In this podcast, we will be talking about how to review and analyze what has worked digital marketing-wise in 2019. It is important to take the time to review what has worked and what hasn’t worked, along with making sure your content is attracting the right target audience you are looking for. We dive into […]
As socially inclined creatures, humans have embraced technology that allowed us to connect with our family and friends. Today, social has become a prominent part of people’s lives. With over half of the world’s population now active on social media, it’s not surprising that more and more businesses are using social media to reach their […]
Having an active social media presence has become mandatory across different industries, even the healthcare industry. Unfortunately, many physicians find social media marketing intimidating. The way patients approach healthcare today is different than it was a decade ago. Today, social media is the most relevant advertising channel for you and your practice. It is a […]
Podcasts have become a very popular way to connect with your target audience. They are easy and convenient which is always a win-win situation when it comes to digital marketing! Today, we are going to be covering a few tips on Why Podcasts need to be implemented into your digital marketing strategy! 00:01 Amber Irwin: […]
Love it or hate it, email remains to be one of the primary means of communication. Despite its age, ubiquity, and versatility, most business owners assume that it is one of those things that doesn’t work. Maybe that’s even you and your practice. Email is actually a great option for marketing and promoting your practice. […]
According to a report in the Annals of Family Medicine, 45% of physicians receive new patients through referrals. Like any medical practitioner, you want to make sure that your practice is supported by your referral partners and your community. We know that you are doing your part in referring patients to other physicians whom you feel are […]
Video marketing is such an important piece of your digital marketing strategy. In today’s marketing world people want to be able to connect with their healthcare providers and know who they are. Gone are the days of making extravagant videos, going WAY over budget, having a studio, etc. Let’s get back to the basics, being […]
Change is the only permanent thing in life, they say. That’s never been truer in the world of healthcare marketing. Healthcare marketing is continuously changing. Keeping up to date with the latest digital trends and consumer preference is key to remain competitive and acquire a steady stream of patients. Keep these trends in mind when […]
Healthcare is an ever-expanding, ultra-competitive marketplace. It can also be very technical and jargon-heavy, which can be off-putting to most people. To remain competitive in an ever-evolving industry, it is important to employ creative marketing tactics that cut through the clutter. Take a look at these 6 successful healthcare marketing campaigns and start pondering how […]
In today’s podcast, we talk about how Instagram and Pinterest play an important role in your digital marketing strategy. Some people may overlook these two platforms thinking either they are for a younger crowd or their target market is not using these platforms, but that’s not true. Instagram is one of the fastest-growing social media […]