Best Practices for Healthcare Social Media Marketing

Healthcare is an increasingly competitive field, and reaching new patients require a strong digital marketing strategy. One of the best ways to attract new patients is through social media marketing.

Social media and healthcare are a powerful combination. It can be a key place to share breaking information, raise public awareness about health concerns, and combat misinformation. When using social media for marketing purposes, it is important to keep in mind that social media marketing is more than just creating an account and then posting updates once in a while.

If you’re looking to do more with your healthcare social media marketing, we urge you to read on. Use these tips to start improving your strategy.


Facebook is the undisputed leader of the pack, with over 2.3 billion monthly active users worldwide. Be sure to use it to your advantage.

Many healthcare providers we’ve worked with see great results with emotionally-positive images and videos. You want to ensure your images convey a positive experience and outcome for your potential patients. Also, use videos that feature your employees, a testimonial, or even a virtual tour of your office to interest prospective clients.

If you’re running out on content ideas, try posting information about preventive care. Remind your patients to get their vaccinations, mammogram, and annual checkups. Feel free to show your personality by posting photos of you and your staff engaged in healthy activities.

Facebook users rely on word of mouth recommendations and testimonials. They want to hear about other patient’s experiences before booking an appointment. Encourage happy and satisfied patients to spread the word by asking them to leave a positive review.


Your bio is usually the first thing users see when they visit your profile. But with only a few short lines and one link available, you need to make it count. Write a bio to support your intended goal. You need to give your audience a distilled value proposition and impart to them why they should do what you want them to do.

Instagram is a visual platform that is designed for sharing stunning photos and engrossing videos, but it is a good idea to accompany your visuals with a great caption. Also, make sure that you post new and fresh content regularly. People may lose interest if you post duplicate content.

Try posting a variety of content to keep your visitors engaged. You can post a behind the scenes content, photos of your staff, branded quotes, or new services you’re offering.


Twitter has the potential to transform your online presence and to help you connect with your patients on a new level.

A carefully composed Twitter bio can convert just as many visitors into patients. Your bio should aim not only to provide basic contact information but also to spark interest in your practice. Include your city and your website’s URL as part of your bio to make it easier for prospective patients to find you.

If you want to grow your Twitter following organically, you need to follow people on Twitter. Be sure to actively follow communities and patients who follow you. Research suggests that the number of Twitter followers you have starts increasing when you begin to follow people more frequently.

When posting on Twitter, be sure to talk to people rather than talking at them. Think of your audience as your friends and relatives. Your tone will go a long way toward defining whether your tweets welcome or alienate readers.


LinkedIn is a uniquely purposeful platform for healthcare professionals. It provides an excellent forum for healthcare professionals to build trust and develop a position as thought leaders in their industry. Use LinkedIn to build new connections. Get social and start connecting with colleagues and other medical professionals. Join industry-specific groups so you can take part in discussions as well as interact with other healthcare professionals and prospective patients.

When writing content, be sure to tailor your voice to LinkedIn’s demographics. Instead of writing your posts as you would for Facebook, be sure that you’re gearing them toward the unique community LinkedIn offers. Remember, people who use LinkedIn are geared toward the world of business and professionalism.

Original content increases the likelihood of converting new leads. Write valuable, digestible content that educates your audience. Make sure, though, that you keep your content on-topic, professional, and authoritative. People want to hear your point of view as a professional, not something copied and pasted from your company blog.

Best Practices for Healthcare Social Media Marketing

Best Practices for Healthcare Social Media Marketing

Best Practices for Healthcare Social Media Marketing