this comes as a great bonus. You can post a link to your
newest post and see people click the link and visit your site.

Promotion
Social media platforms are also a great avenue for promotion. Promote your brand
or your newest products, provide information about them and increase awareness
about your brand. You can also use social media to promote your events. Capture
people’s attention, create buzz and invite them to attend your event.

Extend reach

There are millions of users who access their social media accounts on a daily basis.
With this, it would be easier to reach as much people within a single post.
With over 150 million registered users, Twitter has been named as the 9th most
popular website on the Internet as of May 2011

February 3, 2014/by Caitlin McDonald

Internet Marketing, Marketing Event, Mobile Marketing, Pinterest, Social Media, Twitter

Holidays: The Season For Social Media?

People love the holidays! The chances are your business already has something planned to participate in the cheerful season. Holiday discounts? Holiday office party? Whatever it is, make sure it shows on your social media accounts!

December is already here, that means people are gearing up for the holiday season. This season is a great opportunity to adopt new social media tactics – with a holiday twist. People are already spending time on social media sites, and are getting excited about the holidays. So why not get people excited about the holidays and involved in your company at the same time?

Give your followers another reason to engage with your company this holiday season.

Start a Facebook Holiday themed promotion. There are several ways to do this. Consider a limited-time-only discount, supporting a charity, or giving a gift back to loyal customers. All of these promotions are ways to add a little something extra to your company’s Facebook effort.
Promote a holiday-themed hashtag on Instagram. Encourage followers to upload holiday pictures using the hashtag, or pictures that are relevant to your brand. Make it a contest and award the contestant with the most “Likes” a holiday gift. Make it easy for fans to enter the contest by just simply using the hashtag. Once a winner is selected, contact them to claim their prize through their social media account.
Start a New Years countdown, asking users to share their resolutions. Try to think of ways your business could be part of a New Years Resolution.
Host a gift giveaway that takes place between Christmas and New Years…this is sure to keep your fans in the holiday spirit!
Use Twitter to show your holiday enthusiasm and excitement! Be sure to tweet any other contests or giveaways you have started on your other social media accounts!

The holidays are about giving back, so do something different and thoughtful for your fan base – thank them for supporting your business all year. Even something small, like tweeting out holiday jokes or adorable pictures, can put a smile on a customers face! The holiday season is known for love, happiness, and positive thoughts for the New Year – make sure to be a part of that when it comes to social media.

December 6, 2012/0 Comments/by Caitlin McDonald

Internet Marketing, Marketing Event, Social Media

6 Ways To Make Real Connections With Social Media, Email Marketing and PR

Human-to-human contact is original social marketing. When it comes to marketing, this is one of the most important connections to make. However, human-to-human contact through social media is not a one step process. Making connections with your consumers can take time and money.

Luckily, social media, email marketing and PR are great resources to use for businesses trying to humanize their company and connect personally with their consumers to increase engagement.

Here are six digital marketing tools to start using today to make real, valuable connections with customers.

1. Blogging

Blogging is not a one-way communication tool. Blog posts should create new conversations and debates which will assist in discovering the next “hot lead” to tackle. In addition to being a great resource for social media and email marketing, blogs are the perfect SEO tool. Blogs can also be used to increase social media engagement and drive email by adding subscription forms, as well as social media buttons to every page.

2. Live Events

While events can be a very expensive way to market to current and potential consumers, there is no doubt that the live environment of an exciting event creates lots of buzz around a brand. Some ways to lower the cost of hosting an event could be to run it at a local library, college or university. These types of venues offer facilities that are similar in resemblance to traditional venues, such as hotels, which are much more pricey.

3. Webinars

Webinars can be a great solution when trying to reach a large amount of prospects without even having to leave the office. Webinars are an opportunity for potential consumers to listen in and learn from others’ questions. Push your attendees to discuss your business’s insight in the webinar by promoting a Twitter #hashtag throughout slides in the presentation. Afterwards, encourage guests to reach out if they would like further information.

4. Social Sharing

By including social media sharing buttons within email marketing campaigns, subscribers will have much more of an incentive to share information. These buttons couldn’t make it any easier to spread quality content with others. This is an extremely simple way to see an increase in consumer engagement.

5. Different Levels of Email Subscription

While marketers strive to increase leads into a business, sales managers often want fewer leads with a better insight into the quality of potential consumers. The solution to these different goals is to provide multiple levels of subscription. Offer subscription forms for newsletters that are short and sweet; just a name and email address. Then use these addresses to re-market more detailed campaigns and promote events, webinars, white papers, and more. By offering highly perceived value, you can then get more details, like company names, positions and turnovers. By using sites like LinkedIn, it is not hard to reach potential consumers.

6. SEO With PR

Try using services like PRWeb to compose a strong press release and get the message out to thousands, and maybe millions, of viewers. This will also increase social media engagement and conversions. Additionally, it’s an efficient way to promote new product launches, upcoming events, webinars or announcements to prospects who may not be well aware of your company.

April 23, 2012/0 Comments/by Caitlin McDonald