Entries by Amber Irwin

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6 Reasons Why Doctors Should Use LinkedIn

You’ve heard LinkedIn is important but is it really? The short answer is yes. LinkedIn is a social networking site that allows professionals and business people, regardless of their industry, to connect. With more than 600 million users over 200 countries, it is the world’s largest professional network on the internet. Despite its popularity, many […]

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Creating Your Content Calendar for 2020

Having a content calendar in place for your overall marketing strategy is key, having a plan will allow you to stay consistent and top of your content. In this video, we go over 4 different types of content calendars, the key here is to find one or pull components from each that you like and […]

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5 Holiday Marketing Ideas for Your Medical Practice

Patient’s interest and behavior change during the holiday season. During this time of year, people are usually focused on shopping, office parties, and family gatherings. There may be a significant decrease in the number of patients, but that doesn’t mean that there’s less interest in health towards the rest of the year. Stand out in […]

How to review your digital marketing strategy for 2019

In this podcast, we will be talking about how to review and analyze what has worked digital marketing-wise in 2019. It is important to take the time to review what has worked and what hasn’t worked, along with making sure your content is attracting the right target audience you are looking for. We dive into […]

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5 Reasons Why Doctors Should be on Social Media

Having an active social media presence has become mandatory across different industries, even the healthcare industry. Unfortunately, many physicians find social media marketing intimidating. The way patients approach healthcare today is different than it was a decade ago. Today, social media is the most relevant advertising channel for you and your practice. It is a […]