It’s important to think of Pinterest as a search engine, not just a social media platform. This means that people use Pinterest to find things they’re interested in, like your blog posts. Similar to a search on Google.
Pinterest is a great way to drive traffic back to your website and grow your blog’s brand.
Here are 5 reasons how using Pinterest as a blogger can help improve your blog’s SEO, bring in more traffic, and grow your audience.
Pinterest is a visual search engine –
People visit with the goal of reading and saving pins in mind. When you pin something from your blog, make sure to add keywords in the title and description so pinners can easily find it. For example, if you write about travel tips, you could use keywords like “travel tips” and “vacation ideas” when you pin. Also, remember to use hashtags, this helps tell Pinterest what that pin is about and allows pinners to find pins. Consistency is key. It’s important to be consistent with your pins. If you only pin a few times a month, people will lose interest and won’t follow you. Try to pin at least once or twice a day to see the best results. You can create templates in Canva where you can easily swap out the text and the images while staying consistent with your brand. This allows you to use those keywords and tips at the text overlay and have eye-grabbing images that make your audience want to click on your image and go to your website.
Utilizing Group Boards –
You may join groups where you can share comparable material. Group boards are a great way to increase blog traffic because they allow your pins to be seen by more people. When you join a group board, make sure that the topics of the pins on the board fit with your blog content. If you have a travel blog, for example, it wouldn’t make sense to pin recipes on a group board about fashion. Be sure to follow the rules for each group board, most of the time you will find those rules in the notes section.
Pinterest allows you to be creative with your pins –
You may use your SEO abilities and hashtags to target people who are interested in your pins on Pinterest. When you’re creating pins, make sure they are eye-catching and include text overlays that describe what the image is about. This will help the pinner understand what your pin is about without having to click on it. For example, if you have a blog post about how to pack for a trip, you could create an image with the title. Pinterest also allows different types of pins, you can create animated video pins, video pins of you giving quick tips, or even pin your Instagram square images. Rich Pins make it easier for users to get information from a website by displaying metadata right on the Pin itself. When a user saves content with metadata on your site, it will become a Rich Pin. There are four different types of Rich Pins: app, article, product, and recipe Pins.
Drives traffic to your website –
When someone pins one of your blog posts to their board, they’re essentially sending people to your website. This is a great way to increase traffic and grow your audience. Make sure the images you pin are high-quality so pinners will want to click on them. Going back to the consistency, this is where a tool like Tailwind comes into play, this allows you to pin up to 200 images per week to your boards and even Tailwind Communities. Each pin you put up should have an SEO-friendly title and description with a link directly back to the blog post. You can then monitor your Pinterest Analytics and your Google Analytics to see where the traffic is coming from. For each blog you post on your website, you should create 10-15 images per blog to pin to Pinterest.
Time Efficient Tools –
Tailwind is a service that works with Pinterest to help you manage your time and drive more visitors to your website. I was hesitant about this purchase for some time. I expected to just look into the free trial and then cancel, but once I started using it, I couldn’t stop. Tailwind is a social media scheduling software that delivers real results in less time. Boost the effectiveness of your social media marketing efforts! Decide when to post on social media and how much engagement you want. A few bonus tips, you can use Tailwind to schedule to Instagram as well, you can also link your Instagram to Tailwind and post your images from Instagram to different boards on Pinterest. Tailwind will also allow you to create loop pins, these are great for your evergreen content that will always serve value to your audience, you put those pins in a certain loop that pins to the boards you want and over time it will automatically pin those out for you at the best times and days! This is a life-saving and time-saving tool! A must-have!
If you are ready to work with a team to do the leg work for you, meaning, create the images, pin them, write the description, and more, we are your team! We just launched a new blogger marketing program to help take items off your plate to give you as a blogger more time to write and less time worrying about creating images and social media strategy. Schedule a FREE 30-minute consultation today and let’s start increasing your website traffic!