January marks a time for new beginnings. Now that 2020 is just around the corner, it’s time to start thinking about your New Year’s resolutions.
For busy physicians and other healthcare professionals, resolutions to improve medical practice and maintain work-life balance are ideal. But it is also a good idea to include some marketing-related resolutions to your list. After all, the start of the year is the perfect time to set ambitious goals to ensure that your practice is more successful than the last.
Here are 7 digital marketing resolutions you should make this year. Keep these resolutions in mind, and you could be well on your way towards making 2020 the best year for your practice.
Content marketing is a powerful and cost-effective way to reach your audience and establish authority for your brand. Unfortunately, doctors and other healthcare professionals fail to set aside time to create content.
We know you’re busy. But planning everything at the last moment is the worst possible strategy. If you aim to build an online following, then it’s vitally important that you publish content regularly.
Creating a content marketing calendar will make your life easier. It will not only help you save time, but it will also keep you on schedule and ensure that your content marketing doesn’t end up on the back burner.
Tap into social media
Who said doctors can’t be social? Social media provides a way to reach a new audience, promote your practice, and stay in touch with patients outside the office.
People have all kinds of questions about diseases – symptoms, treatments, prognosis, etc. Many of them turn to the internet for answers. Social media allows you to lend your insights to a larger audience and get a sense of what they want from their doctors.
By staying active on social media, you’ll be able to reach a wider audience, build a relationship with them, and ensure greater loyalty among existing patients. Remember, your practice is built on a good relationship.
Create high-quality content
Today, people, young and old, get the majority of their news and information from social media.
Social media provides a great platform to teach the public about important health matters. By consistently sharing quality content and relevant medical information, you can combat misinformation, educate your audience, and position yourself as an expert in your field.
While people may not run off and book an appointment with you, you’ll be on top of mind the next time they may be in need of your service. Plus, you’ll have plenty of opportunities to make an impact on the lives of potential patients.
Creating new content takes time. Make the most of your old content by turning them into videos, infographics or podcasts.
Invest in video
We’ve said this plenty of times before, but it bears repeating. Video marketing is the future. It absolutely needs to be a part of your marketing strategy.
As visual species, humans are addicted to video content at the moment. Studies suggest that 85% of internet users watch online videos. 95% of them claim that they are more likely to learn and remember the information after watching a video as compared to reading it in text format.
With the increasing demand for video content, it is worth putting your time and money into video marketing.
Monitor and improve your online reputation
Reputation management is critical to the success of your medical practice. With the sheer amount of information online, patients are no longer limited to the physicians in their area. In fact, most people turn to the internet when looking for physicians. Many of them would read reviews before booking an appointment.
Online reviews are a great way to get more patients through the door. Negative reviews, on the other hand, can tarnish your online reputation. A lot can go wrong if you don’t address the problem head-on.
Focus on activities that bring more results
Track the time you spend on different activities as well as the results. Based on these results, you will know which ones have generated high results. Spend more time on the ones that bring in more engagements and conversion.
Call on professional help
A strong online presence takes time to develop. Plus, you need a detailed and comprehensive strategy in order to drive results. A professional digital marketer will know the best methods for obtaining them.
As a professional with a vast array of responsibilities, marketing your practice online may not be high on your priority list. That’s what we’re here for. We’ll help you put together a marketing strategy and execute them on your behalf. This way, you’ll have more time to focus on your patients and your practice.
Having a team of healthcare marketing professionals by your side will do more than just guarantee better leads and engagement, it can provide long-term success for your medical practice.
We can help you take your practice to the next level. Fill out this form to schedule your free consultation.