Social media remains to be one of the best ways to reach out and engage with your audience. You already know who your target market is and social media platform they’re using. Now, you just have to come up with interesting posts that can get their attention and join on the conversation.
Here are 6 social media content ideas for boosting engagement on your social media pages.
Video content
People love video content. In fact, videos get more shares than photos or plain text contents. It’s no surprise why Tiktok rose to popularity over the last few year.
Go ahead and try to be as creative as you can with your videos. You can share behind the scenes videos, do a product demo, create how-to videos, or host an AMA. The possibilities are endless.
Ask questions
Questions are a fun way to get to know your followers. Plus, it gives you a better understanding of what they want.
You can ask random questions about your industry just to get the conversation started. Or you can ask for your audience’s opinions about your products or services.
While asking questions is a powerful strategy, be sure to use it sparingly.
Fill-in-the-blanks
Fill-in-the-blanks posts is another fun way to get comments and responses from your audience.
Get creative with it, and see what you can come up with. Make sure, thought, that it’s something easy to answer. You can ask about random stuff or get people talking about your brand.
Here’s an example:
Fill in the blank: My favorite thing about [BRAND] is ________.
Trending topics
One of the easiest ways to boost your engagement rate is to post about trending topics. People are already talking about it, so try to join in on the conversation. While this can be a great strategy, be sure to only post about topics that are relevant to your niche.
Tease a new product
Everyone loves being the first to see new products. If you’re planning to launch a new product, try to consistently give your audience sneak peek of the product. Not only can it help generate buzz around the launch, but it also helps boost engagement.
Challenges
People love a challenge, especially when everyone else is doing it. Today, more and more brands are using challenges to engage with their audience and further grow their community.
Challenge your audience to do things, but make sure it runs for a short period only. 5 to 7-day challenges are ideal. Also, make sure that the challenge is easy enough for participants to complete. After all, the goal is to help them gain quick wins.
Final thoughts
Social media marketing can be challenging. It takes time. It requires a lot of effort. But once you find what works best for your audience, you’ll be able to grow your fanbase and build a relationship with them.
If you need help writing social media posts that will capture the attention of your target audience and boost your engagement rate, we’re here to help. Schedule a free 30-minute call with us and we’ll help you fill your social media content calendar with quality posts.
