You’ve heard LinkedIn is important but is it really? The short answer is yes. LinkedIn is a social networking site that allows professionals and business people, regardless of their industry, to connect. With more than 600 million users over 200 countries, it is the world’s largest professional network on the internet. Despite its popularity, many […]
Having a content calendar in place for your overall marketing strategy is key, having a plan will allow you to stay consistent and top of your content. In this video, we go over 4 different types of content calendars, the key here is to find one or pull components from each that you like and […]
January marks a time for new beginnings. Now that 2020 is just around the corner, it’s time to start thinking about your New Year’s resolutions. For busy physicians and other healthcare professionals, resolutions to improve medical practice and maintain work-life balance are ideal. But it is also a good idea to include some marketing-related resolutions […]
Patient’s interest and behavior change during the holiday season. During this time of year, people are usually focused on shopping, office parties, and family gatherings. There may be a significant decrease in the number of patients, but that doesn’t mean that there’s less interest in health towards the rest of the year. Stand out in […]
Online marketing for doctors is essential in the digital age. It provides a way to reach new patients, create a stronger connection with the ones you have, and promote your practice. Unfortunately, many doctors are still unsure about how to make social media work for their practices. Here are 5 doctors who are rocking the […]
In this podcast, we will be talking about how to review and analyze what has worked digital marketing-wise in 2019. It is important to take the time to review what has worked and what hasn’t worked, along with making sure your content is attracting the right target audience you are looking for. We dive into […]
As socially inclined creatures, humans have embraced technology that allowed us to connect with our family and friends. Today, social has become a prominent part of people’s lives. With over half of the world’s population now active on social media, it’s not surprising that more and more businesses are using social media to reach their […]
Having an active social media presence has become mandatory across different industries, even the healthcare industry. Unfortunately, many physicians find social media marketing intimidating. The way patients approach healthcare today is different than it was a decade ago. Today, social media is the most relevant advertising channel for you and your practice. It is a […]
Podcasts have become a very popular way to connect with your target audience. They are easy and convenient which is always a win-win situation when it comes to digital marketing! Today, we are going to be covering a few tips on Why Podcasts need to be implemented into your digital marketing strategy! 00:01 Amber Irwin: […]
Love it or hate it, email remains to be one of the primary means of communication. Despite its age, ubiquity, and versatility, most business owners assume that it is one of those things that doesn’t work. Maybe that’s even you and your practice. Email is actually a great option for marketing and promoting your practice. […]