LinkedIn is one of my favorite places to share content. Of Twitter and Facebook, LinkedIn is the best social network for lead generation with a conversion rate of 2.74%.* It also tends to direct the most traffic to B2B (and B2C) websites even though there is fewer interactions with specific posts.
I recommend using LinkedIn a few different ways for your business.
Add connections who are prospects AND referral partners. Don’t hesitate to reach out to your dream connections, just be sure to write a personal note about why you would like to connect with them.
Join groups that include your prospects AND those made of folks within your industry.
Share your blog posts to your personal profile, your business profile, groups you are a part of, and as an Article.
Ask questions of folks within your industry. Many people are afraid this will make them look inexperienced, but why not learn from someone who has already been through the same or a similar experience!
Export your connections and invite them to join your email list. You can also add these emails to a custom audience in Facebook ads as a way to broaden your reach.
While you are using LinkedIn, think of it like a networking group or coworking space. You want to put your best foot forward and still be authentic. Sharing, commenting, and asking questions can help you to stand out as an influencer in your industry.
LinkedIn is also a space where you can connect with the “untouchables”.
Brainstorm a list of the top 5 to 10 individuals that you admire or have changed your industry and put together a personal note for each of them.
For these messages, start by explaining how you found them and what you have in common. It is okay if you are straightforward and say you were doing research and came across their profile. Then lead into why you would like to connect. By being transparent you can overcome many initial apprehensions an individual may have. Lastly, ask for the connection or the next step.
As long as you get to the point quickly for why you are writing and don’t expect someone to give, give, give, without knowing you or getting anything in return, we’ve had great success building networks on LinkedIn with the big game changers in industries.