No one is perfect. And sometimes, we have bad habits that we would like to get rid of. But while you’re trying to change how you do things and get too occupied, falling back into these old habits happens sooner than you might have expected. While some of these habits do not have an overall impact, some may have a negative impact, especially on your business.
There’s a good chance that you have visited a page that has done some of the things listed below. Make it a mission not to repeat them.
Overcompensating for inactivity
When you’re just starting and you don’t have someone to manage all your online accounts, your page may remain inactive for a few days. That in itself is a problem. However, some people make the mistake of overcompensating for being off the radar for a few days by posting numerous updates in one day.
While inactivity is not a good thing, keep in mind that there are only a few people who would choose to unfollow you due to lack of activity. However, if you bombard them with numerous updates and tweets, which is quite annoying, they are more likely to unfollow you.
Hashtag overload
Hashtags are a great way of categorizing content, providing context and curating information to help you reach your target audience. However, some people tend to abuse it by using like a dozen hashtags in a single tweet.
Depending on the platform, 2 to 4 hashtags are acceptable: 2 for twitter and a maximum of 4 for Instagram.
Asking for shares or retweets
Not only does it come across as demanding, it’s not also engaging. As a result, it does nothing for your cause.
If you post something like this, the only people who are going to enthusiastically oblige are your family and close friends. Everyone else will most likely ignore your post. Even if people did share it, it’s not because they believe in what you’re saying, but because you begged them to do so.
Posting only about your company
Social media may be comparable to phone conversation – it has to go both ways.
Creating great content for your page is important, but you also have to talk about something else other than your business. Find ways to engage with your audience and interact with them.
Make sure to share a variety of content from time to time. This would capture the attention of your audience and keep in them interested. Share inspirational quotes and images, updates from online sources or contents from fans.
