Are your blogs solely full of opinions? This is a problem. To add value to your blog posts, include research on topics instead of just opinions. Use examples to add in-depth coverage to your posts. Cite reliable sources for your readers.
Think of every post as a product. People buy products because they need or want them to serve a designated purpose. Just as a product is will only be useful if others buy it, a blog post will only be useful if people read it. Write content you believe people will be interested in reading about. Tip: before publishing a blog, tweet a question that pertains to the blog. You can gauge the responses to the question and then determine if your content is of interest.
Quality blogs produce their own media content. Use your own images and graphics and incorporate them into your topic. Be sure to link your visuals to your original blog post to boost your exposure.
The point of your blog is to show readers you are a professional. Don’t hold back on the content you post just because it is freely available on the internet. Showcasing your expertise and knowledge on a blog shows viewers that you are good at what you do.
Blogs are informal by nature. However, it is important to recognize that your company blog reflects directly on your company. When blogging for your business, remember to share professional quality posts.