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Google Analytics can really help you track your results. It is a tool you use and plugin to the backside of your website and it generates a report for you showing where people came from to find your site. For example from Twitter, Facebook, Google, other sites also what country or state they live in. It is an awesome tool and very simple to use.
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Learn about Constant Contact and how it can be used to help your business grow.
Details of Internet Marketing
Something I have learned over the years are there are different types of people; there are analytical people who pay attention to every detail. They would NEVER send out a newsletter, event posting, email, etc without proofing it and spell checking it; you very rarely find a mistake in their marketing. There are people who want their marketing materials, emails, newsletters, etc to look good and at the same time details do not mean as much to them or they can overlook them, these people may have YOU instead of YOUR, or missing a comma. I am one of the people, so in my field of marketing I have to make sure I double and triple check everything. I have learned that the slightest error or grammar mistake can cost you a client or a great power partner. One of my clients told me last week when you are doing work for other people or writing a quick email to make sure to proof it and ask yourself “Would you put your name on it?” This made me think even thought I am not huge on details the majority of people are. We all have so much on our plates every day, especially if you are an entrepreneur. We are CEO, admin, tele-marketer, bookkeeper, networker, and more, this make me think how much more careful we have to be on details. We ARE OUR Company! When we work for someone or corporate office, we have something to blame it on. We need to be very careful when we are doing internet marketing because so many more people are viewing our videos, blogs, and social media. A couple tips I have for when you are writing for your company or posting anything for your internet marketing:
Tips
1) Find a power partner where you can exchange your editing expertise, take turns on proofing each other’s emails, newsletters, blogs, etc.
2) Take time to write an outline, remember when you were in middle school and before any essay or paper you wrote you had to have an outline. This will help you stay on track with your writing and make sure you have covered the points you wanted to.
3) Remember basic Grammar; two spaces after each sentence when writing, using a comma when needed, watching run-on sentences, and ALWAYS spell check.
These seem like such basic tips; I know that’s what I said. When I sit down to write a blog I am mind dumping on paper and sometimes you can get so involved in what you are writing you forget the basics of grammar.
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Internet Marketing: Learn fast and easy tips on managing your social media.
Want to learn some Social Media Tricks?
[youtube]http://www.youtube.com/watch?v=oLpfePUJRSo[/youtube]
Everyone has heard of Google Ads, and they can work great and cost you a lot of your marketing budget. One thing with Google Ads is they can be misleading and really they have no restrictions! Facebook, now they are smart little cookies, they have created Facebook ads. This is how Facebook makes money. There are many more rule with Facebook advertising and restrictions, which I like, it is real advertising!
Here are some facts:
– 39 billion views per month on facebook
– Facebook has 1/20th the number of advertisers than Google
– On Facebook you can hone in on your target market
– Facebook can be the future of advertising
– Facebook pages are public and the Search Engines see them
– Facebook advertising has been compared as the New age of magazine advertising
– You have the ability to create an appealing ad
– You can monitor what people are saying about your ad so you can improve it at anytime
– The best thing Facebook gives you DATA
Steps to Create Your Ad:
Action 1
1) Ad Creation
2) 6 Rules you must listen to
3) No No’s
4) Ad writing rules:
Action 2
1) Targeting
2) Cost Pay Per Click with Facebook
Action 3
1) Budgeting – choose what you want to spend on a daily basis
2) Remember you can set a daily limit of $10 if you want
3) Run ads continuously
4) Always start on Pay Per Click on the settings
5) Facebook gives you a suggested bids, take highest bid and divide it by 2 then that is the amount you want to pay
6) Facebook give you a estimate of how many clicks you can get, this is NOT a guarantee
I wanted to share this with you, this can be great to increase fan base, promote a special you are having or event better get more attendance at an event! Google is a great way of advertising and really can increase your business. Facebook is just another tool in your marketing tool box that you can use and may cost you a little less. I look forward to seeing your ads on Facebook.
This is what Facebook says about their advertising:
Connect with Real People
Create Your Facebook Ad
Optimize Your Ads
